kyscott said:
Remember the days when The Weather Channel was apolitical? It was nice, didn't have to worry about if the forecast you were getting was constructed through some sort of political prism. Well, those days are over. It didn't register with me until tonight they have been pushing this green initiative that NBC Universal has been pushing on all of it's owned networks. It finally hit me when I tuned across NBC's coverage of the NFL just now and the stupidest thing I ever saw was on the air. First, they turned off all the lights on the set, now everything is green.
What moron at NBC thought this was a good idea? I suppose it's onto weather.gov for my weather information now.
Yes, the Weather Channel jumped the shark long ago with the hiring of Dr. Heidi Cullen and her intolerant rants on "global warming" - which continue unabated despite recent data that adds doubt to the subject. This was the woman who once endorsed the idea of stripping AMS certifications from meterologists who were GW "deniers." And, it's gone downhill from there.
This NBC-U nonsense of turning everything green and that NFL game with no studio lights just highlights the absurdity of it all. As if turning off the studio lights would somehow compensate for all of the energy used to convey the signal from the studio to the control room, uplink it to the satellite, downlink it to hundreds of affiliates with hundreds of transmitters and thousands of cable headends to millions of widescreen TVs.....
What did they save, 0.002% of the electricity that was being used at that moment? Or, more realistically, with all of the promotion and energy used to paint everything green, they probably used as much carbon as ever! A total example of symbolism (and stupidity) over substance.
Dumb enough when it's the entertainment guys, but the mets at the Weather Channel should (theoretically) be above it. There's no reason to mix politics with the national forecast or 'weather on the 8s'! If there was ever a platform that should be above the fray, its TWC. But, no.
The shame of it is that all this was totally unnecessary.
Pity that, under NBC-U's ownership, it will only get much worse. I can't wait to see Chris Matthews' first weather cut-in featuring his legs that famously tingle for Obama! :
