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http://www.madison.com/tct/news/stories/index.php?ntid=65582&ntpid=2
WIBA sells news name and issues bubble up
By Steven Levingston
The Washington Post
December 17, 2005
WASHINGTON - When NBC newsman Reuven Frank started in television journalism more than 50 years ago, corporate sponsors commonly attached their names to programs - even news broadcasts.
Frank got his break in 1950 with a classic of the genre: "Camel News Caravan," the NBC evening news program sponsored entirely by Camel cigarettes.
"We weren't allowed to show a live camel, because a Camel is a smooth cigarette, not a dirty beast," Frank said.
That type of corporate sponsorship of news broadcasts passed from the scene long ago. But Clear Channel Communications Inc. radio stations in Madison and Milwaukee are turning back the clock. ...
[Click the link above for the rest of the Washington Post newspaper article.]
WIBA sells news name and issues bubble up
By Steven Levingston
The Washington Post
December 17, 2005
WASHINGTON - When NBC newsman Reuven Frank started in television journalism more than 50 years ago, corporate sponsors commonly attached their names to programs - even news broadcasts.
Frank got his break in 1950 with a classic of the genre: "Camel News Caravan," the NBC evening news program sponsored entirely by Camel cigarettes.
"We weren't allowed to show a live camel, because a Camel is a smooth cigarette, not a dirty beast," Frank said.
That type of corporate sponsorship of news broadcasts passed from the scene long ago. But Clear Channel Communications Inc. radio stations in Madison and Milwaukee are turning back the clock. ...
[Click the link above for the rest of the Washington Post newspaper article.]