This board, like others, is a reflection of everything having trickled up the past decade, not down.
Just some observations here from an ex-radio employee, music director, PD, newsman and jock ....
With all the processing and studio glitz and digital vitamin-drinks put into music mixdowns in recent times, it's difficult sometimes to distinguish voices. So when I consider that the three most attention-getting songs I've heard while on various jobs the past few months were by someone as average as Lady Gaga, I have to think that the music industry bears a lot of blame in the radio malaise. Nothing meant negative here toward her ; just against the sameness of music. It's not thrilling anyone ; it's not saying anything.
Since Niching became a growth industry, at least for middlemen like regional PDs and consultants, there hasn't been any real social trend. Other people will know better which -- music or radio -- is the cause and which is the effect.
Perhaps if this talk about re-instating the armed forces draft picks up momentum, we'll get a form of newer music from youth. Or maybe those 700-head marches on Wall Street and other places will spark some form of grass-roots unison and spawn an awareness, if not an outright genre of music (incidental or not). Rebellious, generation-defining music used to be this country's most gracious export.
Mostly, I don't like the idea that some new, streamlined, 'visionary', disinfected and homogenized format (like the Merlin company's WEMP and proposed clones) is debuting in the biggest markets without 'the farm system' having given it a run-through first. From the roof of my house I can see about thirty new windmills in the hills. Word has it that this region gets bypassed ; that the generated power goes to Philadelphia. There are at least three nuclear plants located along eastern Pennsylvania rivers, nice and relatively safe from those big markets. It is as though management society in general, and radio management society in particular here, are saying that places like Allentown and Scranton and Sunbury no longer are considered productive or important. All of a sudden, amid this almost insidious evaporation of music from FM dial, there is no more need for a farm system.
Yeah. Explain that contrived reality to students at a school next to some smokestack in Liverpool. Teach that to young students in a tree-less slum like Hoboken. Have your big company (which symbiotically helps subsidize a trucker school via flash hirings) insist on inoculating students from Tupelo with that dead-end wall upon orientation.
Radio and its music (plus those voices originally from the farm), full of enthusiasm and ideas wholesome mischief, used to help guide youth and its ambitions. It did so for decades. Today radio is guiding no one under age 30. Music radio (and its cranky music relatives, heirs from the musical efforts of authentically creative people) has been giving the over-40 population the finger for too a long while. Now both industries have to answer to the younger end as well -- the one it has treated for thirty years as though males and females were issued separate currency.
If and when, it will be fun to watch the social skirmishes when they trickle down to the forums of smaller regions. Considering the past several years, the fallout will have been the first thing ever to've trickled down to coal , farm and medium markets.
Cheers!
Living here near Allentown