Interestingly, there was a story on the wire that Plattsburgh/Burlington Fox affiliate WFFF (channel 44) debuted a 10pm newscast on Monday night.
Ironically, competitor WCAX's website carried the story, since it must be set to automatically regurgitate anything off the NY and VT state wires. It's pretty funny, with the big headline, "Fox44 television news debuts in Colchester" across the top of the page, and in the web browser title bar.
http://www.wcax.com/Global/story.asp?S=7444538&nav=menu183_2
Neither the article nor WFFF's website mention any talent. However, I'd be surprised if Thom Hallock appeared there. I would assume WPTZ would have had him under a non-compete contract. It's also a pretty big gamble to leave a decent NBC station for a Fox startup. Then again, if the contract allowed it, and if WFFF offered enough money... anything's possible!
Do we have anyone on the board from that neck of the woods who can provide a review of the show? Even though it's a two-state market, the station is located in Colchester, VT... so there were a few posts on the New England TV board, but they were mostly speculative pre-show posts. A few people looking forward to the debut, but nobody bothered to come back online and leave their reviews. I guess the internet, like everything else in Vermont, closes at 10pm.
WFFF is owned by Smith Media LLC, the same private equity group that owns Utica's WKTV. And while it was still Smith Broadcasting, they purchased WWTI/Watertown, reviving the news operation there in the late 90s. WWTI was eventually sold to ClearChannel, but Smith still owns WKTV.
I don't believe WFFF has ever had news before, but the AP wire story mentioned they built a new newsroom and a new studio. That leads me to believe Smith is hoping to be successful, but they aren't necessarily holding a gun to everyone's heads. It's not like they've got a one-year contract with some other station to do their 10:00 news for them... where it would be easy to pull the plug if things didn't go so well.
They actually invested the money in building it all from scratch. It would be a waste of money to build all that, with a deadline of just one fiscal year to make it amazingly profitable. And knowing Smith's reputation, they likely offered decent salaries to attract talent who are just as good as their competition -- even though there isn't too much in the way of direct competition at 10pm (not counting WCAX's 10pm show on 3.2, at least not until digital TV becomes "mandatory" in 2009).
I wonder how they're handling covering news on both sides of Lake Champlain. I believe one or both of the other stations have their main studio on one side, and a bureau of some sort on the other side. Does WFFF have a bureau on the NY side of the lake, or are they stuck relying on the local ferry schedule to get crews back and forth? With only a 10pm show though, I suppose there isn't as much urgency as there is with the stations that do news at 5 and 6, as well as 11.
If their 10pm show is even modestly successful, I would expect they'll eventually expand it to a full hour. After all, there's no network programming on Fox after 10pm, so it's not like they HAVE to be off at 10:30. If the news can prove to be more profitable than whatever's currently on at 10:30, it should be pretty easy to expand to a full hour with little or no expansion of the staff. (Read: increase profit without increasing expenses.)
On a side note, my bad for identifying Hallock as a weather person earlier. For some reason, it won't let me go back and edit that. I'm admittedly only "somewhat" familiar with the Plattsburgh market and got my names mixed up for a moment!