You know, the big joke here is on us. As Bob Bittner may have mentioned, we are the hardcore radio fans here (with some professionals and at least one station owner added in to the mix). But let's take a big example of a station no one thought would have any ratings just a decade ago: WCRB.
If you told ANYONE on this board in 1991 (if this board existed in 1991) that WCRB in the current book would beat out WBCN by a country mile and would be tied for a Something of Beethoven with RKO (the number after
4), no one would believe it.
A 50,000 watt powerhouse tradition like WBCN falling to a homogenized classical music station that doesn't have the promotion power, the community support, and now that there's a new program director - golly gee the fans can actually WIN free CDs to get 104.1 some ratings -
http://www.radioandrecords.com/RRRa....3&HPER=&OPER=&NSD=8/22/2006 12:00:00 AM&CE=0
is all the proof you need. Classical Music format going to beat out WBCN? Not in Tony's wildest nightmares.
Heck - Tony would rather have dinner with me than even entertain that thought!
So it is rubbish when we hear this format can't make it and that format can't make it. For all the yapping about satellite, where has CBS gone to get their #s? They've gone to Opie & Anthony because they don't have a creative thought! David Lee Roth! Please! OOOPS, we're so dumb we'd better re-hire the guys we had to let go because with all that time to prepare for Howard's departure, duh, we wasn't ready! That's
Radio as a Business? OH, and fire Rob Barnett for coming up with that idea while you are at it!
Barnett probably only came up with the idea. Who are the numbskulls that gave him permission?
So - CBS gives us David Lee Roth - and that's indicative of what the "suits" across the board try to force-feed us with the mantra "radio is a business." Sure it is, they just aren't conducting it as well as they could be.
I remember the WZLX consultant (Gary Guthrie if my memory is correct) sitting at the Hard Rock Cafe with me telling me he is going to add more of one artist to WZLX because he loved the audience response in Texas.
My response went to Wharfield, not to Guthrie, "Why doesn't he try walking around the streets of Boston to hear what people are blasting out of their car radios and from their windows". Texas for Boston?
Radio Consultants are a big part of the problem. Another part of the problem is what the Record Labels (which hardly exist after swallowing each other up) did to radio. After the fiasco with The Hit Men
http://www.amazon.com/gp/product/0679730613/103-9872665-9297451?v=glance&n=283155
when a solid hit like "Another Brick In The Wall" wasn't played in one market (Los Angeles) because of the payoffs, radio wasn't able to give the listeners what they really wanted.
So Record labels and Radio gave the listeners what Records and Radio want to shove down their throats.
It's the same thing today. We live in a BLUE STATE yet WRKO pushes MIKE SAVAGE down the collective throats of the listener when WBUR has BETTER NUMBERS with a dryer presentation and little promotion.
RKO with its billboards and its giveaways doesn't see WBUR as competition - but it is a format that is absolutely their competition. Give Jones Radio Network and Air America a signal, not a WUNR out-to-sea kind of signal, and RKO would have some competition. Do you think the public likes what Greater Media is putting on WTKK - or WBOS for that matter. Everyone I know likes THE RIVER better than WBOS and XRV is a little more than a half a point under WBOS. So a station in Haverhill is giving a Boston station a huge run for its money in the ratings because that independent station plays a more popular form of the same AAA music.
WCRB has kept the same consistent format and it has found an audience where most of us never would have thought one existed.
WXRV has something special but we get fuzzy reception down here.
WJIB is making a dent without even trying. WJIB is not far behind a Worcester station, WAAF, as well as
BOS and BCN, and Bob does little or no advertising. He just does the WCRB thing - consistent good music that audiences gravitate to.
So there are some facts. Radio is a business and the businessmen shove David Lee Roth and expect "IF you build it they will come." Good for us they ain't starring in the sequel to Field Of Dreams.
There is no facilitation of great local programming; no environment for the next Howard Stern to materialize from; the college radio stations are in such disarray we see them getting fined for simple things like The Public File or not shutting down properly; the students don't care - they use radio as a chance to showoff and screwup, the community volunteers everywhere get pushed around, if they aren't arrogant and in-power like at WMBR (which, I would imagine, doesn't sit well with a pro like Eli, who should be in charge with his seniority (said in a nice way as I'm in the same age group) and his vast knowledge).
Damn right I'll vent. Any level headed person could have had WBCN in the 4s. And that's being modest.
A great P.D. should be breathing down the necks of Jamn and Kiss with the right stuff. Radio gave us
David Lee Roth. That is what they are pushing out there:
David Lee Roth vs. Howard Stern
John DePetro vs. Terry Gross
and all due respect to Carter Alan and Chuck Nowlin, the Sominex twins, ZLX is not in the 3s anymore and is fighting to stay away from a Worcester station posing as a Boston station. The Classic Rock fans do NOT get what they want on WZLX. Hey, I'm no fan of Chicago, but playing 25 or 6 to 4, the old version or the techno newer version they almost hit with, is not going to get me to tune out. I would rather hear Chicago than
Bob Seger - and guess what? A lot of other people would too. Again - I HATED CHICAGO and B S & T -
that's not the point -specific songs - 25 or 6 to 4 with its Sunshine Of Your Love kinda innovative riff, IS
a classic ROCK song by a CLASSIC HITS band. Some bands, like 3 Dog Night, did hit it out of the park with tunes like "Heavy Church" from their Joy To The World album, a huge seller that the demographic remembers.
Playing "Heavy Church" is like playing "Sky Pilot" by The Animals. You can play them once in awhile and listeners will say "wow". OR you can drop in "Celebrate" by 3 Dog Night - a classic hits band into Classic Rock,
one familiar tune to shake-up the tedium of Stairway to Freebird.
And dare we not play Stairway To Gilligan's Island.
http://www.gilligansisle.com/stairway.html
Now THAT is something that should be done - or with the passing of The Cosmic Muffin, why wouldn't a
Carter "Wake me up if the record's over" Alan or Chuck "Sorry you're all half asleep like I'm your college
professor" Nowlin play Deteriorata in DM's honor
http://www.mendosa.com/fluke.html
or the equally brilliant MAGICAL MISERY TOUR when WBCN was great and did the BLEEP only AFTER the F word aired! Can't do it today, but in its day it was hilarious radio that we all buckled over to.
(Hear Deteriorata and Magical Misery Tour here)
http://www.amazon.com/gp/product/B0002CHIOW/104-0500022-1810303?v=glance&n=5174
These were STAPLES of the day when WBCN was great - along with Michael Fremer bits
I CAN TAKE A JOKE on KAN'T TELL (Not K-Tel) Records
http://allmusic.com/cg/amg.dll?p=am...99FCBEF5CF9D46C3E3B9D9FDB&sql=10:txkxlfje0cqt
These are famous Boston commercials!
A little creativity can get ratings as WCRB and WXRV and WJIB and WBUR have.
Radio is a Business. But the people in power give us John DePetro and do something vile to try to get him attention. By next week people might know the name, but if they tune in and hear him the just don't stay.
So what's the point?
Christopher Lydon built an audience:
http://www.theconnection.org/
And a closing note to Carter Alan: Play "Taurus" by SPIRIT to show people where Jimmy Page got the riff to Stairway to Heaven (with Randy California's approval). Then play Stairway to Gilligan's Island. Maybe grab some of TV's Greatest Hits while you are at it and add them in:
http://www.amazon.com/gp/product/B000000GOL/103-9872665-9297451?v=glance&n=5174
these are very popular records your demographic buys but does not hear.
Best Wishes,
Rock Critic Varulven
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