• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Time to tear down the Bridge?

D

danikayser84

So, 100.9 The Bridge hasn't been doing well since its launch... it's been about a year since it replaced Magic on 100.9, and it hasn't made much of a splash in ratings at all (unlike Cat which is doing pretty well for a little class A)... it's been pretty much flatlining at 1.0 since it flipped...

But what format does Albany need? Count out Magic returning to FM, it's doing just fine on AM 590 (around 3.0 ;))

- Rhythmic AC? Might work in this market, but since it's failing in other markets, otoh, maybe not...

- Urban AC? Nope, not enough Black population in the market, unfortunately... might work on a little AM, but a major FM? No way.

- Classic Rock? Probably the safest bet for a format on 100.9, it'd put a nice big dent in PYX, which is pretty much Premium Choice all the time outside of morning/afternoon. Jason Keller would be perfect on a classic rock format on 100.9 if you ask me...

- WKBE simulcast? 100.3 used to be simulcast on 100.9 during the K100 and early Point days (prior to being sold to Pamal), and WKBE's format is very similar to the new "Click" format (Modern AC/AAA) that's starting to pop up in markets like Seattle and Dayton, OH. A Click-style format could work in Albany if programmed well enough.

As for calls, why not pick up the discarded WHRL calls from 103.1 for a Classic Rock direction? Or maybe WKBY-FM (there's already a WKBY-AM in Virginia) for a WKBE simulcast :)
 
The thing is, Magic would steal ratings from B95... which is part of the reason why Magic moved to AM in the first place. Could've been worse though, like B95 sinking quite a bit this book (maybe River and/or Crush stealing listeners from B95?), and putting Magic back on FM might not be a good idea at this time either as it might just further steal B95 listeners.

Cat's doing just fine (and is also helping to keep WGNA down but also puts WGY at #1). What do you do to keep FLY and B up? Put a classic rock format on 100.9 to sink PYX... will it kill PYX, no but you can chip off around 2 points with a decent morning show and more local personalities. I can't listen to PYX anymore because it doesn't sound very good and its playlist is too narrow. They've tried to attack the River using an Adult Hits format and failed, so try a true classic rock station (maybe with a harder/newer lean, such as 1980s-mid1990s) instead?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom