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The WKRP call letters are for sale. Will they live on the air in Cincinnati?

We just had a radio station flip in another state that OBVIOUSLY used an AI/ChatGPT-generated logo. Simply lazy and then some.
I rarely use AI for anything. Occasionally, I will use AI to compile lesson plans or to find more information about an item I'm selling on eBay that I'm unfamiliar with (like certain purses my mother is downsizing).

If I were running a radio station and needed a revamp, I would trust a human designer over asking ChatGPT, "make a logo for my station".

I'm glad that AP News is covering this radio station! I will have to take a listen to them over the weekend.
 
Weiserguy said:
Not too many are still with us. Of the eight billboarded actors on the original series, four are deceased (Gordon Jump in 2003, Frank Bonner in '21, Howard Hesseman in '22 and Loni Anderson last year).

Of the others, Gary Sandy is 80, Tim Reid is 81, Richard Sanders is 85, and the only one still in her 70s is Jan Smithers, who's 76. Yes, I guess they could do interviews or promos for the station, but how likely is it that any of them would hop a plane to do publicity for a little group of Ohio stations, even if Randy treated them like royalty for the week? Also, would they be themselves, or in character? Time has a nasty effect on people's vocal range and quality. Keeping in mind that this is radio and that's all a listener is going to hear, how many of them still sound like the characters they portrayed half a century ago?

It's better to use clips from the original show, when these folks were (a) alive and (b) still sounded like the people they were back then. Leave the rest to the memories of viewers listeners.

(Edit: fixed my typo)
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Gary Sandy is originally from the Dayton area, and IIRC, Richard Sanders has/had ties to the tri-state area as well, so I could Gary having some reason to trek it out to Cincinnati.
 
thenetwork said:
I could Gary having some reason to trek it out to Cincinnati.
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Repeating info from an earlier post: Gary Sandy is doing imaging for the station. As reported by RadioInsight:

Gary Sandy, who played WKRP Program Director Andy Travis on the sitcom, is providing some imaging for the station.\
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The word "imaging" means he's reading liners that are then mixed into short production bits.
 
secondchoice said:
Cincinnati is a PPM market so you don't have to worry about folks "looking" for "The Oasis" in their diaries.
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Diarykeepers don't look for anything in their diary. A diary is just a booklet in "calendar" or "diary" form with one page per day for a week and lines to write in the time and station you might have listened to. There are no lists of stations to select or check off.
 
I have never personally seen a diary so I will take your word that basically it was a blank notebook.

However I remember when I filled out the Arbitron station paperwork for the Cincinnati market in the early 1990s there was a place for "slogans" besides call letters. I always had the "dial" position as one of them.
 
secondchoice said:
I have never personally seen a diary so I will take your word that basically it was a blank notebook.

However I remember when I filled out the Arbitron station paperwork for the Cincinnati market in the early 1990s there was a place for "slogans" besides call letters. I always had the "dial" position as one of them.
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Nielsen always has had a form or procedure for each station to "register". That includes the licensed call letters, the station name and/or slogan as well as dial position, schedule, and format (selected from a limited list of format descriptors). One could also list variants on the station name where we knew how listeners might confuse the real name (K-Love in LA had 30 different variants for "Kay-Love" going as far as "Que Lob" and "Kay Loaf".

The listener diary has labeled pages for each day of the survey week, and each page has columns for start and end time, station name/call letters/dial location and a check for AM/FM/Stream and listen location of home, work, in the car or other. But there is not pick list of possible stations. In other words, it's a form for each day, and the participant fills out any listening they do.

We used to fill out the station characteristics form on paper and mail it. Now it is online. Nielsen is moving from paper diaries to an online equivalent. But the concept is the same.

Stations can review the diaries one by one. We used to go to Beltsville, MD, to do that by physically handling each diary in big post office type plastic trays. Now the diaries are scanned and viewable on computers. I did my first diary review in 1969, and it was tedious.

There is an old story of a well known programmer who found a lot of discrepancies in "his" diaries and he got so mad he took the nicely sorted trays and threw them at the walls in the review room! I have felt like that, too... but instead I got 5 books reissued over the years and got a place on a little list of programmers who had gotten multiple books redone!
 
secondchoice said:
I have never personally seen a diary so I will take your word that basically it was a blank notebook.

However I remember when I filled out the Arbitron station paperwork for the Cincinnati market in the early 1990s there was a place for "slogans" besides call letters. I always had the "dial" position as one of them.
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You could get automatic credit for exact dial position, name, slogan, calls or talent/program name. Arbitron even has a procedure when there are possible multiple options. For example, "FM 107" when there is a 107.1 and a 107.7 in the same market area, they give credit in proportion to each station's share in the prior book.

Sometimes the system did not quite work. I was reviewing for WIND in Chicago, a Spanish language station at the time. There was a split credit with WIND and WGN, with WGN being an old-line adult AC/MOR station. The diary had an entry for "WIND" and for a famous talent who was on WGN but who had been on WIND. So Arbitron split the entry between the station where the talent had moved to and to the calls entered in the diary... in proportion to each of our shares.

The amusing thing is that logic said that no way that a 78 year old woman with a very, very Polish surname was listening to Mexican music on WIND.
 
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thenetwork said:
Gary Sandy is originally from the Dayton area, and IIRC, Richard Sanders has/had ties to the tri-state area as well, so I could Gary having some reason to trek it out to Cincinnati.
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Gary is very active in the Dayton community. I'm sure it was no sweat for him to drive to wherever and record liners.
 
It actually has history and goes back at least 50 years first on 95.3 in Falmouth KY which is about 45 miles south of Cincinnati. They were top 40 in the 70's and then switched format to country in the early 80's until they became WIOK 107.5 which is southern gospel.
 


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