Think radio has problems NOW???

[Holland Cooke]

http://hollandcooke.com/Oops.pdf

 

[justareporter]

Superb.

So much for **perfect** real time GPS traffic.

 

[FTL_Ian]

 

[MikefromDelaware]

A picture IS worth a thousand words. In this case TV would have been the better source for this story as it truly IS a visual story.

Holland, with the young people tuning out to radio, and advertisers not wanting to advertise to the people who actually do listen to the radio, 50+ audience, (without promoting your Hannity and Levin shows) what do you see as the future for radio, first AM, then FM.

 

[Slant]

The most prevelent way people use the radio is in the car. In car listening is not going to change until Wimaxx is up and running. Sure you can look at Satellite but the combined XM/Sirius subscriber count is still around 16 million or so (the size of the NYC Radio Market) and IPOD listening in the car is still not mainstream.

So, it would seem terrestial radio is still a safe bet for at least the next ten years in new cars. Once you can stream the internet in your car, all bets are off. The content needs to get better on terrestial radio (both AM and FM). Satellite frankly kicks terrestial radio's ass in production value, content, and variety.

 

[KFodor]

The most prevelent way people use the radio is in the car. In car listening is not going to change until Wimaxx is up and running. Sure you can look at Satellite but the combined XM/Sirius subscriber count is still around 16 million or so (the size of the NYC Radio Market) and IPOD listening in the car is still not mainstream.

So, it would seem terrestial radio is still a safe bet for at least the next ten years in new cars. Once you can stream the internet in your car, all bets are off. The content needs to get better on terrestial radio (both AM and FM). Satellite frankly kicks terrestial radio's ass in production value, content, and variety.

A recent study I saw showed the combined XM/Sirius audience equalled the #22 station in New York City.

However, your comments on internet streaming in car...yep that will probably be the future. That's why radio is investing in it.

If "satellite kicks terrestrial radio's ass in production value, content and variety", how come the most listened to satellite stations (other than 2) are the ones that play the same songs over and over and over?

How come so many satellite radio channels have little in the way of measurable audience at all?

 

[BiggusPrimus]

However, your comments on internet streaming in car...yep that will probably be the future. That's why radio is investing in it.

I'd like to suggest, respectfully, that the industry's investment is not only pointless, but ultimately counterproductive. Ubiquitous wireless broadband is a disruptive technology that will change the nature of the industry forever. It's going to have a huge negative impact on traditional broadcasters as thousands, if not millions, of microstations enter the market they've had all to themselves thanks to spectrum scarcity. Conversely, the barriers to entry will be so low that anyone that can create compelling content will be able to jump on board with a trivial investment.

No one can predict exactly how things are going to shake out, but my crystal ball says the industry isn't prepared to move from a traditional "broadcasting" business model to one more akin to the dynamics of social networking sites. Will the giant, cumbersome conglomerates be able to adapt when a flood of new, small competitors are suddenly loosed upon the spectrum? Maybe, but if history is any guide I wouldn't put my money on the ol' timers.

See also: Mammals, impact on dinosaurs.

Your friend forever,
Biggus

 

[Holland Cooke]

We did NOT rehearse this...right?

Holland, with the young people tuning out to radio, and advertisers not wanting to advertise to the people who actually do listen to the radio, 50+ audience, (without promoting your Hannity and Levin shows) what do you see as the future for radio, first AM, then FM.

Thank you for asking.
But first-things-first.
They're not "my" Hannity and Levin shows.
Those shows are on some of my client stations, and I know both personalities.
But I'm not working on either show.

That said, to your point about radio's Lost Generation: "some light reading," at http://hollandcooke.com/radio-info.pdf

HC
www.HollandCooke.com

PS: See you in Dee Cee? If you're attending this week's R&R Talk Radio Seminar in Washington, do drop into the session I'm moderating on PPM. Heavy-hitter panelists will dish...