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Thinking WSB should change their tag line...

H

hail2theorange

Diverging Diamond all the time... sheesh -- there are people that listen that don't live off Pleasant Hill. As one that already thinks that traffic reports take up too much of the morning drive (in 20 years of ATL commuting, I would guess that traffic reports have saved me less than an hour), WSB is jumping in this morning as the official voice of Georgia DOT. Not that it shouldn't be covered, but it is mentioned at least 10 times every half hour, by Scott Slade, Captain Herb and others... Maybe it is time to give the WSJ report on 640 a shot after all.
 
Hate to disagree but, large percentage of the public has to be "told' something multiple times before it "registers". Plus there is a listener "churn" as people start to work at various times. If everybody "listened" one commercial would to the job for the advertiser.
 
secondchoice said:
Hate to disagree but, large percentage of the public has to be "told' something multiple times before it "registers". Plus there is a listener "churn" as people start to work at various times. If everybody "listened" one commercial would do the job for the advertiser.
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sorry fingers faster than the brain this AM.
 
secondchoice said:
Hate to disagree but, large percentage of the public has to be "told' something multiple times before it "registers". Plus there is a listener "churn" as people start to work at various times. If everybody "listened" one commercial would to the job for the advertiser.
Click to expand...
TSL for those who listen to a station for news is small. And WSB's drivetime format of talk with a LOT of breaks for news/weather/traffic/spots doesn't lend itself well to long TSLs. High cume but low TSL.
 
Now this was interesting. WSB has been running one of their "Atlanta's emergency station" spots and they said to tune your emergency radio to 95.5. 750 was not mentioned at all.
 
This time of the year, Weather Emergencies are mostly likely tornados with the associated severe thunderstorms or severe thunderstorms by themselves, Both usually have lightning which is an enemy to AM Radio listening. Also does anyone know what percentage of WSB's listenership is north of I 20? 750 AM might not matter to the majority of WSB's audience.
 
jabba17 said:
Now this was interesting. WSB has been running one of their "Atlanta's emergency station" spots and they said to tune your emergency radio to 95.5. 750 was not mentioned at all.
Click to expand...

Maybe this is the beginning of slowly migrating to FM only although I am not sure what they could do with the AM signal that would make any money.
 
secondchoice said:
This time of the year, Weather Emergencies are mostly likely tornados with the associated severe thunderstorms or severe thunderstorms by themselves, Both usually have lightning which is an enemy to AM Radio listening. Also does anyone know what percentage of WSB's listenership is north of I 20? 750 AM might not matter to the majority of WSB's audience.
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I thought about the RFI issue turning Cap'n Herb into Cap'n Crunch, but according to my daughter 95.5's coverage is still a lot smaller than 750's.
 
jabba17 said:
secondchoice said:
This time of the year, Weather Emergencies are mostly likely tornados with the associated severe thunderstorms or severe thunderstorms by themselves,  Both usually have lightning which is an enemy to AM Radio listening.  Also does anyone know what percentage of WSB's listenership is north of I 20?  750 AM might not matter to the majority of WSB's audience.
Click to expand...
I thought about the RFI issue turning Cap'n Herb into Cap'n Crunch, but according to my daughter 95.5's coverage is still a lot smaller than 750's.
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Yes a Class A AM on paper has a much greater coverage than a C1 FM but with the overall GOP conservative slant of WSB's programing, how many folks outside of 285 and or North of I 20 listen to WSB?  GA's soil conductivity really hurts all of the Atlanta market AM's.  Have the signal coverage charts for any AM stations been redrawn since the advent of PC's and CFL's?
 
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