I'm not in the area but I saw the latest ratings and noticed that the WOLF is #1 in the ratings. I think that this is the first time a country music station has been on top since back in the early 80s'. What did they do to achieve this?
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THE WOLF RULES
- Thread starter iused2bsomebody
- Start date
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charles123
Guest
iused2bsomebody said:
Money, money, money, etc.
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DownYonder
Guest
Not a thing. Once PPM came around and with a more accurate system of gathering listener information, it thrust them back to where it was always thought to be. You'll notice that once PPM kicked in, KSCS made the climb too. I always felt it hard to believe that in DFW, country music fell into 12th, 13th, 14th or 15th place.
Also alot of the Wolf has is branding put in place by the previous regime. They did such a spectacular job of burning it into everyone's head it has continued to stick. It was such a successful formula that many stations around the country used as it's model for their own stations even going as far as renaming themselves "Wolf".
All of that said, DFW Wolf did well at one point under the diary system and hit number one. That occured about a year and half after it's launch. That was just enough time for the new Wolf branding to take hold and the old KPLEX branding to fall by the wayside. It began to slip once Cumulus ownership took over and put into place their line of thinking. John Sebastian and his awful playlist, Jan Jeffries and his "God Complex". While Jan still pulls strings in DFW, it is done from his high rise in Atlanta, GA. Now, more so than ever since Cumulus took over, there are locals in the building getting to pull some strings as well which is helping Wolf maintain.
What is odd is how Wolf still gathers the younger demographic and KSCS still gathers the older demographic although the two have almost swapped formats. The money demo, 25-54, is still split down the middle for the most part. KSCS has taken steps to reach the younger demo but finding it hard to shed it's "mom and dads station" complex.
Times may change soon though as Wolf has relinquished the rights to Mardi Gras and Wolfdance. Both of these events lean towards a much younger demo. Those events are owned by independant promoters and no longer the station. The Wolf was given the promotership this year for one reason and I bet you can guess why. The Branding that has been put in place from years gone by. If you paid attention at all this year, you may have noticed how "Wolfdance" had two names. The other was Memorial Jam DFW. Mardi Gras has always been "Mardi Gras Texas Style" AKA "Wolf Mardi Gras". Why the sudden change? Cumulus pulled the budget on both of these shows and could very well be open to suitors come next year.
It's an interesting Country battle in DFW. How much longer can the Wolf contine to prowl under the old cloak with smoke and mirrors? How long before KSCS exposes the whole thing and jumps on all the opportunity?
Just my thoughts...
Also alot of the Wolf has is branding put in place by the previous regime. They did such a spectacular job of burning it into everyone's head it has continued to stick. It was such a successful formula that many stations around the country used as it's model for their own stations even going as far as renaming themselves "Wolf".
All of that said, DFW Wolf did well at one point under the diary system and hit number one. That occured about a year and half after it's launch. That was just enough time for the new Wolf branding to take hold and the old KPLEX branding to fall by the wayside. It began to slip once Cumulus ownership took over and put into place their line of thinking. John Sebastian and his awful playlist, Jan Jeffries and his "God Complex". While Jan still pulls strings in DFW, it is done from his high rise in Atlanta, GA. Now, more so than ever since Cumulus took over, there are locals in the building getting to pull some strings as well which is helping Wolf maintain.
What is odd is how Wolf still gathers the younger demographic and KSCS still gathers the older demographic although the two have almost swapped formats. The money demo, 25-54, is still split down the middle for the most part. KSCS has taken steps to reach the younger demo but finding it hard to shed it's "mom and dads station" complex.
Times may change soon though as Wolf has relinquished the rights to Mardi Gras and Wolfdance. Both of these events lean towards a much younger demo. Those events are owned by independant promoters and no longer the station. The Wolf was given the promotership this year for one reason and I bet you can guess why. The Branding that has been put in place from years gone by. If you paid attention at all this year, you may have noticed how "Wolfdance" had two names. The other was Memorial Jam DFW. Mardi Gras has always been "Mardi Gras Texas Style" AKA "Wolf Mardi Gras". Why the sudden change? Cumulus pulled the budget on both of these shows and could very well be open to suitors come next year.
It's an interesting Country battle in DFW. How much longer can the Wolf contine to prowl under the old cloak with smoke and mirrors? How long before KSCS exposes the whole thing and jumps on all the opportunity?
Just my thoughts...
Down Yonder, thanks so much for the explanation. I guess it says the one thing I have always believed in. Promote it and they will listen.
Listened online for a while. The WOLF sounds great except for nights. I understand Cody Allen was with the WOLF, but I still prefer live and locals nights than cookie cutter syndicated radio.
DownYonder said:
Who knows what can happen to these two country stations. They're both vulnerable because of all the cutbacks. Doesn't KPLX still have most of the big concerts through Coke? That's always a plus.
The ONLY thing going for KSCS is Dorsey (for now) Pretty much COUNTRY Parity. Who knows who will be on top next book.
Be interesting to see what a Ranch-type station could do with a full signal, but a third country station has the same problem a 3rd sports station has. How do you differentiate yourself, how do you market yourself, etc, in comparison to the other 2.
If there's really that big a demand for texas country, it could work. Or they could end up like teh Fan is now, 100,000 watts and about 100 listeners...
If there's really that big a demand for texas country, it could work. Or they could end up like teh Fan is now, 100,000 watts and about 100 listeners...
little1 said:
I still can't believe those folks at The Ranch haven't increased their power yet- or purchased another station. As I understand it, that's been in talk for years now. That station sounds like true Texas and I'd be willing to bet it would work well.
little1 said:
Texas Music has been tried in several markets and mostly it has failed. KVET was the most sucessful but they never played 100% Texas Country. A longview and Corpus Christi station tried and failed. The Range has failed. The Ranch did fairly well until it got GERRYRIGGED.
Bottom line is especially now there just isn't ENOUGH good Texas Music out there. 20% of it sounds great and I would Imagine those artist/songs get played on KSCS/The Wolf.
I worked at the Ranch. The people who listen are very passionate about their music but is it enough people to get more than a 1.0 share.
Hey let's ask Gerry he's got ALL the answers.
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charles123
Guest
idiggraves said:
The engineer at The Ranch told me that they're going to increase their power but will not be done with it until next year.
charles123 said:
That isn't true (yet). It is true that KFWR has a pending application to increase their power from 80,000 to 100,000 watts from a new transmitter site, along with a change of their community of license from Mineral Wells to Jacksboro. The application is contingent upon KJKB Jacksboro moving their COL to Scotland TX and also is dependent upon changes for two other stations in Oklahoma, KKAJ Ardmore and KYBE Frederick.
So the KFWR application and all the others have to be approved simultaneously, along with the Ranch's request for section 73.215 contour protection processing with regard to the relocated KJKB (meaning using a directional antenna). A lot of things have to fall into place with this one, and everyone at the Ranch including the engineer knows that. If it all were approved tomorrow they could surely get it done by sometime in 2010 but let's not assume the FCC is in any hurry to grant the request(s).
Also note, as has been discussed here recently, that while the new facility would indeed provide improved coverage in Tarrant County and up into Denton County as well, the signal into most of Dallas County would still be marginal at best. They would still cover much less than half of the market.
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charles123
Guest
jd said:
Will it cover northwest Dallas?
CatfishJimPrewitt said:little1 said:
Texas Music has been tried in several markets and mostly it has failed. KVET was the most sucessful but they never played 100% Texas Country. A longview and Corpus Christi station tried and failed. The Range has failed. The Ranch did fairly well until it got GERRYRIGGED.
Bottom line is especially now there just isn't ENOUGH good Texas Music out there. 20% of it sounds great and I would Imagine those artist/songs get played on KSCS/The Wolf.
I worked at the Ranch. The people who listen are very passionate about their music but is it enough people to get more than a 1.0 share.
Hey let's ask Gerry he's got ALL the answers.
Yep...You hear a smattering of Ragweed, Stoney Larue, and Randy Rogers songs and thats really about it. It reminds me of XM/Sirius a bit and their niche formats. They get away with playing that stuff cause the entire country can tune in...not enough people in one market to make it viable.
charles123 said:
Not really.
For reference, here's what's the Ranch has now: www.fcc.gov/fcc-bin/FMTV-service-area?x=FM610546.html For some reason the coverage shown on the latest (revised) KFWR application isn't available for side-by-side comparison but it's similar to this: www.fcc.gov/fcc-bin/FMTV-service-area?x=FM1256193.html Those are both "service area" contours (60dBu), which roughly depict the limit of their secondary coverage.
The actual proposed city-grade contour can be found on the application itself: http://fjallfoss.fcc.gov/prod/cdbs/...h.cgi?exhibit_id=761354&formid=301&q_num=5230
The maps aren't really all that clear but Page 9 shows the city-grade coverage (which doesn't make it to downtown Fort Worth) while the green circle on Page 10 depicts the "service area," and as you can see it doesn't cover any part of Dallas county.
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charles123
Guest
jd said:
What does the Blue line mean??
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