• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

This is one of the best ideas I've seen in a long time

"Will someone hire this guy??"

That sure IS a great idea.

But, WE HAD OUR CHANCE, RE "Will someone hire this guy??"

When PD Jay Clark left WPRO for WTIC, Del Colliano -- recently-fired as PD @ WIBG/Philly -- applied.
He didn't get the job, and ended up launching Inside Radio.

I'll see Jerry tomorrow at The Conclave, and will share your kudos with him.
And he WILL appreciate it.

And if YOU will be in Minneapolis, DEW Drop Inn for the McVay Media Summit, beginning at 8A, in Grand Portage Ballroom 3&4.
Continental Breakfast @ 8, and a half-day of Who's Who presenters.
THIS SESSION ALONE is worth the trip.

HC
www.HollandCooke.com
 
Thanks, Holland. And thanks for the invite. Had I known how inexpensive the Talkers convention in New York was, I might have stopped by for some of the speeches. NYC is considerably closer to me than Minneapolis!

By the way, I thought Jerry was PD at WIFI 92 before starting Inside Radio. WIBG went belly-up in 1977.

The man's a genius, yet so many radio people in important positions of power continue to bury their heads in the sand.
 
Joe: GOOD NOTES! Thanks for posting.

Good to meet you in Noo Yawk.

It seemed futuristic in 1998 when Talkers magazine’s first-annual conference was titled “The New Media Seminar.” Fast-forward to the 11th annual, and this Internet focus is now imperative, with online advertising revenue having surpassed radio advertising revenue, and new-tech content and delivery systems competing for Time Spent Listening.

With more attendees than the other two annual conferences COMBINED, the ‘08 NMS might have been the biggest “Talk Radio convention” ever. And it sure WASN’T just-about feeding real-time non-music programming to transmitters. Successful bloggers/podcasters like yourself weren’t just in-attendance. They were featured speakers, and chronicling the event as you've done online.

Good morning from Minneapolis, where The Conclave kicks off this morning,
HC
www.HollandCooke.com

PS: Prediction: Second-half AL East team-to-watch: Toronto Blue Jays.
Why: "Great PD," with manager Cito Gaston back.

His back-to-back World Series wins in the 90s demonstrate how great coaching -- having a solid playbook, and getting-the-whole-team-on-the-same-page -- wins.
 
Jerry Del Colliano at The Conclave

Good morning from Minneapolis, where Jerry Del Colliano managed to fill a room first-thing-in-the-morning this morning, no-easy-feat for second day of ANY radio convention. And the concurrent session he was competing with -- a REAL interesting-looking Coleman Research presentation -- was offering $5 Starbucks gift cards to the first 25 people who showed up!

The veteran programmer turned InsideRadio publisher turned USC professor's engaging, very-audience-interactive, 90 minute session echoed lots of the themes speakers offered at yesterday morning's McVay Media Summit here. Most-encouraging-of-all, attendees seem to be hearing the wake-up call that radio needs to put compelling/engaging/as-interactive-as-possible content on-as-many-platforms-as-possible as-quickly-as-possible.

Describing his students’ media consumption lifestyle: “They want to be ‘the program director.’ They also want to be ‘the syndicator,’” via social media. “We [Baby Boomers] inherited our parents media,” while our children “make their own.”

Accordingly, he figures, “there is no more 7:20AM” in the live, real-time way radio has traditionally been programmed. “This is a generation that starts, stops, delete and time-delays. And when they do that, they are taking control from us.”
 
More from The Conclave...

Win by “de-cliché-ing.”

Offering witty “observations I’ve had on radio since I left radio,” veteran programmer/satellite radio pioneer-turned Tribune Company VP/Innovation ticked-off an all-too-familiar list of things-radio-would-be-better-off-NOT-doing, including:
• “The forced voice” that delivers station imaging. “It really sounds kinda dumb,” and talks-down-to listeners.
• Often, that “Big Voice” is inter-cut with “the man in the box,” a filtered EQ used for emphasis. “Dumb!”
• What he calls “Star Wars sound effects” (laser/whizzer music stabs) sound dated. “The Empire lost! It’s over! Move on!?”

Example of Promotion that goes-beyond-the-cliché:

Abrams recalled working with KFOG/San Francisco, the year Major League Baseball’s All-Star Game was being played at Candlestick Park there. He recommended that an airplane tow a banner message above the crowd.

Rather than touting “music variety” or other more-typical station-centric copy, Abrams recommended: “Hit this plane and win $5000 from the new K-FOG.”

After expressing lots of concern “about liability – like someone would actually HIT the plane,” management acquiesced.

On the front page of the newspaper next morning: “Nobody hit the plane.”
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom