"Sure it sounded better, but history has shown that the vast majority of listeners could care less." This statement is not valid, because a vast majority of listeners never got exposed to it in the first place. The combination of good receivers with AM Stereo, decent programming, and radio stations actually broadcasting in AM Stereo never got into sync. Now, would it work today? Yes. Here in North Myrtle Beach we broadcast in AM Stereo and we do it with strong engineering. The audio chain is clean. Modulation is reasonable, but we chose fidelity over loudness. The C-quam generator is better than earlier ones. The Optimod processor is kept in excellent working order and the AM Transmitter is new. Now, rather than argue about numbers, let me share with you about ears. This stuff done right in Stereo with a decent receiver is very, very good. I invite any of you to hear for yourselves. Whenever you come to the North Myrtle Beach, Grand Strand area, give me a call at 843-249-6662. I'll take you for ride in a variety of cars, all equipped with FM stereo and AM stereo on original factory radios like the Audiophile Satellite ready unit in Thunderbirds, Eddie Bauer Expeditions and Explorers. You can bounce back and forth between AM and FM until your heart is content. Make your own decision, but I bet I know what you'll say. AM stereo is very good. With a good combination of proper receivers, good engineering, and decent programming, you can compete. Now, don't take my statement as arrogant, but if we can do this here at the beach in a virtual sea of FM stations, with nobody else trying to be competitive on AM, heck, anybody can do it. I make a lot of mistakes and many of you could do better programming because I wear too many hats, but here we are at the end of 2009 with a profitable and viable AM radio station. And, yes, of course, you have to do all the other things necessary to be profitable like watching expenses and being involved in your community. Enough of this at the moment, I got to go start my Christmas shopping!