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THIS has never happened: Premiere suspends ALL SPOTS in Limbaugh Show

Not in the show, the barter spots that run elsewhere on the schedule? Not sure, other than your own personal political bias, why you'd link the Think Progress piece instead of the Radio-Info article they referenced.
 
Rush Limbaugh is normally provided to afflilates for free in return for running several minutes of national advertisements provided by Premiere each hour.
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This isn't true, by the way. Why can't these Soros front groups just repeat the press release from Clear Channel without making stuff up?
 
Holland, love you but you know this article is wrong and affiliates pay for the show in addition to running spots in the show and spots elsewhere. I get a kick out of lefty articles claiming they're going to "revoke Rush Limbaugh's FCC License"? He doesn't need one and neither does anyone else!
 
borderblaster said:
why you'd link the Think Progress piece instead of the Radio-Info article they referenced.
Click to expand...

That one popped-up first in my Twitter feed.
And I was NOWHERE NEAR the grassy knoll that fateful afternoon.

And that self-amused jackass filling-in for Rush today didn't help matters either.
 
Many stations not only pay for Limbaugh, but pay so much that his show is a loss leader---meaning he is used as a draw to the station, but because of his rates, they really don't make a lot on his show.

And on top of that, premiere has those national avails.

As far as this two-week suspension of national spots:
It seems that Clear Channel is just taking the heat off of those sponsors who may want to stop temporarily. This way, nobody stands out and risks a backlash, which only further complicates the sponsor-affiliate situation.

Smart move, actually.
 
Holland Cooke said:
That one popped-up first in my Twitter feed.
And I was NOWHERE NEAR the grassy knoll that fateful afternoon.
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I don't blame you for Think Progress lying to make things sound worse than they are. It's par for the course, and everyone else is using the same story.
 
What's conspicuous about Radio-Info's Tom Taylor breaking this story is that he's REPORTING, unlike other happy-talk trade press who seem to wish the story would go-away...because, of course, networks like Limbaugh's are big ad spenders.

APPLAUSE.

Though many here treat this-here as a chat room to play paintball, this CAN be useful shoptalk. And as Tom's story demonstrates, it CAN be journalism.
 
If everything was going so great, why did they suspend the ads?

It doesn't make sense that this is all a conspiracy. So everything is alright in Rushville?

I heard Rush bash the sponsors that dropped him (or did not want their spots to air during his show.) He said they were "liberals" that wanted the money generated by advetising during his show and that people should not patrnize them now. Talk about burning bridges.
 
Speaking of "journalism", I noticed Media Matters corrected their original story to claim that "many" affiliates pay for Rush.

Which begs the question: Doesn't EVERYONE pay for Rush?
 
I understand one of the companies requesting their spots be aired outside of Rush's show is Geico - the big car insurance company.

I wish Progressive underwent this plan - the less we see and hear of Flo, the better!
 
35 Cumulus stations run Rush. Cumulus head Dickey already said Huckabee might work better on those stations. This is about the free market, competing for ads.

(sorry it is a Media Matters article, must be part of the conspiracy)

http://mediamatters.org/blog/201203...rner&utm_medium=feed&utm_campaign=Feed:+Media Matters For America-County Fair(Media+Matters+for+America+-+County+Fair)

I'm sure the 2 week suspension is giving the anti-Rush people time to strategize and regroup. People will be back with their pencils and papers counting ads, and seeing whose advertising.
 
jas2525 said:
As far as this two-week suspension of national spots:
It seems that Clear Channel is just taking the heat off of those sponsors who may want to stop temporarily. This way, nobody stands out and risks a backlash, which only further complicates the sponsor-affiliate situation.

Smart move, actually.
Click to expand...

I don't quite understand. The news story here on R-I quotes the memo as saying:

This suspension does not apply to in-program commercial provided by Premiere within any of its live news/talk programming.
Click to expand...

Most of my time's been spent behind the mic, so it's entirely possible I'm missing something-or just having a stupid moment, but given that the suspension applies to barter spots and not to in-program sponsors, how would it protect any advertisers from negative p.r.? It would seem that those advertisers, appearing throughout a station's schedule but not actually during Limbaugh, would be immune from backlash anyway.
Did I miss something?
 
Here's my understanding of the situation, based on what Tom's been saying on the R-I front page and what some other experts are saying elsewhere:

Premiere pulled off advertisers who said they didn't want to be associated with the Limbaugh show from the 4 minutes of national ad time in each hour of the show. But there were some Premiere advertisers (think insurance companies represented by small green creatures) that had asked to be off the show but were still getting reports that their ads were airing during Rush. How? Because those ads were going out as part of the barter load for other Premiere shows and local stations' overworked traffic departments were apparently ignoring the "no controversial programming" mandate and scheduling them to run during local time during the Rush show anyway.

Pulling all barter ads off Premiere news-talk affiliates was a fairly extreme measure, but it was apparently the only way Premiere could completely control the situation and be 100% sure that those advertisers wouldn't be heard during Rush if they didn't want to be there. (Rumor has it that the lizard company in particular was threatening to pull all its spots across Premiere if they couldn't get things under control.)

Make more sense now?
 
Dr Laura of course went to the satellite and website podcasts. Sell ads on her website and $7 a month for the "moral dilemma" podcast subscribers. While she maybe makes less money, she has a comfortable little business model.

Limbaugh is now selling "large orders of his tea to resellers" for what it is worth. I heard him on the Greta FOX TV show, and the advertisers issue didn't com up, I don't think.

I think people smell blood in the water, so the 2 weeks may "just buy time" so to speak.
 
Scott Fybush said:
Here's my understanding of the situation, based on what Tom's been saying on the R-I front page and what some other experts are saying elsewhere...
...Make more sense now?
Click to expand...

Yes, and many thanks. From my limited time dealing with traffic from the production mgr. perspective, it honestly never occurred to me that traffic folks would run Premier's barter spots inside Premier's live (or "live") feeds. Our mandate was to never schedule that way, but to always "mix and match".

Thanks again- appreciate the explanation!
 
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