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Thoughts on She

Mike Sheridan said:
I used to listen to the radio to find out what was going on. You don't get that if the show is voice tracked. If they don't care enough to have a DJ show up than why should I show up to listen? Much of radio today is like listening to someone else's iPod (with commercials).

A 3 minute spot break is fine but some go on for 6-7 minutes. That's way too much!
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I TOTALLY agree. Maybe because I'm a radio nerd...but I WANT to hear a live voice of a local DJ who understands the town I live in and knows about the music being played. Someone who can actually talk without "3 x 5 cards" with only slogans and has something interesting to say. I guess that's what the research says the demo does not want. So if they want to sound like an ipod - fine - I'll play my own iPod and not have to hear the commercials. And they can keep those "attitude" or branding liners - maybe every 60 minutes is ok - but on some stations it's just some nameless golden voice guy across the country modulating his voice every 15 minutes..Ugh.
 
I agree and both disagree

If the voice tracking is done right then it's not an issue. I know a company that voice tracks your whole station but the DJ's voice track it literally hours before they're on the air. And if something changes, they get in an edit it that minute.

If you do it like that, no worries. If you just voice track a week in advance and never change it, then yeah that's dull.

And the cue card DJ has got to go....what is the matter with owners these days? DJs are DJs for a reason...let them make the listener happy so they'll spend money at the business who advertise with you so you can make MORE money...don't sell them short and expect listeners to keep the commercials on when it's "wow another cash cow coming your way and more music next with weather!"....................really?

And 6-7 commercial stop sets are pathetic......you're setting up for having almost all listeners flip stations...no one wants that many commercials!

Mike Sheridan said:
I used to listen to the radio to find out what was going on. You don't get that if the show is voice tracked. If they don't care enough to have a DJ show up than why should I show up to listen? Much of radio today is like listening to someone else's iPod (with commercials).

A 3 minute spot break is fine but some go on for 6-7 minutes. That's way too much!
Click to expand...
 
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