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Their Gizmoe Works Real Good!

S

Scooter Lesley

Guest
OH!-cassionally, discussion here in the GSP market will surface WKRI-FM...(Cokesberry?). Whoever hooked them up with their Repeater/Translator/Gizmoe, I thank you! Regardless to where that signal is coming from, here in Upstate SC, I can get it in various parts, where I thought otherwise. In addition to the puzzling amount of reception, this Oldies formated station offers a very deep, and lengthly playlist;...unlike most Oldies stations that we have been plagued with in the past. I realize that the afore mentioned playlist is to the painfully confusing dismay of all the Toefu Stir-fryin', Diet Peach Wine Cooler Sippin', Oprah Winfrey Watchin', Al Gore Believin', Mac Using, Non Elvis, Label Satisfying, Moron 5 Fan,...Pencilneck Constultants. However, they have chosen their path...and praying to the golden calf...will not remove ME from it! WKRI-FM: Corp Free, Consultant Free, No Printed Tree Kill...Auditorium Music Test Needed...Honest Radio!
So Say-eth The Sheppard, So Say-eth The Flock,
Scooter Lesley.
 
I agree, thats a decent station (WKRI). What really peeves me about oldies stations, and this started with the Bob Mclain types who can't program, but that is mixing disco and early 80's in with music of the 60's. It' doesn't work and it doesn't sound right. They should stick to a golden oldies format from say 1960-1972'ish max. You should be dancing by the Bee Gees doesn't sound right after say "Stand by Me" by Ben E. King. I've noticed that WNMB has changed up their playlist some, theres a few of the disco'ish early 80's stuff but it's went back more to a golden oldies sound, which is what most people think of when they think of Oldies. I know the other day I was listening to an oldies station, can't remember which one but things were going along just fine staying to the golden oldies time frame and then all of a sudden a Car's song from the 80's came on. Now I love the Cars as much as the next person but I said "oh hell no" and clicked it off at that point. I just can't take those drastic switches like that. It's not that I don't love both eras, it just doesn't sound right together. Heck even the Eagles doesn't sound right on a golden oldies station and some of their stuff relates back to early/mid 70's. Nothing will run me off faster as a listener than music that just doesn't mix well. These programmers need to get a better grasp on that. It's like its a format for a reason, people that want to listen to that 60s and very early 70s stuff do not want disco and 80's on the same station. I just think that is where many stations fall down. I think to be a programmer one must really be a good listener first and really know a format. I agree though they seem to be doing things right on WKRI, I haven't heard any disco or 80's the times I've tuned in.
 
Still not sure as to what kind of Translator they have, but that lengthy Playlist of Oldies is so easy to listen to: "Clap For The Wolfman" by The Guess Who, "Get It On(in the mornin')" by Chase, "One Fine Morning" by Lighthouse, "Questions 67 & 68" by Chicago........Sheeeeesh, what-a good list! Hats-off to WKRI-FM!
 
Thier processing may lacking, but a large playlist they are packing!
WKRI-FM: I certainly can't say that I like every song coming outta my dashboard, but with all the Playlist discussion going on...here is a good example of what a "Deep & Wide" Oldies format sounds like. They Program more than just "The Hits"; the bubbling under. I have always said: If it didn't make the Top 40, but peaked at maybe #43, how bad could that song be? Years ago, I was quoted in the trades: "It's all about "a sound". The human ear can't register chart position, it can only register appeal.". Most Consultants are blind to this because they keep their nose stuck in a Joel Whitburn book. Their crutch is Auditorium Music tests, and they ain't worth the paper that they're printed on. Consultants will test for "Burn" yet leave those songs in, and they were the very ones that ran up the rotation that scorched them in the first place, +plus they don't know what to add...so it's back to the charts, and a shelf of Joel Whitburn books,...the diet peach wine coolers, the stir-fried toefu, and watchin' Glee!
 
Scooter I agree and I actually have a couple of Whitburns books, haha! But yes its about the ear and a "feeling" not about some numerical value and those suits don't get that. About WKRI, I think the are lacking in processing too and everywhere I drive it seems to come in, in mono so I guess they're not running the stereo exciter. I know theres the debate of "getting out farther" if you don't run stereo but I wish they'd turn that exciter on. I agree that their deep playlist is great and that is what more oldies stations needs. Keep the chart toppers and hits in higher rotation but never toss the missed gems that didn't chart so high, theres many of them. We do think similar on this, I like that. Good to know someone else is seeing the same things that I am.
 
Great selection of music, and love it that its not just the greatest hit cd's of all the old groups, brings back a lot of memories, good signal , the stereo thing must be what Im hearing that isnt there, but I listen to this a lot.
 
Well,...**** yer pistol there,...Howard, as you ain't gonna bee-lieve this'un! I guess it is my diff between "Like" & "Respect". As of Monday, WKRI-FM has allowed a long-time, well-read, student of Beach Music to have-at-it for two hours; 5p-7p. The name is Pat Patterson, and technically he is one of the worst announcers that any radio-vet has had the dissssss-pleasure of hearing. However, in defence, he has never been trained...such as "Dub-ya" for the first call letter, rather than "Double-U". He talks alot, but that is either due to no sponsors, and running his headphones very low, that is if he's even using them. I always yelled at the ones that I've trained to run them as loud as they can stand it. This is to maximize your R & C; your Recognition & Comfirmation...of what you just said. I do not like his on-air delivery, but I repect the honesty of what he is doing. No, I'm really a member of the finger poppin' shag crowd, but I find a lot of the obcure songs very interesting. Monday, he even played my buddy, Rickey Godfrey. To me, I'll go for poor Air Talent, and a Deep playlist every time over legit Air Talent, and a Short-Shallow one. As I have said before, I recharge my file player nightly...outta self-defence!
 
Boot Scooter, so right about PP, its gonna be one of those things where ill just have to change the dail when he pops up,, he's a self serving no talent, him and Beach Bob were running a tight race. WKRI messed up in my opinion, nobody cares about all these people he is talking about that are listening. please go back to regular music and not this hard core attempt at beach music. once something good gets going somebody messes it up.
 
Yep, something gets going along so good and then bam, someone screws it up. I agree the right mix of music and a deep playlist beats out all the fancy air talent. What that "talent" doesn't understand is that the people come for the music, not them. It's nice to have great talent and all but the music is what people come for. When that is screwed up it doesn't matter how much "talent" you have on air, it won't fix a playlist or the wrong mix of music. You can tell them a million times but they never listen. Yep I've went back to my CD's, LP's, and Tape's too. Sometimes you just get tired of trying to listen to the radio these days. I find myself flipping through the radio to no end, that didn't happen back in the 80s and 90s. Of course I know the conglomerates came in, in the late 80's but radio was at least still listenable and enjoyable in the 80s and 90s.
 
I will agree with that radio is hard to listen to today. I like country music but let me travel a distance and all I get mostly is pop rock country and after listening for a short while I am searching the dail hoping to find a better station only problem is lately they are getting harder and harder to find if possible at all.
 
Yeah but you try to point it out to the consultants and radio sales people and they have no clue that radio is unlistenable. It's not just the iPod and internet kids anymore, its us older people who grew up with radio and who supported it so long despite its shortcomings. It's about got to the point that many of us are making our own mixes and ditching radio altogether. I guess they've run the iPod kids off and now they want to run the Gen X'ers off too, pretty soon nobody will be listening. It kinda reminds me of that old saying that went something like "100 channels on tv and nothing but shit". It's about the that way with radio anymore.
 
WKRI in Cincy-berry , please , please, please put the rotation music back on from the 4-7 whatever hours that nut is on, its an automatic channel flipper, please
 
Well,...this goes back to a reference point that Scott Shannon told me, years ago: "I am a trained Professional, a Broadcaster, genericly, a Radio Announcer, afirmative! A DJ, Disc-Jockey, is someone that spins records in a club. Aside from pre-recorded product, we have nothing else in common. I correct all that...get it wrong. I can do their job, but they can't do mine.". As for WKRI, and the allowance of Pat Patterson being on-air, behold the afore mentioned. However, there is a certain honesty about the obscure songs that he plays. Yes, it is narrow-casting, but I do love to discover. Is he Awww-ful on the air?
Yep, about one of the wuuur-st I have ever had the displeasure of accidently hearing. However, WROQ has a gal on Sundays that'll match him Tit for Tat, and she's playing the same ol' crap over & over!
 
For me, it has always been a selfish curiousity to hear (produced) songs that I have never heard before;...even from small indie labels.
In the late 70's, I noticed that those first efforts would often lead to major labels. I also love to watch their climb. Now, aside from the afore mentioned music, tune in to 91.9 WKRI-FM, this afternnon, at 4pm, and you will here one of the best testimonies to why we needed to keep the 1st, 2nd, & especially the 3rd class(En) tickets in place.
It won't take you long to figure it out. Address your thank you notes to: The FCC, Washington D.C.
 
I agree that it is more interesting when you add a little of the unknown stuff or things that didn't chart high. Sometimes theres some real gems.
 
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