I was just tuning up and down the dial this morning and at about 11:30 TIC-FM was playing Sir Mix-A-Lot - Baby's Got Back. I can't believe my ears, is this 93.7's influence on the former "No Rap" allowed station? Hey, I know why not revert back to top 40 and have a war against Kiss like what CBS is doing in Boston (don't call us "Beantown") right now! Radio needs to get livened up in this area, and Kiss has been so blah for years now (so has pretty much the rest of radio in the area). This cookie cutter radio stuff is just sick.
If TIC-FM (and others) are starting to open up to other things (and I don't just mean a little rap here and there), then I applaud it, it just seems as though programmers in general just don't try anymore. I'm not pointing the finger at TIC, there's just sooooo much laziness in radio these days. I just think a little hard work pays off and if I heard something more than just the same old top 40 playlist with heavy rotation at 20 minutes to 90 minutes frequency, I'd listen to more music radio these days.
I mean think about this: I used to be a rap DJ in the late 80's, and now I listen to NPR more than anything else (except my own programming I do at work, but that's another story). How did music radio lose me? Increased frequency in heavy rotation. Nothing should ever have gone below 90 minute intervals in rotation, ever. I personally think it should be stretched to 3 hours, but let's not cause anyone out there to have a cardiac or transient ischemic attack here. Yes, people like to hear the newest and the latest and often, but there's more than 10 songs in the Top 40 or hot 100 and it just seems like a long time since top 40 radio played the entire top 40 (hence the "CHR" moniker now). When I have to play taxi on the weekends, I keep telling my passenger CHANGE IT as I have heard mostly everything I hear on it more than a dozen times in the week, even though I've only spent about 6 hours maximum listening to radio (a VERY conservative estimate).
I realize the so-called war in Boston isn't really going to be very heated as how can you pull listeners away from another station if you don't provide programming compelling enough for them to want to listen to? I mean, based on the above observations, which seem to be failing for radio and are a major part of the reason for the migration to iPods and internet radio, there's no war, just added competition until the next crap idea is shlepped along.
If TIC-FM (and others) are starting to open up to other things (and I don't just mean a little rap here and there), then I applaud it, it just seems as though programmers in general just don't try anymore. I'm not pointing the finger at TIC, there's just sooooo much laziness in radio these days. I just think a little hard work pays off and if I heard something more than just the same old top 40 playlist with heavy rotation at 20 minutes to 90 minutes frequency, I'd listen to more music radio these days.
I mean think about this: I used to be a rap DJ in the late 80's, and now I listen to NPR more than anything else (except my own programming I do at work, but that's another story). How did music radio lose me? Increased frequency in heavy rotation. Nothing should ever have gone below 90 minute intervals in rotation, ever. I personally think it should be stretched to 3 hours, but let's not cause anyone out there to have a cardiac or transient ischemic attack here. Yes, people like to hear the newest and the latest and often, but there's more than 10 songs in the Top 40 or hot 100 and it just seems like a long time since top 40 radio played the entire top 40 (hence the "CHR" moniker now). When I have to play taxi on the weekends, I keep telling my passenger CHANGE IT as I have heard mostly everything I hear on it more than a dozen times in the week, even though I've only spent about 6 hours maximum listening to radio (a VERY conservative estimate).
I realize the so-called war in Boston isn't really going to be very heated as how can you pull listeners away from another station if you don't provide programming compelling enough for them to want to listen to? I mean, based on the above observations, which seem to be failing for radio and are a major part of the reason for the migration to iPods and internet radio, there's no war, just added competition until the next crap idea is shlepped along.
