• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Thoughts on KLOU and Now

J

JustinT

On KLOU: With K-Hits gone, but with Mason and Remy gone and Christmas Music gone, still pulled off a top finish! A bright light in the shaky iHeartMedia cluster. But these monster shares have to be getting some attention: Hubbard has yet to tweak the playlist at 106.5, and as St. Louis headlines continue to become the nation's headlines... 97.1 remains in the gutter.

On NOW 96.3: A few months ago, someone posted on here something to the extent of "Z107.7 is boring and badly programmed... someone needs to take them on..."... go figure that we'd end up with a rival that manages to be both more boring and more badly programmed. With billboards, promotions, and local air staff, Emmis is clearly (and admirably) committed to this station. But the playlist is horribly stale, and sounds more like Y98 than Z107.7. It's nice to have a local air staff, but at the moment they don't really add anything to the station other than constantly reminding listeners that they are physically in St. Louis. Ratings don't necessarily tell the full story when you're ditching nearly all of your past format's listeners, but the ratings do match the sound... at least to me.

Thoughts?
 
I'll take the credit for that! :)

I've lived in Atlanta and now I'm in St. Louis. In Atlanta, Iheart media has Power 96.1 which sounds a lot like Z100 in New York. So we have Z107 in St. Louis. Z107 is also owned and operated by Iheart media, however, the playlists are very different.

I've always thought Z107 is:
1- Not local enough
2- Little too Hot AC'ish for a CHR station
3- Lacks any sort of EDM/Dance music.

Now both Z100 and Power 961 have a Saturday night EDM show. Also, while both stations will play Sam Smith and Hozier, they tend to play the remix version of those arguably AC'ish songs. Z107 in St. Louis, is much more boring and tends to stay away from remixes and the closest to EDM they get would be the satellite fed Saturday Night show.

So then we have NOW 96.5. They haven't broke in yet. First, they also don't sound CHR with the lack of background music while the DJ is yapping. The sweepers are not all that good either. Their playlist is a cross between 98.1 and 107.7. Basically it's 107 without any hip hop. I was surprised to see the ratings for NOW because I know a lot of people listening to them over Z107 because of the larger playlist. Still, it's not a true CHR station.

NOW has the right idea but they need to up the octane, if you will. Little more pep in the DJ and perhaps a more focus on CHR vs Hot AC. Perhaps a few remix shows. I'm thinking of KISS out of LA which has the Cardio Lunch which is basically Dance/Remix sets through the lunch hour.

Oh and KLOU should include more 60s. Restricting to 70s and 80s is a bit too redundant. I guess The ARCH could go after the older music more aggressively but I think what they are doing is working.

Not sure what the hell iheart is waiting on with WILD. OMG what a disaster. Pull the plug and go straight active rock (not mainstream like Louie) and go after the point.
 
Last edited:
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom