I think they will eventually team up with a local TV station. It seems that all of the new all news stations across the country have gone with a local TV station. It associates the weather with a locally known brand name and costs very little (if anything) in cash. WNEW (CBS) has been on the air since December and in the last few weeks started a weather affiliation with News 9 and the Doppler 9000 Radar. It gives the anchor another voice to talk to and the local brand. The TV station gets more exposure to it's brand. It is a win, win. We just have to hope that WYAY does not team up with CBS Atlanta News.
