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Thoughts on Your time with Kim - Star 1025

A

azenergyfan

Guest
Anyone have any thoughts on Your time with Kim which started this week on Star. Is this competition for Delilah?
 
The other team's playbook????

Happened to be strolling in the halls @ Entercomm when i heard about this. Did see John Anthony also from a distance, and perhaps by coincidence he must have found out the news that essentially he's now board-op'ing versus playing Todays Best Variety.

Show sure looks like a younger Deliliah,(28, according to her MySpace) . Supposingly the selling point is interactivity, where listeners decide the program.
Plus JYE has always had more of a female on-air presence than Star, and this levels the playing field. Clearly, it's some competition, but i think different competition, presuming the younger end of JYE's demo, thats maybe drifted to HTT cause they think Delilah only talks about broken hearted women and bringin the troops home.

May have some legs to it... we shall see....
 
Another One Bites the Dust

Great, more syndication in Buffalo radio. Now Delilah, John Tesh, and Kim Iverson can duke it out by remote control nightly.

Whoopeee...
 
azenergyfan said:
Anyone have any thoughts on Your time with Kim which started this week on Star. Is this competition for Delilah?

ALL ACCESS says it launched nationally last night and is produced in-house by Entercom. Looks like they might try it in other formats too. Country is next!
 
GREAT!

At a time when this biz needs to be especially focused on serving the LOCAL audience, more homogenization!

I can't figure out why people are increasingly searching for other audio sources?

Boating starting to sink? Drill another hole in the bottom!
 
Got wind of this late last night while scanning the band driving home from work. Horrible show... for guys. It's not something I'd listen to at length, but I did last night just to hear the lady's act. I checked the board this morning and already there's a thread. You boys (and ladies) are quick! The Kim show sounds like a younger version of Delilah, so WJYE and Star are battling for the top spot among problem-plagued ladies at night. Mrrrowwww. Cat fight! Meanwhile, John Tesch is on the Mix doing his Hints From Heloise routine. Could be the odd-man out or the guy who women go to after tiring of hearing all their sisters' problems. Three AC stations, not one local at night. Are there NO local jocks who are better at entertaining Women 25-54 than the automated pap that's out there? Some stations wonder why they can't get any traction in morning drive! It's because their night shows have nothing to draw and retain listeners and hold the setting on the radio for their morning shows. I'll concur with Steven21; radio keeps whining about shrinking shares, but continues to program on the cheap.

Gotta paint now.
 
I too stumbled upon the new "Kim" show, and I can tell your from my perspective, programming for women in this market is awful. I don't care for Kim, Delilah gives me hives and the "odd man out" John Tesh, is about the only show I find interesting. I don't think the "girlfriend" thing is always the best bet. The Tesh show at least gives you some usable material and some daily insight.

I wish there was something local on in the evenings. I'd love to hear a team like SHredd and Reagan ripping it up with some good tunes. I know there is a wealth of talent in this area.....why are they not being utilized???

As for the current programmers.....stop insulting our intelligence!!!!
 
Sin-dication

I'm afraid, that in the short term, syndication has a couple of things going for it.

1) It's cheaper than a talented live body.

2) It's already half sold, so sales people don't have to work as hard selling what many of them consider to be a "throwaway" daypart.

Ultimately, however, syndication is like the boll weevil that destroys the cotton from the inside. In this case, syndicated programming encourages listeners to enjoy generic entertainment that has no real live or local connection. That's like a subtle advertisement for satellite, or on-line listening.

It is my understanding that Tesh at least features locally scheduled music, and is far more music-intensive than either Delilah or Kim. To my ears, Tesh was the lesser of two weevils. Now, I guess he's the least of three weevils.
 
Blows away however many men they were drawing at Star, without doing anything in terms of pulling any of the women who are listening to Delilah or Tesh.

Bad strategic move for Star.

Good news for Slick Tom, 97 Rock and Citadel, who'll lose nothing, while pulling in some extra 25-54 men now.

Another chapter in that ever-expanding book, "When Radio Managers Make Moves That Help Only Their Competitors."
 
Agreed with Bob1370 ; Now, some male listeners that REALLY have no reason to keep switching to Star to get some guilty pleasure 80s should 97 Rock be playing more Neil Young!

AM/FM, good call w/local duo at night. Unfortunatley, two people need to get paid two salaries....even if Burger King pays more!
 
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