With The X now the only non-classic rock station in Pgh, will someone step up to fill the void, or is rock dead here?
No to both question.
No radio station is going to start programming new rock in Pittsburgh, and yet rock is alive and well in Pittsburgh. But so many modern rock fans have abandoned radio totally that it doesn't make sense for a radio station to try to get them back. Rock fans listen to their music through iPods, XM & Sirius, and burned CD's full of downloaded music. To that list, add what you mentioned, cable TV CD-station.
Like so many people have said about AM radio, that once listeners abandon that band they'll never go back no matter what programming is aired, once listeners abandon FM radio for new technologies, they'll never go back to radio, period.
I don't know how long there have been people like me predicting that this would happen. Some of us have been saying that overly tight playlists and paying too much attention to sonic parsely at the expense of paying attention to the meat and potatoes would chase listeners away from radio. No one believe us when we made those predictions, but they are now coming to pass.
And please note my emphasis in the previous paragraph. I'm not saying that sonic parsley killed radio. What I'm saying is that if the people who paid so much attention to the sonic parsely would have spent that energy and attention looking at the actual content of what they put on the air, and what the audience really wanted to hear, then iPods, XM & Sirius, burned CD's full of downloaded music, and cable TV CD-stations wouldn't have stolen your listeners.
BTW, I haven't turned any radio on in my home in months. When I want music at home, I turn on channel 413 on Comcast On Demand. It plays classic rock, including a smattering of the deep cuts that I've long said classic rock radio stations need to play to keep their playlists fresh-sounding. I haven't sprung for a satellite receiver for my car yet, and they still play the radio as background noise at my office. To those of you working in radio, multiply what I just described as my reaction to radio by a few hundred thousand. And then a few years from now, when FM is as popular as AM is today, "What happened? Where did we go wrong?"