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the wolf.....

A

anotherlistener50

Guest
for those in the know, whats in the wind at "the wolf"? i ask because recently marcus osborne, the producer was fired/laid off, and now lebaron, (i don't know her last name) is apparrantly gone. i don't normally listen to the morning show, but one morning this week, a caller was saying something about welcoming...lola montgomery.....who had been working weekends. also, on tuesday and wednesaday, jo jo was apparrantly down with something, so nicky started her show at noon and worked until 7pm. gil and lola carried over from 10am until noon. on wednesday, there was somebody with the name ...mike..working for jo jo. also, ther previous incarnation of the country music station on 95.7 could not make a go of it with 300,000 listeners. anyone know what the numbers are for..."the wolf"?
 
If in fact they have 300,000 listeners, success will depend on the sales departent and from what I hear they have a weak sales department with leadership that lacks experience. They call this white-collar country afraid of "ring around the collar".
 
Yeah, that's a problem with the entire Country Music industry these days, not just Radio. From the top down, they just don't seem to believe in it anymore. Country Music has a real identity crisis going on right now.
 
Mike is a part-timer, you can find his bio on the Wolf website. LeBaron is young and wants to take some time to travel with her grandmother, and she has the time and ability to do it.

Word on the identity crisis thing, country doesn't seem to want to be country anymore.
 
Word from an insider is that the original morning show is being replaced, with Executive Producer Marcus Osborne the first to go ... talk is that he never delivered what The Wolf was looking for (Heard he's doing movie reviews at ALICE) I actually thought the morning show was refreshing for a country station, with Gill Alexander & LeBaron being very intelligent and Eddie King keeping things funny and light (BTW - PD Mahalick has BALLS casting a gay guy on a COUNTRY morning show ... and it works, King is a listener favorite and really great) They had good chemistry too ... not all that cheesy, hick BS you usually get from country radio morning shows. All the other jocks feel like they need to shout all the time.

The biggest complaint I hear though is the music ... SAME 5 SONGS ALL DAY LONG!!!! Probably driven by consultants, because it is so incredibly uninspired ... Nikki Landry is the music director, but she is from the east coast and obviously not tapped into what works in this market yet. At least the morning show has a "Flashback Friday" and spin some great classics with the new stuff - that's refreshing. I hope The Wolf figures it out, it would be great to have at least one great country station in the portfolio of stations that the Bay Area has to offer.
 
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