Turn out the Lite and turn on the iPod (based on what I saw at yes.com) Yawn! :
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Time to turn out the "Lite"
- Thread starter carolinaradio
- Start date
Mike Sheridan said:Turn out the Lite and turn on the iPod (based on what I saw at yes.com) Yawn! :
I agree. It's a nice listen, but if I had to guess, many will tire of it quickly after the "Oooh! Shiny new station!" effect wears off. I wouldn't really say it fills a major format hole in the Queen City. I feel like there is too much of a rock lean for a city like Charlotte, which already has two rock stations, ironically owned by the same company.
As others have said, it's a shame no one attempted Classic/Greatest Hits, a PPM winner. Since Charlotte hasn't had a classic hits station since PPM went live, there's no way to judge how it would do. But, it seems like it has been long enough that people would be grateful to have Classic Hits back in the market, flocking to it fairly quickly.
Oh, and on a personal note, it will be sad not to have TWO all Christmas choices in Charlotte this year.
Like I said in the other thread, I'm not getting the rock lean, either. Between 95.7 and 99.7, a lot of the old rock is already covered. 107.9 and maybe 102.9 even play 80s rock. A pop/rock lean focusing on the 70s and 80s with some 90s would have made more sense (like Chuck FM in Greenville, who fills this market's classic hits void).
I don't think Lite is any loss, though. There don't seem to be many people on their Facebook page that are upset about the change. I would predict The Lake will do around what Lite did in the PPM, but they will have significantly lower overhead by not having to pay talent.
I don't think Lite is any loss, though. There don't seem to be many people on their Facebook page that are upset about the change. I would predict The Lake will do around what Lite did in the PPM, but they will have significantly lower overhead by not having to pay talent.
I'm feeling the "Adult hits" format is not needed in Charlotte anymore.
"The Lake" could have done well before 2008, when 104.7 was playing mostly a softer "AC" format. However, there are more stations that play classic rock and up tempo AC than back then. We need a high powered station that plays an Oldies format that doesn't switch between yesterday and todays music. Also, an oldies format that doesn't emphasize on ACDC, Led Zeppelin, The Who and Jimmy Hendrix.
"The Lake" could have done well before 2008, when 104.7 was playing mostly a softer "AC" format. However, there are more stations that play classic rock and up tempo AC than back then. We need a high powered station that plays an Oldies format that doesn't switch between yesterday and todays music. Also, an oldies format that doesn't emphasize on ACDC, Led Zeppelin, The Who and Jimmy Hendrix.
This is funny! Somebody go to the transmitter and hit plates off!
Pretty sad. From '93 to '03, the station had 7 number one books 25-54 adults, and 15 finishes in the top 3.
CC has a "Lake" variety hits station in Cleveland (which is doing well) and a "Lake" in Chattanooga.
Look at Chuck FM in Greenville: http://www.977chuckfm.com/lsp/
This is the mix I keep talking about that I think would suit better for a variety htis station in Charlotte. They're more like Simon FM in Greensboro. Surprised at the amount of newer stuff The Lake is playing.
Look at Chuck FM in Greenville: http://www.977chuckfm.com/lsp/
This is the mix I keep talking about that I think would suit better for a variety htis station in Charlotte. They're more like Simon FM in Greensboro. Surprised at the amount of newer stuff The Lake is playing.
Famous Berlak-ism...
"Know where you are going and go only there".
While The Lake may be a novelty now, it can't possibly be more than a trend and will never be a heritage station as Lite was in the MB days.
"Know where you are going and go only there".
While The Lake may be a novelty now, it can't possibly be more than a trend and will never be a heritage station as Lite was in the MB days.
carolinaradio said:
Is Chuck a translator? Who runs it? I do like that format. Another good station is 96.7 Steve FM in Columbia, ironiclly a CC station as well. I have no problem with the Lake playing new titles, but it sounds like an AC station who is just throwing in a few tired classic rock tracks. Lame. No fun at all. The good news is that it is really easy to tweak the sound of these stations. If the ratings don't show up you simply tweak the genres of music in one direction or the other and see what happens.
Cox Radio runs 97.7 Chuck FM. 97.7 is a translator fed via 107.3 WJMZ-HD3. It surprisingly has near full-market coverage due to its antenna height. Great station.Jim said:
I'm not liking the "Lake" either. What about 70s/80s pop? Why play so much rock stuff that overlaps with 95.7, 99.7, and newer stuff that even 104.7/107.9 play?
Oh, it's also interesting that the Lake doesn't use the typical "We Play Everything" moniker - instead, using "It's All About Variety." I don't like the imaging at all.
Musically, in a nutshell, it's mostly 80s rock with some 2000s AC tracks that Lite would have played mixed in. Not a lot of 70s from what I've heard, or even 90s. I would EMBRACE 70s and 80s pop (with some rock) since that's the biggest hole in the market. I wonder if this was thrown together at the last minute? It certainly sounds like it.
Musically, in a nutshell, it's mostly 80s rock with some 2000s AC tracks that Lite would have played mixed in. Not a lot of 70s from what I've heard, or even 90s. I would EMBRACE 70s and 80s pop (with some rock) since that's the biggest hole in the market. I wonder if this was thrown together at the last minute? It certainly sounds like it.
Jebus, please no. Those are as bad as "The Whatever".hschutte said:
hschutte said:
Back in my day if you liked the programming of a radio station you would actually have to remember the stations call letters or frequency. No Jack, Joe or Bill. But today most folks can barely remember their own address let alone the stations “call letters”. Yes I'm a geezer.
I also thought I heard them say "102.9" The Link. Thank God they don't use ARB diaries anymore.
So you've got to ask what the heck happened? For years Lite was on top of K-104.7. There were occasional flips when K bested Lite. Now I'm just talking about the overall 12+ or now 6+ numbers. There was talk here all the time that K should give up and do something else. They stayed the course and just worked on it.
To me it seems like Lite went down just like Magic 96. They let it go down without doing much, like someone inside was trying to sink it. I just don't understand why.
To me it seems like Lite went down just like Magic 96. They let it go down without doing much, like someone inside was trying to sink it. I just don't understand why.
Exactly. If I'm correct, Lite fell in every single PPM after Christmas, and CC did nothing to try to help it. They averaged around a 5 share or above last year. Later last year, K was getting pretty rough numbers and almost seemed to be in flip territory, most definitely. The Link has also been doing well this year, which was another competitor for Lite. I think K started stepping it up with their new local morning show (which has paid off), The Link has carved out their niche in the AC world, and Lite was an afterthought to a lot of listeners as they didn't really have anything compelling to offer. Canned mornings certainly didn't help when K is live and local. That's all I can think of.Mike Sheridan said:
I don't think The Lake will do any better than Lite was doing, though. CC hated the oldies format in the mid-2000s when Magic flipped - they killed tons of oldies stations in 2003-2004, and not all were underperforming.
Mike Sheridan said:
Oh, I'm fully convinced that CC occasionally has intentions to let or make a station die a slow and miserable death. Go back to 10 years ago when CC destroyed the heritage, country, personality-driven format on Asheville's 570 WWNC. Co-owned AM 880 and WWNC flipped formats - WWNC became news/talk and MOST of WWNC's country format and announcers moved to the inferior, daytime-only 880. I say "most" because you simply cannot duplicate what was once a 24-hour format on a stellar day/night signal to weaker daytime-only signal. WWNC always got great ratings when it was country and I still stick by my accusations that CC intentionally killed the format by moving it. Country on 880 was gone in a year or so.
Just thought I'd add, I think The Lake has a lot of overlap with The Link's unique mix, especially with them mixing AC tracks in with 80s and 90s. I'd say they overlap with them overall more than 104.7 or 99.7. 107.9 plays 80s rock like Whitesnake, Billy Idol, REM, Stevie Nicks, etc. I don't know if there's enough audience for 102.9 in its current form (unless they take it older to get potential classic hits listeners) with 95.7, 99.7, 104.7, and 107.9 in the market.
I think classic hits would have been a better choice - CC does a good job with the format, and it seems to obviously be the market's biggest hole. The Lake doesn't really cover anything that's not already covered. If it's Premium Choice, the likelihood of localization is slim.
I think classic hits would have been a better choice - CC does a good job with the format, and it seems to obviously be the market's biggest hole. The Lake doesn't really cover anything that's not already covered. If it's Premium Choice, the likelihood of localization is slim.
In its last full PPM, June 2012, released today, Lite netted a 2.9 share. It definitely needed to go.
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