The recent format flip in NYC from Country to Hip-hop gold has garnered lots of comments and not just related to the NYC market.
Today, Sean Ross published (as usual and normal) a very thoughtful piece on how this is a smart move today.
On the format's long term value, he says
"New York has always been an obvious candidate for Throwback Hip-Hop and R&B. When the hype around the format’s mid-‘10s building boom quieted, so did the prospects for a local outlet. But Classic Hip-Hop remains a steady presence, as evidenced by this look at the state of the format from June. It’s hard to imagine WNSH not maintaining a WBQT (Hot 96.9) Boston level of sustainability, even if the initial excitement peaks."
I personally recommend Radio Insight to anyone in radio or deeply interested. Read it, and then come over hear to discuss (it's worth the small cost!)
Today, Sean Ross published (as usual and normal) a very thoughtful piece on how this is a smart move today.
On the format's long term value, he says
"New York has always been an obvious candidate for Throwback Hip-Hop and R&B. When the hype around the format’s mid-‘10s building boom quieted, so did the prospects for a local outlet. But Classic Hip-Hop remains a steady presence, as evidenced by this look at the state of the format from June. It’s hard to imagine WNSH not maintaining a WBQT (Hot 96.9) Boston level of sustainability, even if the initial excitement peaks."
I personally recommend Radio Insight to anyone in radio or deeply interested. Read it, and then come over hear to discuss (it's worth the small cost!)