Let's look back to 2007. You had a few dance stations around but with the exception of Seattle, San Francisco and Phoenix, not in the huge cities. CHR was still primarily hip-hop/R&B leaning. There were very few dance music oriented concert events in the US.
Fast forward to 2011. There may be less dance "branded" stations now than before but MORE CHR's are opening up to dance music such as 92.3 Now in New York. A lot of the R&B/Hip-Hop/rhythmic artists are moving over to dance, collaborating with world dance producers/DJ's with tracks. The rise of EDM has come about and events such as Electric Zoo have risen and has seen huge turnouts. Albeit a negative result occurred, people were turning out in droves to see Kaskade in Los Angeles.
The point here? Things are LOOKING UP.
As dance music fans, we often get impatient wanting these things to happen (in terms of getting our music on the radio) quickly because we love our music so much but the reality is that things are heading in a positive direction for us. In a case like this, we have to allow it.
So instead of complaining why corporate hates dance music, let's try somehow to work along WITH them. And in a case like this, let them do what they have to do and should they need our input, then by all means we give it to them in a positive and proactive manner....not in a whiney, crybaby mode.
JUST BE PATIENT! That's all I can ask here but I am seeing the pendulum swing in our favor.
Fast forward to 2011. There may be less dance "branded" stations now than before but MORE CHR's are opening up to dance music such as 92.3 Now in New York. A lot of the R&B/Hip-Hop/rhythmic artists are moving over to dance, collaborating with world dance producers/DJ's with tracks. The rise of EDM has come about and events such as Electric Zoo have risen and has seen huge turnouts. Albeit a negative result occurred, people were turning out in droves to see Kaskade in Los Angeles.
The point here? Things are LOOKING UP.
So instead of complaining why corporate hates dance music, let's try somehow to work along WITH them. And in a case like this, let them do what they have to do and should they need our input, then by all means we give it to them in a positive and proactive manner....not in a whiney, crybaby mode.
JUST BE PATIENT! That's all I can ask here but I am seeing the pendulum swing in our favor.