poops said:Robert Bass said:its time w (your name) said:Operating on auto-pilot may be "legal" in practice and for lack of enforcement, but it severely violates the spirit of the license of the station. You cannot serve a community if you are NOT THERE. I would just as soon call up a business that is closed and listen to their answering machine, as listen to a voice-tracked shift.Robert Bass said:And when those tubes fail, the engineer will get the blame...
RE operating without someone actually in the studio, is legal. If you do it right, most listeners won't even realize it. But anything that is automated, should be programmed by the station itself, with no voice tracking from outside staff members.
RE Sweepers: Depending on the kind you use, they can work for you. The sweepers need to say more than just "now back to the music" or "getting back to the music faster" etc. An effective sweeper is one that says who you are and what you do.
R
How about in lieu of a sweeper, which arguably is nothing more than audio clutter, you use a LIVE PERSON to say "who you are."
I dont need the station to tell me "what you do," because I'm not an idiot. As soon as I tune them in, I know "what they do," and I either like it or not.
If you want to save money, fire an overpaid executive or two. Tell them you're "voice-tracking" their jobs. You can pay three of me for what you spend on them. I add tremendous value to your product and inspire listener and client LOYALTY. The suits---??? You wont miss them.
WOW, what an attitude!
You completely missed my point that if you utilize automation CORRECTLY, most listeners won't even notice. I'm talking correctly as in, do it in a way that continues what you do the rest of the day. Want an actual example? Tune to 88.5 FM.
And while you as a regular listener already knows what the station does, new listeners may not.
I don't disagree that technically operating without someone present in the studio is not in true spirit of what broadcasting is all about, but the fact remains this is where the industry is as a whole. If you need a scapegoat, the actual stations should be the last on your list.
R
Hi Robert,
I disagree with your assumption that the listenters (whether new or old) will notice the difference if a station is voice tracked. I travel pretty often, having a chance to listen to other areas than my own, and I can tell pretty quick if a station is voice tracked. No request lines, or any interaction with the listeners is a pretty big give away. It all sounds too contrived when the station is voice tracked, the DJ always says everything right with no mistakes in his/her dialogue. I'd rather listen to Mel Tillis stuttering while DJ'ing a station than some of the smooth sounding VTs that are passed off to us listeners.
BTW a pet peeve of mine is a station comparing them self to another station. You're just giving them free air time. Example KMAS (fictional) 101.7 plays 20 fewer commercials than KCKA (Fictional). Hello.... Free air time.
Poops
I can tell you first hand that we've had calls from listeners at all times of the day or night, thinking someone was actually at the studio, when in fact that wasn't the case.
Also, there is a difference between "voice tracking" and "automation". Our form of "automation" parallels what we do when there are people actually on duty. The thing is, we strive to sound professional, at all times.
That's not to say there are a few dead-giveaways, but for the most part what we broadcast at night, is also what we broadcast during the day. Everything we air is produced locally, except for the short syndicated shows here and there.
R