Sounds like The Wolf shifted their playlist back to the 90’s to Now. Anybody noticed?
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The Wolf
- Thread starter charles1234
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30 day playlist:
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Top Hits: 99.5 The Wolf Top Hits
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Top Hits: 99.5 The Wolf Top Hits
In the last week, they've added 20-25 currents/recurrents, such as Last Night by Morgan Wallen, Fast Car by Luke Combs, and Gold by Dierks Bentley.
Those currents and recurrents (from 2022 and 2023) are among their most played. So they have a rotation that, while older than KSCS, sounds newer than it did last month.
I think the reason for this is they've fallen out of the Top 10: 25-54. They need to find a way to bring down their average age. If you go back to when they started playing classics, they somehow managed to do well in the target demo. That's changed recently.
Those currents and recurrents (from 2022 and 2023) are among their most played. So they have a rotation that, while older than KSCS, sounds newer than it did last month.
I think the reason for this is they've fallen out of the Top 10: 25-54. They need to find a way to bring down their average age. If you go back to when they started playing classics, they somehow managed to do well in the target demo. That's changed recently.
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That’s why people don’t listen to country music on the radio the music’s gone down the crapper
Except that it's the #1 radio format:
September's Format Counts: Religion, Contemporary Christian, Spanish Stay Strong, Adding More Stations.
As has been the case for the past year, country still leads Inside Radio/PrecisionTrak's format counts for September, ahead of second-ranked religion and third-place news/talk. While religion leads in terms
I can see that YOU don't like the music. But apparently lots of other people do. That may also explain why you see so many TV shows featuring country music.
That, and it's cheap to produce during the writer's strike.
But they have the option for other genres. Country is proven to attract ratings.
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