I miss the banter between the drive time personalities and the traffic people. It made things sound fun and local. Traffic generally covered the entire region and probably ran about 40 seconds to a minute, give or take, plus the banter. Nowadays, at least here in San Diego, the traffic and weather are pre-recorded for the station group and doesn't even refer to the individual station. It's just the report and then "and that's your San Diego traffic." Also, today it's all about the sponsorship. The weather report (I'm not exaggerating) is about 7 seconds with a 15 or 30 second ad tacked on. Traffic is barely 15 seconds and only covers major incidents, plus the ad time.
Yes, I know there are millions of ways people can get their traffic and weather now, and in the age of PPM it's all supposed to be short and sweet on the music stations, MAYBE a little more time and context on the news and newstalk stations, but back in the day we had traffic reporters that had fun personalities of their own and it was fun to listen to John Hoffman and Jojo Kincaid cracking jokes back and forth and the colorful descriptions John would give to traffic situations. (Sigh.)
Yes, I know there are millions of ways people can get their traffic and weather now, and in the age of PPM it's all supposed to be short and sweet on the music stations, MAYBE a little more time and context on the news and newstalk stations, but back in the day we had traffic reporters that had fun personalities of their own and it was fun to listen to John Hoffman and Jojo Kincaid cracking jokes back and forth and the colorful descriptions John would give to traffic situations. (Sigh.)