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Thoughts On The New 102

C

CleveFan

Since WDOK has made a huge overhaul on their format and line-up, I'm wondering what are some thoughts on the new station.

I personally think it's better now that Delilah is gone and the music seems to be more upbeat as well. I do think they should add more variety and cut back on some of the songs.

I do miss Nancy and Terry as of Friday, but glad Trapper, Jim and Desiray are still there, and I think Jen will do a great job on mornings.

The music has been surprising so far too. I heard Boston's "More Than A Feeling" earlier this afternoon. It had a "Lake" feel to it with that song playing. WDOK has really come a long way from "Soft Favorites."
 
As I had said before in another post, 102 is basically now an "80s, 90s, and now" Mainstream AC with some "soft" leanings, while Q 104 is a "2K and today" Hot AC/Adult Top 40 outlet.

Look at it this way...on a 1-10 AC scale with "The Wave" being 1 (Smooth/Soft) and Q being 10 (Hot with some Top 40), WDOK is a 4 (maybe 5).
 
Sort of sound like WSNY here in Columbus. They have a sister Hot AC that sound more modern hits than Adult top 40 and 70's-90's classic hits channel here.
 
To my ears...sounds alot like the Old 102. Not enough of a difference to be making big noise about. More of a marketing change, than an actual format change. "Meet the new boss...same as the old boss."
 
I agree. I don't think there is a major huge difference. But, I do see that the music has indeed been spiced up alittle...You can tell it more when you actually look at a playlist. The past favorites have seen some new adds, and there are quite a few more recurrents from the past couple years. I even saw Taio Cruz's "Dynamite" on their playlist...I'm pretty sure that wasn't part of the old WDOK sound.

Overall, though, my thoughts...I like the station. I hate to see that Nancy's contract wasn't renewed. As far as Delilah, I'm indifferent. Some people (tons of women) love her. I can even enjoy the program...the music is pretty good. But, it isn't live and local. Perhaps the regular ear doesn't care where entertainment is coming from, but most radio people understand the true appreciation of live and local programming.

My thoughts on New102 are still forming...as we are still waiting on the rest of the lineup...but right now I feel like the station is heading in a good direction overall.
 
With the exception of a few songs here and there it seems like pretty much the same songs they have played before. Last night during their 'You be the music boss' segment (Did they get that idea from The Lake?), I did hear Second Chance by: Shinedown. With WDOK no longer carrying Delilah will Cleveland no longer have a Delilah affiliate?
 
Buckeyes2001 said:
With WDOK no longer carrying Delilah will Cleveland no longer have a Delilah affiliate?
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Well, the Wave isn't picking her up, and that's the only station her show would semi-fit in at.

So unless DOK has a change of heart (meaning the "sappy love song" crowd raises enough of a stink), Delilah is persona non grata in C-Town.
 
HHH said:
Seems to me this is mostly marketing spin to cover a directive to slash expenses (again).
Click to expand...

Makes two of us.

If most of the talent from Q moves to WDO... er, "New (Fresh?) 102," what happens to Q then? Blow that one up for a jockless format - or go with a pure CHR format to combat WAKS?

Either way, it will save money for CBS.
 
I'm not in Cleveland, but am familiar with the AC format and have a pretty good idea of what a lot of them sound like. WDOK is still what I'd call traditional AC. Still pretty safe. Compare it even to stations like WGRR in Cincinnati or WSNY in Columbus, both of which play more "new" music.

They're playing 6 "current" songs for the AC format. Not that 'new.'
 
WDOK sounds alot like WLIF in Baltimore. It seems CBS is migrating many of its AC stations into a more Adult Top 40/80s and 90s sound. I've heard Taio Cruz, Lady Gaga, One Republic on both WDOK and WLIF.
 
We have this station on at work and if you don't mind hearing the same Lady Gaga (Pokerface, Bad Romance), Katy Perry (California Gurls, Firework, Teenage Dream, Hold n Cold) Adele (Someone Like You, Fire to the Rain), Pink, Rhianna and her techno-sounding 'We Found Love', Train's 'Hey Soul Sister' along with the aforementioned Taio Cruz and Bruno Mars (Grenade, Just the Way You Are) songs day in and day out between 8am and 4pm, with some of them repeated along with older songs sprinkled in like Billy Joel (Still Rock N Roll to Me, My Life, She's Got a Way), Journey (Open Arms, Faithfully) Kool and the Gang's 'Celebration' Shannon's 'Let the Music Play' Bangles 'Manic Monday' and a few others, then you'll like this station. I even heard Manfred Mann's Blinded by the Light, which seems out of place for 102. Personally, I would like to hear different songs rather than the same ones being repeated every day.

I see WLIF 101.9 in Baltimore is also owned by CBS and they probably have the same CBS playlist WDOK has.

I wish they would do what WVNO 106.1 does in Mansfield - No repeat workday.
 
Interesting for a station with the name NEW, how much old music they play. There's alot of new pop music (Flo + the Machine, Mumford and Sons, Gotye, etc) that is female friendly, has no other home on the commercial radio dial, and would sound good in DOK's music mix. Right now DOK sounds like the bastard stepchild of Q104 and the Lake, not really CHR, not really Hot AC, not really classic hits, but trying to get audience from each.
 
You said Flo + the Machine, Mumford and Sons, Gotye don't get commercial airplay. I know at at least 4 commercial stations in NEO playing these artists.
 
kkennedy said:
You said Flo + the Machine, Mumford and Sons, Gotye don't get commercial airplay. I know at at least 4 commercial stations in NEO playing these artists.
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Is WKDD one of the four playing those artists? Sorry if that sounds dumb.

I really love Goyte's "Somebody That I Used To Know," and would love to hear it on the commercial side of NEO radio. I know WJCU plays it on weekdays.
 
Looking at mediabase:
WQAL, WAKS, WKDD, WDJQ, WHBC, spinning Gotye now
WQAL, WKDD, WHBC have all spun Flo.

Mumford....different story.
 
Interesting though that a lot of those stations are playing a re-mixed version of that Gotye tune....which has been #1 on WBWC's top 5 list for a long time. The rest of that Gotye album is very good too btw. Didn't Q104 play Mumford and Sons?
 
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