richstrunck said:
I went to NKU and interned at WNKU, cant follow their thinking today. If they were smart they would do what the University of Florida in Gainesville does and put a commercial station on the air at 105.9 to better the commuciations department at the school and would be a great way for students to cut there teeth in this very competitive market we live in.
Well, if you go back to when I was a teenager in Dayton, the University of Dayton had WVUD (99.9)...operated it with an auditioned and selected student air staff, but paid, professional programmers and sales people. They got reasonably good numbers for a long time with their "progressive" album rock format...and brought forward personalities like Patty Spitler, Dan (Patrick) Pugh, Steve Kerrigan, Kevin Carroll, just to name a few.
Me? I always get squeamish when I hear about a college radio station doing "anti-radio" and thinking it's going to work. Or, even worse, the "we won't get volunteers to DJ unless we let the students play what they want to play" and end up in a situation where the students bring their i-Pods to school and play crummy sounding unknown music mp-3's, with no thought of rationality or reality behind them. (and the S and F bombs some of these songs bring.)
That's not the way commercial radio works. And I think any college that does these things is doing their students a great disservice. Because when they get out in the real world and manage to get a job in a radio station, they won't pick their music, and no-one in management will give diddly squat to their opinions about what should be played. At least...not in the first few years, anyway. You're in the business to be a "broadcaster"...not simply a "DJ".
Sorry...but to me, so-called "professors" who've never worked in real-world commercial broadcasting have no business teaching radio classes, or administering college radio stations.
Yes...college stations are a place to be creative, and I'm not saying creativity should be outlawed or avoided. But, there should be a rhyme and reason (aside from "we're going to avoid what's done on professional commercial stations") to what is played on them. But, still, use specialty programming on those stations to allow for "creativity". (album features, local music shows including interviews with the local artists if possible, local and school sports if possible, etc.) Give your students plenty of ways to hone their craft, but do it in as professional and in as much of a "real world" setting as possible.
These students who have an expressed interest in radio broadcasting (and that includes internet radio) deserve to know what to expect when they get out in the world.
Oh...and before you lecture me about the "brave new world" of internet radio...go figure out how to make all of those stations make money first...because that's what's going to have to happen before internet radio will survive.