• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

This question came up at work...

B

bigtalkradiofan

Guest
This question came up at work...

Related to "the ads attached to a barter segment" - who usually attaches them: the content-provider, the radio station and/or the radio network.

When your station receives barter content - does the content provider usually attach the ads (the barter segment comes pre-attached); or does your station usually have to attach the ads (i.e. by your traffic or continuity department)?

This question came up in the context of - a 3:00 minute barter segment that runs on radio stations during an ad block.
 
> This question came up at work...
>
> Related to "the ads attached to a barter segment" - who
> usually attaches them: the content-provider, the radio
> station and/or the radio network.
>
> When your station receives barter content - does the content
> provider usually attach the ads (the barter segment comes
> pre-attached); or does your station usually have to attach
> the ads (i.e. by your traffic or continuity department)?
>
> This question came up in the context of - a 3:00 minute
> barter segment that runs on radio stations during an ad
> block.
>

They usually come attached from the content provider.
 
Thank you Bushala for the information! I really appreciate the response!




> > This question came up at work...
> >
> > Related to "the ads attached to a barter segment" - who
> > usually attaches them: the content-provider, the radio
> > station and/or the radio network.
> >
> > When your station receives barter content - does the
> content
> > provider usually attach the ads (the barter segment comes
> > pre-attached); or does your station usually have to attach
>
> > the ads (i.e. by your traffic or continuity department)?
> >
> > This question came up in the context of - a 3:00 minute
> > barter segment that runs on radio stations during an ad
> > block.
> >
>
> They usually come attached from the content provider.
>
 
Pretty much the only time a station has to deal with barter ads is when they preempt the programming.

For example, when a Jones Radio Network 24-hour Oldies format affiliate runs high school football on Friday nights, they still have to honor their barter agreement with Jones. They'll plug in the national spots between the locals on the football broadcast.
 
thebroker,

Thank you very much for the helpful and informative reply! I really appreciate it!




> Pretty much the only time a station has to deal with barter
> ads is when they preempt the programming.
>
> For example, when a Jones Radio Network 24-hour Oldies
> format affiliate runs high school football on Friday nights,
> they still have to honor their barter agreement with Jones.
> They'll plug in the national spots between the locals on the
> football broadcast.
>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom