> Just saw an ad (Thank-you timeshifting) for the Wolf
> "Country is moving"
> I'm not from Seattle, so I jut wondered what that station
> was before, and what the station it moved from is now.
> Thanks.
>
Before 100.7 flipped to Country as "The Wolf", it was "100.7 The Buzz", an FM Talk station from 1993 (or some time around that) up to about a couple weeks ago when the format changed, although in the first few years of the talk format I think it was just known as KIRO-FM.
Contrary to what the ad for The Wolf states, the country format didn't actually move from any other frequency in the market. 94.1 KMPS, the more popular country station here in the Seattle area, and 102.9 KMNT, which is primarially in the Centralia/Olympia/South Puget Sound area but receivable in Seattle, are still country. So we actually gained a new country station here, instead of having one move frequencies.
I think the ad was primarially targeted at KMPS listeners, to make them think their favorite country music moved to a new station in order to get listeners to tune in, which of course they would find out soon enough that wasn't true once they turned their radio on to find out that the country format is still on 94.1. It's kinda like false advertising in a sense.