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I apologize for this reply too soon after Alex Trebek's mild heart attack (prayers for his continued recovery), but I have started seeing a similar trend with ads during "Jeopardy" (although J! also attracts the older audience as does TPIR). Unless this was an ad on my local J! station (WAND-17 Decatur, IL), today there was one of those walk-in bathtub/shower commercials ("approved by the Arthritis Foundation") right before Final Jeopardy. And one of the local ads has included one for a nursing home. Plus the $2,000 and $1,000 consolation prizes to the runners-up are now provided by Aleve. How much longer before the Scooter-Store, Medicare, and Hover-round commercials from TPIR come over to Jeopardy?
And I haven't seen much Wheel of Fortune lately to check their commercial load, but do similar ads appear during Wheel, or do they "skew younger?"