C
carlvenorden
Guest
has indeed switched formats to Spanish effective Oct 15, as I reported in a post below.
This is made more important by the fact that this information came, not from Rt 81 management, but from someone deeply inside another broadcasting Station in Scranton.
I just happened to report on it's possiblity.
I didn't find it so surprising that the Times Leader perhaps got a call asking to announce the switch in format as it apparently was published yesterday. I read the 4 sentence announcement on line but didn't see it personally in the paper.
What I did find surprising was that the wikipedia was already updated to say that WNAK had switched on Oct 15, and this is barely Oct 13 as I write.
As I had guessed in a post from me to Tom Carten, WNAK will indeed simulcast WCDL, which makes sense for two "small" AM stations.
On another note, I found it interesting that one poster guessed that 102.3 The Mountain is doing well and would not flip to Spanish.
While it is true that these AM's will have a difficult time finding advertising immediately, the addition of a FM Spanish formatted station could in fact pick up a lot of it.
If a Spanish FM comes aboard, these AM's will flounder and will be forced, again to flip formats. And to what remains to be seen.
Because of the FM broadcast of WILK, that station has apparently seen an increase in listenership, so it will be a forward-thinking company like Entercom, who will change their FM (or one of theirs) to Spanish, to capture the apparent accounts of Spanish businesses.
While I do not plan to disclose my idea of which FM station will flip to Spanish, as soon as WNAK does on Monday there will be debates as to which one will do it.
It will still be a class A out of the Scranton/WilkesBarre direct area, and all of those signals target the two cities.
When the first FM flips, expect one more to flip as well, with a Spanish, but different type of format.
This will put these two AM's in deep jeopardy.
Northeast PA is changing, at least as far as radio goes as more and more Spanish speaking people move into our counties.
And if I were a radio station owner, I'd be looking at this potenital market in a big way.
Before the year is over, we will have one, and perhaps two Spanish FM's on the air.
What is the future for our AM's?
Well it is not HD. None of them can afford it and so far the experimentation with it seems to be a failure day and night.
I am predicting that, like Canada, the US over the next 5 years will migrate most if not all of the AM stations to the FM dial.....which would leave the AM dial devoid of programming.
What will that leave us??????????
Well, a spacial, very quiet AM dial, and someone will come up for an idea on how to use it.
Those ideas have already been revealed, and they are quite good.
The revitalization of the AM dial will come soon, and my further prediction will be a better sounding, clearer dial, with stations that will surely fill our needs.
But for now, we are looking at a way-different FM dial in the near future than we have right now.
Keep tuned.
This is made more important by the fact that this information came, not from Rt 81 management, but from someone deeply inside another broadcasting Station in Scranton.
I just happened to report on it's possiblity.
I didn't find it so surprising that the Times Leader perhaps got a call asking to announce the switch in format as it apparently was published yesterday. I read the 4 sentence announcement on line but didn't see it personally in the paper.
What I did find surprising was that the wikipedia was already updated to say that WNAK had switched on Oct 15, and this is barely Oct 13 as I write.
As I had guessed in a post from me to Tom Carten, WNAK will indeed simulcast WCDL, which makes sense for two "small" AM stations.
On another note, I found it interesting that one poster guessed that 102.3 The Mountain is doing well and would not flip to Spanish.
While it is true that these AM's will have a difficult time finding advertising immediately, the addition of a FM Spanish formatted station could in fact pick up a lot of it.
If a Spanish FM comes aboard, these AM's will flounder and will be forced, again to flip formats. And to what remains to be seen.
Because of the FM broadcast of WILK, that station has apparently seen an increase in listenership, so it will be a forward-thinking company like Entercom, who will change their FM (or one of theirs) to Spanish, to capture the apparent accounts of Spanish businesses.
While I do not plan to disclose my idea of which FM station will flip to Spanish, as soon as WNAK does on Monday there will be debates as to which one will do it.
It will still be a class A out of the Scranton/WilkesBarre direct area, and all of those signals target the two cities.
When the first FM flips, expect one more to flip as well, with a Spanish, but different type of format.
This will put these two AM's in deep jeopardy.
Northeast PA is changing, at least as far as radio goes as more and more Spanish speaking people move into our counties.
And if I were a radio station owner, I'd be looking at this potenital market in a big way.
Before the year is over, we will have one, and perhaps two Spanish FM's on the air.
What is the future for our AM's?
Well it is not HD. None of them can afford it and so far the experimentation with it seems to be a failure day and night.
I am predicting that, like Canada, the US over the next 5 years will migrate most if not all of the AM stations to the FM dial.....which would leave the AM dial devoid of programming.
What will that leave us??????????
Well, a spacial, very quiet AM dial, and someone will come up for an idea on how to use it.
Those ideas have already been revealed, and they are quite good.
The revitalization of the AM dial will come soon, and my further prediction will be a better sounding, clearer dial, with stations that will surely fill our needs.
But for now, we are looking at a way-different FM dial in the near future than we have right now.
Keep tuned.
