Was in the Tampa area last week. In the many times I sampled WDUV (and not by choice, I might add), I could not for the life of me count a single instrumental on their playlist. I'm surprised they still have the old (sounding) voiceover guy on the station, albeit now limited to the end of commercial breaks promoting the website and whatnot... I reckon the passing of the morning torch from Dick Ring to Ann Kelly also was a factor in this playlist fix... Won't be long until they start phasing out the "Dove" name altogether - and that wouldn't surprise me...
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
This Ain't Your Father's Dove
- Thread starter DToTheJ
- Start date
Not a single instrumental on WDUV's Top 100 on Yes.com - and they must be the only station in the country with "Another Auld Lang Syne" in high rotation before October...
They have a great brand with "The Dove" and don't see that going away. What a great position to be in. The only station of that ilk in the market. As D to the J pointed out The Dove is on almost eveywhere. Some reatailers and many offices. Another plus for the people meter as a diary keeper would not list The Dove although he/she was, in fact, a listener for whatever time period they were in a store of office. Yes, the station has evolved and if they were still playing the Hollyridge Strings they may have been on the road to extinction, however, there have been great instrumentals that can be played. Best guess is the elimination of instumentals is a statement of sorts and as the topic says...not your father's Dove.
Frank Ferreri makes a good point. You can argue target demographics all day long, but because of its preponderance in offices and retail establishments, The Dove is listened to - willingly or unwillingly - by a much wider group of people than just its target demographic. The 35-year-old male in the office and the 20-year-old female in the retail store are both listening to The Dove all day long, whether or not that would otherwise be their first choice. (As well as many of the diverse customers who may walk in.) Something to think about -
I've noticed too that The Dove's playlist has gotten tighter. Especially after Dick Ring left and the station stopped using the old voice-over guy as well as changed to "Lite Favorites".
Some of the 60's music on the playlist such as Wilson Pickett and The Carpenters have also started seeing less airplay. As well as a greater emphasis on 70's and 80's artists such as Elton John and Rod Stewart. That and a lot of the music WWRM played prior to the 2001 launch as Magic.
Don't get me wrong The Dove still sounds great. However with the route the station is going something has to be done within the Cox cluster. For one Magic becoming much more upbeat and risky in the music choice. Evolving into a full fledged Hot AC of the sorts. All in all leave the soft music from artists like Celine Dion to The Dove.
Magic on the other hand needs to play music that is more flamboyant and energized in nature. Artists like Wham!, Erasue, Ricky Martin and so on. Also more heavy on 80's music, including CHR, New Wave and some Alternative that either crossed over or became viable for AC Radio to play.
Some of the 60's music on the playlist such as Wilson Pickett and The Carpenters have also started seeing less airplay. As well as a greater emphasis on 70's and 80's artists such as Elton John and Rod Stewart. That and a lot of the music WWRM played prior to the 2001 launch as Magic.
Don't get me wrong The Dove still sounds great. However with the route the station is going something has to be done within the Cox cluster. For one Magic becoming much more upbeat and risky in the music choice. Evolving into a full fledged Hot AC of the sorts. All in all leave the soft music from artists like Celine Dion to The Dove.
Magic on the other hand needs to play music that is more flamboyant and energized in nature. Artists like Wham!, Erasue, Ricky Martin and so on. Also more heavy on 80's music, including CHR, New Wave and some Alternative that either crossed over or became viable for AC Radio to play.
What I meant to see is Magic can do 80's and 90's CHR mixed with some of today music. Play songs other stations won't have the balls to play. Start up some aggressive marketing, maybe get a radio war with WMTX going. "We play anything from Real McCoy and Annie Lennox to the latest from Fun and Katy Perry, what do you play Mix 100."
I made my annual trip to the Tampa area and my biggest surprise was not hearing the old guy doing the voiceovers. The Dove is really modernizing. Also I noticed much less 60's music. Time moves on.
M
MsMusicRadio
Guest
I like it. Just wish it was live instead robo'd
- Status