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The Whistle Gets A Programming Block On NBC Sports Network

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stationless listener

The Whistle, a new sports media company aimed at kids, has raised $8 million from a group of all-star investors that includes baseball’s Derek Jeter, football’s Peyton Manning and soccer’s Mia Hamm.

The new funding will help the company launch a host of digital tie-ins along with a programming block on NBC Sports Network, starting Sept. 21.

Rather than live sports, The Whistle will feature animation, library content from NFL Films and kids’ own video submissions, such as sports bloopers.
Click to expand...

http://www.nypost.com/p/news/busine...lUY4VPyeL?utm_medium=rss&utm_content=Business

More about The Whistle: http://harvardmagazine.com/2012/07/the-whistle
 
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