From Broadcasting and Cable:
Viewers in Chicago, Milwaukee and several other markets will have some fresh entertainment options this weekend, as the digital channel This TV launches Nov. 1.
Two and a half years in the making, This TV is a joint venture between MGM and Weigel Broadcasting that taps MGM's 4,000-plus film library to program a 24/7, ad-supported digital network....
...While some might wonder about the wisdom of launching a channel amidst a chilly economic climate, others believe the timing might just be ideal...
...This TV launches on Weigel's WCIU Chicago and WDJT Milwaukee, among others, this Saturday, though some of MGM's 115-odd horror films may pop up a day early in a Halloween soft launch....
...Station partners will have the option to “time shift” the schedule, the This execs say, to slot in local programming like news...
...Weigel has had success with quirky niche channels airing aging programming, such as its independent “The U,” “Me-TV” and “Me-Too” channels in Chicago...
Full story at:
http://tinyurl.com/thistv
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I put this in National rather than Chicago as "THIS TV" will eventually be nationwide. Well that is the goal anyway.
Any thoughts?
Viewers in Chicago, Milwaukee and several other markets will have some fresh entertainment options this weekend, as the digital channel This TV launches Nov. 1.
Two and a half years in the making, This TV is a joint venture between MGM and Weigel Broadcasting that taps MGM's 4,000-plus film library to program a 24/7, ad-supported digital network....
...While some might wonder about the wisdom of launching a channel amidst a chilly economic climate, others believe the timing might just be ideal...
...This TV launches on Weigel's WCIU Chicago and WDJT Milwaukee, among others, this Saturday, though some of MGM's 115-odd horror films may pop up a day early in a Halloween soft launch....
...Station partners will have the option to “time shift” the schedule, the This execs say, to slot in local programming like news...
...Weigel has had success with quirky niche channels airing aging programming, such as its independent “The U,” “Me-TV” and “Me-Too” channels in Chicago...
Full story at:
http://tinyurl.com/thistv
--------------->
I put this in National rather than Chicago as "THIS TV" will eventually be nationwide. Well that is the goal anyway.
Any thoughts?