This sounds liek one of the few times where a technical change could make a difference in radio. So many times, people wanna improve radio through technological means.. and it usually falls flat on its face.
You can't shove a turd through to the studio and have it come out looking like a diamond simply because that AM is running AM Stereo.
Radio has to be improved, mostly through lower costs, maybe slightly less regulatory hoops and programming.
And on that programming note. sometimes the market just...cant..support it. If we'd had computers, podcasting, spotify and streaming come along 10 years later than it did, we'd be in the same spot we are now.. just 10 years later
Where we are today cant be drilled down to 1 specific reason. If the telecom act of 96 hadnt happened... we'd be better off for maybe a bit longer. And my above sentence... if that happened later.. again, we'd gain a few extra years.
You cant create heritage today.. if a stations got it, keep it, build on it with modern day means. Dont let it go or lose it, you can't get that trust back.
Reach your audience where they are, wether its FM, AM, streaming or social media. It's not any less radio, it's just a different transmission method.
I was involved in the planning of a cluster of stations in PA that had been sold and I'd have been going to work for the new owner about 6 - 7 years ago. Was going to convert the FM Country to Hot AC and i told the prospective new owner, "Weve got to get an app and streaming going for that station... as long as it pays for itself, we need to do it.. our competition in a near by market that has overlap with ours isnt doing it. Our listeners will find someone who is if we dont and they wont come back to us"
Well, the sale didnt close.. a new owner bought it a few years later and they dumped talk on the AM and are more or less doing what i had planned to do on that AM with a translator instead of the FM.
Sorry, squirrel moment and i get passionate about radio.