Of the top 10 in the 12+ numbers, only 'DVE, WAMO and KDKA gained. Froggy still a full share+ behind Y108 when you combine all 4 stations. 'LTJ beginning to gain back some audience. Too soon to gauge the effect of BOB.....and everyone else pretty much stagnant.
-
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Time for some Phase1 Arb analysis
- Thread starter captainrexk
- Start date
One thing I noticed
The success of 104.7- and how the loss of Rush Limbaugh has obviously cost KDKA their stranglehold on No. 1 in town.
In Fall of 2004 there is a presidential election going on- Rush didn't flip to 104.7 until a week after the election.
The results seem to be obvious- overall- 104.7 up 0.5- KDKA down 0.6.
If they could pull in a local show with a hip, fresh face- perhaps from 10-12 in the morning in place of Glenn Beck- 104.7 could be even more of a player.
The success of 104.7- and how the loss of Rush Limbaugh has obviously cost KDKA their stranglehold on No. 1 in town.
In Fall of 2004 there is a presidential election going on- Rush didn't flip to 104.7 until a week after the election.
The results seem to be obvious- overall- 104.7 up 0.5- KDKA down 0.6.
If they could pull in a local show with a hip, fresh face- perhaps from 10-12 in the morning in place of Glenn Beck- 104.7 could be even more of a player.
And another thing-
With the demise of WRRK- there is now only one classic rock outlet (93.7 is something of a hybrid between classic and modern rock)- and it lept to No. 1.
Yes, I realize there's the Steelers- but with Myron Cope gone why would anyone turn down the sound on their TV and listen to the radio broadcast?
While I'm sure the Steelers have a boosting impact, wouldn't the fact the classic rock fans don't have anywhere else to turn for their tastes to be catered to be a bigger impact?
You are talking about a few hours a week against a full-time schedule here!
With the demise of WRRK- there is now only one classic rock outlet (93.7 is something of a hybrid between classic and modern rock)- and it lept to No. 1.
Yes, I realize there's the Steelers- but with Myron Cope gone why would anyone turn down the sound on their TV and listen to the radio broadcast?
While I'm sure the Steelers have a boosting impact, wouldn't the fact the classic rock fans don't have anywhere else to turn for their tastes to be catered to be a bigger impact?
You are talking about a few hours a week against a full-time schedule here!
K
KeyTimes
Guest
Re: And another thing-
> With the demise of WRRK- there is now only one classic rock
> outlet (93.7 is something of a hybrid between classic and
> modern rock)- and it lept to No. 1.
>
> Yes, I realize there's the Steelers- but with Myron Cope
> gone why would anyone turn down the sound on their TV and
> listen to the radio broadcast?
>
> While I'm sure the Steelers have a boosting impact, wouldn't
> the fact the classic rock fans don't have anywhere else to
> turn for their tastes to be catered to be a bigger impact?
>
> You are talking about a few hours a week against a full-time
> schedule here!
>
You also are talking about a few hours that occur on Mondays more often this season because Pittsburgh has (had?) a real contender again. (Pray for Ben's knee to heal!) If memory serves me correctly, the ratings are Monday-Saturday 6 a.m.-midnight.
But let me make a few points, too ...
(1) Correct, WDVE has no rival when it comes to the rock. WRKZ probably gets dragged down by that infomercial it runs each morning in drivetime for Sirius Satellite Radio. (Oh, I'm sorry, I meant the Howard Stern show.)
(2) KDKA's calling itself "The Voice Of Pittsburgh" is both a throwback to its glory days when it could get top ratings running a test pattern, and a subtle-as-a-sledgehammer message to the Cleveland newsroom and national talk show schedule of "FM News Talk 104.7."
(3) However, WPGB is running more and more of the upper-demographic ads KQV-AM 1410 runs in abundance. (Further proof that ratings per se can mean nothing.)
(4) To the folks discussing how WLTJ will drag down WWSW's all-Christmas ratings, I doubt it. WLTJ comes from the same folks who bring you the nationally-syndicated version of BOB FM on the former "rock without rules" Channel 97. WWSW actually runs a nice mix of what really is Christmas music with the drivel that drives listeners nuts between now and Dec. 24.
But what do I know?
> With the demise of WRRK- there is now only one classic rock
> outlet (93.7 is something of a hybrid between classic and
> modern rock)- and it lept to No. 1.
>
> Yes, I realize there's the Steelers- but with Myron Cope
> gone why would anyone turn down the sound on their TV and
> listen to the radio broadcast?
>
> While I'm sure the Steelers have a boosting impact, wouldn't
> the fact the classic rock fans don't have anywhere else to
> turn for their tastes to be catered to be a bigger impact?
>
> You are talking about a few hours a week against a full-time
> schedule here!
>
You also are talking about a few hours that occur on Mondays more often this season because Pittsburgh has (had?) a real contender again. (Pray for Ben's knee to heal!) If memory serves me correctly, the ratings are Monday-Saturday 6 a.m.-midnight.
But let me make a few points, too ...
(1) Correct, WDVE has no rival when it comes to the rock. WRKZ probably gets dragged down by that infomercial it runs each morning in drivetime for Sirius Satellite Radio. (Oh, I'm sorry, I meant the Howard Stern show.)
(2) KDKA's calling itself "The Voice Of Pittsburgh" is both a throwback to its glory days when it could get top ratings running a test pattern, and a subtle-as-a-sledgehammer message to the Cleveland newsroom and national talk show schedule of "FM News Talk 104.7."
(3) However, WPGB is running more and more of the upper-demographic ads KQV-AM 1410 runs in abundance. (Further proof that ratings per se can mean nothing.)
(4) To the folks discussing how WLTJ will drag down WWSW's all-Christmas ratings, I doubt it. WLTJ comes from the same folks who bring you the nationally-syndicated version of BOB FM on the former "rock without rules" Channel 97. WWSW actually runs a nice mix of what really is Christmas music with the drivel that drives listeners nuts between now and Dec. 24.
But what do I know?
J
JohnnyMorganWXJX
Guest
Re: And another thing-
> You also are talking about a few hours that occur on Mondays
> more often this season because Pittsburgh has (had?) a real
> contender again. (Pray for Ben's knee to heal!) If memory
> serves me correctly, the ratings are Monday-Saturday 6
> a.m.-midnight.
>
> But let me make a few points, too ...
>
> (1) Correct, WDVE has no rival when it comes to the rock.
> WRKZ probably gets dragged down by that infomercial it runs
> each morning in drivetime for Sirius Satellite Radio. (Oh,
> I'm sorry, I meant the Howard Stern show.)
Not only that, but remember, this is Phase 1 Arbitrends--and in the past we've had DVE leap to first ahead of KDKA, and when the full book comes out, there's 1020 on top.
Secondly, the DVE numbers are for all intents and purposes without any disgruntled ex-96.9 fans included. Might they up DVE's numbers? We'll see.
> (4) To the folks discussing how WLTJ will drag down WWSW's
> all-Christmas ratings, I doubt it. WLTJ comes from the same
> folks who bring you the nationally-syndicated version of BOB
> FM on the former "rock without rules" Channel 97. WWSW
> actually runs a nice mix of what really is Christmas music
> with the drivel that drives listeners nuts between now and
> Dec. 24.
Bob-FM 96.9 is locally-done. It is automated, yes, but is programmed locally. The Jack-FM in Wheeling is nationally-syndicated--right off the ABC bird. The only thing national about Bob-FM is its trademark name, which it licenses from a natioanl organization (not sure who right now).
> You also are talking about a few hours that occur on Mondays
> more often this season because Pittsburgh has (had?) a real
> contender again. (Pray for Ben's knee to heal!) If memory
> serves me correctly, the ratings are Monday-Saturday 6
> a.m.-midnight.
>
> But let me make a few points, too ...
>
> (1) Correct, WDVE has no rival when it comes to the rock.
> WRKZ probably gets dragged down by that infomercial it runs
> each morning in drivetime for Sirius Satellite Radio. (Oh,
> I'm sorry, I meant the Howard Stern show.)
Not only that, but remember, this is Phase 1 Arbitrends--and in the past we've had DVE leap to first ahead of KDKA, and when the full book comes out, there's 1020 on top.
Secondly, the DVE numbers are for all intents and purposes without any disgruntled ex-96.9 fans included. Might they up DVE's numbers? We'll see.
> (4) To the folks discussing how WLTJ will drag down WWSW's
> all-Christmas ratings, I doubt it. WLTJ comes from the same
> folks who bring you the nationally-syndicated version of BOB
> FM on the former "rock without rules" Channel 97. WWSW
> actually runs a nice mix of what really is Christmas music
> with the drivel that drives listeners nuts between now and
> Dec. 24.
Bob-FM 96.9 is locally-done. It is automated, yes, but is programmed locally. The Jack-FM in Wheeling is nationally-syndicated--right off the ABC bird. The only thing national about Bob-FM is its trademark name, which it licenses from a natioanl organization (not sure who right now).
K
KeyTimes
Guest
Re: And another thing-
> Bob-FM 96.9 is locally-done. It is automated, yes, but is
> programmed locally. The Jack-FM in Wheeling is
> nationally-syndicated--right off the ABC bird. The only
> thing national about Bob-FM is its trademark name, which it
> licenses from a natioanl organization (not sure who right
> now).
>
Mea culpa.
> Bob-FM 96.9 is locally-done. It is automated, yes, but is
> programmed locally. The Jack-FM in Wheeling is
> nationally-syndicated--right off the ABC bird. The only
> thing national about Bob-FM is its trademark name, which it
> licenses from a natioanl organization (not sure who right
> now).
>
Mea culpa.
R
Radio_Realist
Guest
Re: And another thing-
> (3) However, WPGB is running more and more of the
> upper-demographic ads KQV-AM 1410 runs in abundance.
> (Further proof that ratings per se can mean nothing.)
Where have I read that before?
> (4) To the folks discussing how WLTJ will drag down WWSW's
> all-Christmas ratings, I doubt it. WLTJ comes from the same
> folks who bring you the nationally-syndicated version of BOB
> FM on the former "rock without rules" Channel 97. WWSW
> actually runs a nice mix of what really is Christmas music
> with the drivel that drives listeners nuts between now and
> Dec. 24.
You're the first person to go on record as noticing that not every song in the "Christmas Songs" category is a good one, or one that people want to hear often. Christmas songs are the same as all other songs. There are popular Christmas songs people enjoy hearing, and crappy Christmas songs that make people hit the station selector button.
When I start listening to Christmas music on the radio (when it starts getting close to Christmas), I'll have to pick a station to listen to that has the really good Christmas songs.
> (3) However, WPGB is running more and more of the
> upper-demographic ads KQV-AM 1410 runs in abundance.
> (Further proof that ratings per se can mean nothing.)
Where have I read that before?
> (4) To the folks discussing how WLTJ will drag down WWSW's
> all-Christmas ratings, I doubt it. WLTJ comes from the same
> folks who bring you the nationally-syndicated version of BOB
> FM on the former "rock without rules" Channel 97. WWSW
> actually runs a nice mix of what really is Christmas music
> with the drivel that drives listeners nuts between now and
> Dec. 24.
You're the first person to go on record as noticing that not every song in the "Christmas Songs" category is a good one, or one that people want to hear often. Christmas songs are the same as all other songs. There are popular Christmas songs people enjoy hearing, and crappy Christmas songs that make people hit the station selector button.
When I start listening to Christmas music on the radio (when it starts getting close to Christmas), I'll have to pick a station to listen to that has the really good Christmas songs.
R
Radio_Realist
Guest
Re: One thing I noticed
One thing that I have noticed is that there are quite a few advertisers on WPGB that clearly aren't attempting to sell to the "mass audience". I don't care how huge a station's raw numbers might be, that company that sells steel buildings couldn't possibly care how many soccer moms hear their commercials. When your company sells commercial buildings at over $100,000 a unit, you're looking for a very specific listener, not the great masses.
Not that masses of listeners aren't a good thing. But being able to deliver a very specific category of customer to an advertiser, even if there aren't very many individuals in that category, can be a very profitable course to follow.
> The success of 104.7- and how the loss of Rush Limbaugh has
> obviously cost KDKA their stranglehold on No. 1 in town.
>
> In Fall of 2004 there is a presidential election going on-
> Rush didn't flip to 104.7 until a week after the election.
>
> The results seem to be obvious- overall- 104.7 up 0.5- KDKA
> down 0.6.
>
> If they could pull in a local show with a hip, fresh face-
> perhaps from 10-12 in the morning in place of Glenn Beck-
> 104.7 could be even more of a player.
>
One thing that I have noticed is that there are quite a few advertisers on WPGB that clearly aren't attempting to sell to the "mass audience". I don't care how huge a station's raw numbers might be, that company that sells steel buildings couldn't possibly care how many soccer moms hear their commercials. When your company sells commercial buildings at over $100,000 a unit, you're looking for a very specific listener, not the great masses.
Not that masses of listeners aren't a good thing. But being able to deliver a very specific category of customer to an advertiser, even if there aren't very many individuals in that category, can be a very profitable course to follow.
> The success of 104.7- and how the loss of Rush Limbaugh has
> obviously cost KDKA their stranglehold on No. 1 in town.
>
> In Fall of 2004 there is a presidential election going on-
> Rush didn't flip to 104.7 until a week after the election.
>
> The results seem to be obvious- overall- 104.7 up 0.5- KDKA
> down 0.6.
>
> If they could pull in a local show with a hip, fresh face-
> perhaps from 10-12 in the morning in place of Glenn Beck-
> 104.7 could be even more of a player.
>
Re: One thing I noticed
Yeah, the professionals call that "targeting demographics." Radio 101.
> One thing that I have noticed is that there are quite a few
> advertisers on WPGB that clearly aren't attempting to sell
> to the "mass audience". I don't care how huge a station's
> raw numbers might be, that company that sells steel
> buildings couldn't possibly care how many soccer moms hear
> their commercials. When your company sells commercial
> buildings at over $100,000 a unit, you're looking for a very
> specific listener, not the great masses.
>
> Not that masses of listeners aren't a good thing. But being
> able to deliver a very specific category of customer to an
> advertiser, even if there aren't very many individuals in
> that category, can be a very profitable course to follow.
>
> > The success of 104.7- and how the loss of Rush Limbaugh
> has
> > obviously cost KDKA their stranglehold on No. 1 in town.
> >
> > In Fall of 2004 there is a presidential election going on-
>
> > Rush didn't flip to 104.7 until a week after the election.
>
> >
> > The results seem to be obvious- overall- 104.7 up 0.5-
> KDKA
> > down 0.6.
> >
> > If they could pull in a local show with a hip, fresh face-
>
> > perhaps from 10-12 in the morning in place of Glenn Beck-
> > 104.7 could be even more of a player.
> >
>
Yeah, the professionals call that "targeting demographics." Radio 101.
> One thing that I have noticed is that there are quite a few
> advertisers on WPGB that clearly aren't attempting to sell
> to the "mass audience". I don't care how huge a station's
> raw numbers might be, that company that sells steel
> buildings couldn't possibly care how many soccer moms hear
> their commercials. When your company sells commercial
> buildings at over $100,000 a unit, you're looking for a very
> specific listener, not the great masses.
>
> Not that masses of listeners aren't a good thing. But being
> able to deliver a very specific category of customer to an
> advertiser, even if there aren't very many individuals in
> that category, can be a very profitable course to follow.
>
> > The success of 104.7- and how the loss of Rush Limbaugh
> has
> > obviously cost KDKA their stranglehold on No. 1 in town.
> >
> > In Fall of 2004 there is a presidential election going on-
>
> > Rush didn't flip to 104.7 until a week after the election.
>
> >
> > The results seem to be obvious- overall- 104.7 up 0.5-
> KDKA
> > down 0.6.
> >
> > If they could pull in a local show with a hip, fresh face-
>
> > perhaps from 10-12 in the morning in place of Glenn Beck-
> > 104.7 could be even more of a player.
> >
>
R
Radio_Realist
Guest
Re: One thing I noticed
> Yeah, the professionals call that "targeting demographics."
> Radio 101.
If that's so basic, then why do so few of the professionals who post in here seem to understand it?
> > One thing that I have noticed is that there are quite a
> few
> > advertisers on WPGB that clearly aren't attempting to sell
>
> > to the "mass audience". I don't care how huge a station's
> > raw numbers might be, that company that sells steel
> > buildings couldn't possibly care how many soccer moms hear
>
> > their commercials. When your company sells commercial
> > buildings at over $100,000 a unit, you're looking for a
> very
> > specific listener, not the great masses.
> >
> > Not that masses of listeners aren't a good thing. But
> being
> > able to deliver a very specific category of customer to an
>
> > advertiser, even if there aren't very many individuals in
> > that category, can be a very profitable course to follow.
>
> >
> > > The success of 104.7- and how the loss of Rush Limbaugh
> > has
> > > obviously cost KDKA their stranglehold on No. 1 in town.
>
> > >
> > > In Fall of 2004 there is a presidential election going
> on-
> >
> > > Rush didn't flip to 104.7 until a week after the
> election.
> >
> > >
> > > The results seem to be obvious- overall- 104.7 up 0.5-
> > KDKA
> > > down 0.6.
> > >
> > > If they could pull in a local show with a hip, fresh
> face-
> >
> > > perhaps from 10-12 in the morning in place of Glenn
> Beck-
> > > 104.7 could be even more of a player.
> > >
> >
>
> Yeah, the professionals call that "targeting demographics."
> Radio 101.
If that's so basic, then why do so few of the professionals who post in here seem to understand it?
> > One thing that I have noticed is that there are quite a
> few
> > advertisers on WPGB that clearly aren't attempting to sell
>
> > to the "mass audience". I don't care how huge a station's
> > raw numbers might be, that company that sells steel
> > buildings couldn't possibly care how many soccer moms hear
>
> > their commercials. When your company sells commercial
> > buildings at over $100,000 a unit, you're looking for a
> very
> > specific listener, not the great masses.
> >
> > Not that masses of listeners aren't a good thing. But
> being
> > able to deliver a very specific category of customer to an
>
> > advertiser, even if there aren't very many individuals in
> > that category, can be a very profitable course to follow.
>
> >
> > > The success of 104.7- and how the loss of Rush Limbaugh
> > has
> > > obviously cost KDKA their stranglehold on No. 1 in town.
>
> > >
> > > In Fall of 2004 there is a presidential election going
> on-
> >
> > > Rush didn't flip to 104.7 until a week after the
> election.
> >
> > >
> > > The results seem to be obvious- overall- 104.7 up 0.5-
> > KDKA
> > > down 0.6.
> > >
> > > If they could pull in a local show with a hip, fresh
> face-
> >
> > > perhaps from 10-12 in the morning in place of Glenn
> Beck-
> > > 104.7 could be even more of a player.
> > >
> >
>
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