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Things ive noticed about Rick dees when he was on kiis fm

3

30james

Banned
I know it's been a long time but when dees was on kiis fm he didn't play virtually any rap music
It was played mainly in the afternoon and evening was this done on purpose?
 
Back when Rick was at KIIS-FM, it was common practice to daypart music on CHRs so that morning drive and middays (and often much of afternoon drive) would be mass appeal and "harder" songs only played at night.

Before rap became popular, many CHRs did the same thing with the harder rock songs. In 1984, I remember one station I was at in the mid-1980s only playing "Hot For Teacher" after 6:00pm.

So that was undoubtedly the case at KIIS-FM. Next time I talk with Mike Schaefer I'll ask him to confirm.
 
K.M. Richards said:
Back when Rick was at KIIS-FM, it was common practice to daypart music on CHRs so that morning drive and middays (and often much of afternoon drive) would be mass appeal and "harder" songs only played at night.

Before rap became popular, many CHRs did the same thing with the harder rock songs. In 1984, I remember one station I was at in the mid-1980s only playing "Hot For Teacher" after 6:00pm.

So that was undoubtedly the case at KIIS-FM. Next time I talk with Mike Schaefer I'll ask him to confirm.
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Thanks k.m. for The info
 
K.M. Richards said:
Back when Rick was at KIIS-FM, it was common practice to daypart music on CHRs so that morning drive and middays (and often much of afternoon drive) would be mass appeal and "harder" songs only played at night.

Before rap became popular, many CHRs did the same thing with the harder rock songs. In 1984, I remember one station I was at in the mid-1980s only playing "Hot For Teacher" after 6:00pm.

So that was undoubtedly the case at KIIS-FM. Next time I talk with Mike Schaefer I'll ask him to confirm.
Click to expand...
Add in that many current-based stations would not play from the “new” category in AM Drive.
 
We're talking back in the 1980s, A. There was still a significant amount of music in AM drive back then, but David is correct that it would almost always be restricted to powers, secondaries, and recurrents.
 
DavidEduardo said:
Add in that many current-based stations would not play from the “new” category in AM Drive.
Click to expand...
K.M. Richards said:
Back when Rick was at KIIS-FM, it was common practice to daypart music on CHRs so that morning drive and middays (and often much of afternoon drive) would be mass appeal and "harder" songs only played at night.

Before rap became popular, many CHRs did the same thing with the harder rock songs. In 1984, I remember one station I was at in the mid-1980s only playing "Hot For Teacher" after 6:00pm.

So that was undoubtedly the case at KIIS-FM. Next time I talk with Mike Schaefer I'll ask him to confirm.
Click to expand...
Weren't there always more "liberal" stations or small town stations (funny that goes together) that never followed those "rules" for it's format and played a lot of songs whenever?

Anyways, Dees is still on the Weekly top 40 in Kansas City and plays rap.
 
tall_guy1 said:
Weren't there always more "liberal" stations or small town stations (funny that goes together) that never followed those "rules" for it's format and played a lot of songs whenever?
Click to expand...

Of course. The smaller the market, the more likely a PD will bend the conventional wisdom and push the envelope.
 
K.M. Richards said:
Of course. The smaller the market, the more likely a PD will bend the conventional wisdom and push the envelope.
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Sometimes more coastal markets were at least more likely to do that too at least into the '00s. I remember when I vacationed in L.A. and other cities, their pop music stations were night and day from the midwest stations. But a lot of times, you'd drive through some small town, and you'd hear a lot of "edgy" music on their pop stations too.
 
RayydioLA said:
He doesn't live there, does he? One doesn't hear the name "Rick Dees" in public anymore, or much at all. Would assume he lives in LA and voicetracks. Does he VT any other markets besides Kansas City? He used to be on everywhere.
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Rick bought this property in Kentucky almost 20 years ago.

www.golfkitchen.com

Chef Interview: Rick Dees

Image courtesty Rick Dees, owner and entertainer of Sweetbrier Farm and Rick.com for Golf Club World, Behind the Gates, 2013
www.golfkitchen.com

I hear he spends some time in Los Angeles (I believe he and Julie kept the house in Toluca Lake), but is mostly in Kentucky. There is a home studio in the Kentucky place:


As for profile, Rick turned 75 a couple of months ago---he has fewer affiliates. But not all of his money comes from radio. The Kentucky place is a working ranch...he raises cattle and crops:

ExtractWellness.com: Rick Dees Partnership

Best Quality CBD - 100% Organic Hemp Extract Oil from Kentucky
www.extractwellness.com www.extractwellness.com
 
30james said:
Let's not discount rick he's a Great guy with a big heart the fact that he still does his weekly show is a testament to his personality and grit
Click to expand...

Or just an effort to keep whatever cash flow going that he can.
 
It's hard to remember what a big star Rick Dees was when he did mornings on KIIS-FM. The station is still one of the top earners in America thanks to its continuation of the "Top 40 for Everyone" format (not too rhythmic, not too rock), of which Dees was the lynchpin.

KIIS-FM was a Disco station from 1978 to 1980. As the Disco craze died down, it segued to Top 40, not unlike many other Disco stations in that era. But LA already had Top 40 stations on FM and AM. I think KIIS-FM came to dominate thanks to its line up of personalities and giant contests. Dees began doing mornings in July 1981.

At one point, KIIS-FM gave away $1 million. It also gave away a house. So many billboards and bus boards had 102.7 KIIS-FM on them. KIIS-FM actually reached a 10 rating at one point, unheard of in any large market in those days, when FM and AM were roughly at parity. It even put its Top 40 format on 1150 AM, doing a "shadowcast" instead of a simulcast. DJs on the FM side would tell listeners if they liked the last song, they could hear it again in a few minutes on 1150 AM, which was a better station to listen to on the beaches where 102.7 might have trouble reaching. Even though full time simulcasting wasn't permitted, it was OK for both stations to air Rick Dees Show as a simulcast.

Today, KIIS-FM has about half those ratings. But it is still iHeart's #1 billing station or #2. (It varies between KIIS-FM and WLTW NYC.) Ryan Seacrest, who replaced Dees in February 2004, has been doing KIIS mornings since then.
 
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They didn't want "Disco Duck" bumping up against too many rap songs so they kept them separated . That way avoided fights between people who said one was crappier than the other.
 
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