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time to for Cumulus to dump tower 98?

The ratings stink,the station sounds low budget,and we seems to have enough CHR/urban in the market. I've noticed there trying to re-focus on Monroe now but what differance is that going to make? The stick is in Luna pier. The name and the whole imaging sounds tired. At the same time, The Zone is actually growing(not sure about billing) and The ticket gets pretty good ratings for being on a so-so AM signal. Supertalk has potental but being on a daytimer your never going to get anyplace.

It seems to me maybe its time to mix things up a little.

Why not, turn tower off,move the zone to 98.3,move the ticket to 106.5 or take 106.5 smooth jazz and pit it someplace between wrvf and wimx, more so wimx.
 
Howard Dean said:
The stick is in Luna pier.

The stick is actually out east of Toledo just off Corduroy Road with the other FM/TV towers. And they are one of the rare FMs in the area running a directional opinion.

IMHO they should have stayed in Monroe.
 
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