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Time to Blow Up WQRT

M

major

Even though I have been a sponsor of Andy Furman and I support Bulldog, I think it is time to blow up WQRT and start over.

I think it is time to give us jazz lovers a station. We have been stewing for almost 11 years now, since the transubstantiation of WNOP. Certainly jazz could draw 0.4 in the ratings ??????? I would sponsor the format.

Except for locals Andy and Bulldog, the rest of the satellite talk tier is Grade B or C at best. In talk, if you don't have Beck, Limbaugh, Hannity, and Savage, there just isn't much talent left. The best satellite talker they have is Laura Ingraham, but really, how good is she?

Please jry, do us a favor. Give us a Christmas present and bring us jazz on January 1!
 
While Im the wrong demo, I always thought a live and local FM standards, jazz, full service with new on top of the hour station would do 'ok in Dayton / Cincinnati; but it would have to be on a big stick, not a dinky class A. Jazz does descent numbers on a Lincoln Financial Media station in San Diego and Jazz also did descent on a LFM station in Denver before they moved The Fan from 950 AM to 104.3 FM; but in Denver Im sure The Fan on FM bills more then smooth jazz did.
 
A Jazz music format especially on AM will not make enough money to support it these days. Smooth Jazz is just about gone on the FM band except in a few cities as it is.
 
Major,

I'm a WNOP alum and as such it pains me to say this: Jazz on terrestrial radio is dead here -- unless you're an insomniac and listen to 'NKU between 2 & 5 AM.

After a brief fling with wbgo.org, I have moved on to live365.com. Try the "Mostly Bop" channel. There's no Leo Underhill or Ray Scott, but the music is there.
 
Jazz on AM? Nope. You need good fidelity for Jazz. Oldies? Not so much.

We had a major technical situation from the end of October to mid November. Harris stopped making the parts so we had to start from scratch.
Given all of that, i was pleased to see the CUME go up from 28K to 33K and the .4. We figure that if the tower system hadn't
crapped out, the numbers would have been a bit higher, especially with all of the billboards that we have on the freeways.

Our advertisers are getting results as well. I know as i talk to them.
The other bit of data that you don't have is the amount of internet listeners. Our provider shares that data with us.
Its pretty healthy.

Nope, its looking pretty good.
 
Jry

1160 has never sounded as good as it does now. It's hard to believe that the previous owner, Salem let the signal deteriorate as much as they did. I agree with you that a music format needs to be on FM. Also ratings do not always equal revenue either.
 
I said it before 1160 is doing well when you consider that its the third talk station in the market.
Its a plus they have added the Bulldog and Andy. I think they have done well building their cume audience and their revenue.

There are some things they could do that would bring added revenue and build their cume. It's not going to it as a jazz station. For those who want another format. I ask what would it be?

JRY is doing a fine job. However, I think there are some addtional local elements that could be added that would bring addtional revenue. and also build cume. I woud be interested in other comments.
 
Not only has faux jazz, er, smooth jazz faded from the traditional FM dial, but the real jazz once heard on public stations down in the educational band has all but disappeared. WVXU dropped it a long time ago. It's gone from WMUB. WGUC's jazz which they once programmed overnight has been relegated to their HD channel. And that's pretty much the story everywhere. Although I was not aware that WNKU is airing jazz in the wee hours of the morn.

Much as I love jazz, sadly, it has faded from relevance on the airwaves. But there is plenty to be had from other mediums like sat radio, Internet stations, and even via your cable TV.

That said, I do miss WNOP. The Jazz Ark was more than jazz, with comedy tracks sprinkled in, great personalities, news, weather, and lots of irreverent and off beat attitude.
 
Jazz? On WQRT? Puh-leez. If you had a strict "no instrumental" policy, then maybe I'd listen. Otherwise, you're just talking about elevator music.

I think we need to give WQRT a couple of more books before we start talking about blowing it up in favor of formats that have NO potential for audience OR profits. Talk stations take time.
 
Wow, friends. Thanks for the support. I always welcome suggestions, such as what Pioneer may want to PM me with.

For the record, i am a fan of Jazz. I have Sirius 66 (watercolors, i think) as one of my buttons on the radio. Then. i tune up or down a notch for others.

Sadly, it takes a pretty big market to support a Jazz format or even Classical, for that matter. This is where i think having a spare HD channel on your FM can be a benefit. Just run all of the niche stuff, there.

As i told a syndicator the other day, WQRT is in format. Again, had it not been for that fancy schmancy Harris switching system malfunction, i think you'd have seen higher numbers. I have NEVER had luck with anything that had the Harris name on it.
Nothing. In Chicago, the Harris phasors were crap. Get too close and you'd get poked. The signal sounded different each day.
Whereas, Kintronics has never let me down.

What do you guys think about the job Cary Pall is doing at WQRT?
 
All brokered is getting harder to do.

What is interesting is that, sometimes you can have a real ratings winner, national or local and it can be a complete flop, advertiser wise.
You can have a large audience of the wrong type of demo. The demo that won't frequent an advertiser.

What has made Christian Radio work for so many years is the engaged listener who believes the endorsement of the station.

The audience isn't big but they support the advertiser that supports their format.

Sometimes that doesn't work out so well in talk radio. Big host, big numbers, no support of the advertiser.
 
Pretty simple. If the endeavor is moral and legal, and if at the end of the year more money has come in than gone out, then you can consider it a success. Of course, the more in, the better. ;)
 
Josh_Cols said:
While Im the wrong demo, I always thought a live and local FM standards, jazz, full service with new on top of the hour station would do 'ok in Dayton / Cincinnati; but it would have to be on a big stick, not a dinky class A. Jazz does descent numbers on a Lincoln Financial Media station in San Diego and Jazz also did descent on a LFM station in Denver before they moved The Fan from 950 AM to 104.3 FM; but in Denver Im sure The Fan on FM bills more then smooth jazz did.
Click to expand...

That's very similar to the remark I made on the Columbus board. From the standpoint of sound, Christmas music in my car on 93.3 and 94.7 in Columbus sounds great. Both stations generally do a good job with the sound they put out. Given the high ratings Christmas music seems to attract, it seems that a year-round format with that kind of sound (upbeat, acoustic, using real musical instruments) would have a following.

I'm not sure this qualifies as adult standards, but kind of. It certainly isn't jazz because previous iterations of jazz have been to slow and/or esoteric. Adult standards is just plain too old. I'm talking about something that really pops.
 
What do you guys think about the job Cary Pall is doing at WQRT?


The quote above is from jry on 12/6.

I heard he was canned. Is this true? I hope hirings/firings aren't predicated on this board's opinion.
 
If so, I'm just gonna save time and post my resume here. ;)

but yeah, Cary Pall is out. I met him once back when he was doing weekends for 'DJO but didn't speak with him long. Seemed to be doing a good job at QRT but again...I'm not there.

I can't remember the name of the new guy..I know he came over from Clear Channel. Did a lot of the imaging for KRC, if I remember right.
 
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