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Tinkering With KOOL-FM

As of today, KOOL's new PD Kris Abrams has started to put his own
stamp on the station.

Was: "KOOL 94-point-five." Now: "94-point-five KOOL-FM."

Bad move IMO. Other than during the somewhat brief Todd Wallace
era-from-hell a few years ago, why change a positioner that's been
known to the audience seemingly forever? And you could sing it too!

New image voice, new jingles (no jock shouts heard yet). While the
new image guy sounds good, so did the former one.

Liner sweepers alternated with jingle sweepers.

And also alternating with jingles are liners out of stopsets. Huh? Why?
Too cold, even more so after a live read spot. Hasn't the idea of jingles
always been to get you back into music by picking up the pace following
a stopset? On that note, I did hear one instance of a "more music..."
jingle used out of a break--now that one should be only in a sweep.
Maybe it was just be getting the bugs out on the first day.

The hot clock seems to have been revised in terms of stopset placement,
but why are they running a break across, or just after, the TOH? I heard
this twice today.

The weekday airshifts were--to oversimplify--moved an hour earlier.
Kris, did you do this for daylight-saving time? If so, you're over a
month late! ;D

I think they tweaked the processing some--a bit heavier on the low end
and a bit brighter on the high end. Louder, too. Sounds good, though.

I heard sweeper liners mention something about "oldies and fave hits of
the seventies." A new stab at moving the playlist era--and demos--
forward? You may recall an earlier attempt at adding a big dose of '70s
music which was later withdrawn. Wasn't that the Todd Wallace era?
It did seem at times this afternoon they were alternating 60s/70s/60s/70s.

My big conclusion so far was that Abrams had KOOL sounding more "ACish"
but as I've listened longer (into the evening now), I'm not so sure.

But some things never change. When I got into the car this morning and
flipped on 94.5, the first song I heard was Brown Eyed Girl. ::)
 
This was mentioned to me by another perhaps more occasional
poster here on the (former) Tanim Board...

KOOL is still using their previous weather bed which isn't in the
same key as their new jingles, so the musical transition from
one jingle to another is indeed jarring and destroys the tempo.

The old second element was a perfect match (obviously being
from the same package)--starting with a stinger note/jock shout/
rest of jingle.

But I did finally hear a jock shout on-air today in the new jingles.

Kris, you need to go back to "KOOL 94-point-five"...or else I need
a new KOOL t-shirt. Actually I could use a new one anyway. ;D
 
Boy was I shocked on Monday morning, midnight, when I heard the sudden changes on KOOL 94.5... yes, I shall remain calling it that instead of 94.5 KOOL-FM. Everybody already knows they're listening to an FM station, and besides, "KOOL 94.5" is much more catchy and quick; the way it should be.

After my sudden "shock" shortly after midnight, I just got a bit pissed. The KOOL commercials with the Nameless Faceless Voice Guy are horrible, and extremely cheesy! Think I only found one to be a little funny... I kept asking myself who the heck this guy is, and why he can't have at least a name?? A little... weird. ???

I haven't gotten used to the new voice yet and can't tell if it's NFVG or not, but SOMEONE really sounds like the guy who advertises "The Peak". If not the Peak, some other local station... in case I'm mistaken. KOOL is sounding too much like "every other" station in the country. I couldn't disagree more with these changes. And not to forget the time changes! Is there really one good reason for this other than flexing your muscles and making changes just because you're a boss?

Hey oldiesfan6479, you mention the KOOL t-shirt... I just got one! I remember Bill Gardner saying Monday morning their t-shirts have become "obsolete". Are they also changing their logo?
 
KOOL Listener Lauren said:
Boy was I shocked on Monday morning, midnight, when I heard the sudden changes on KOOL 94.5... yes, I shall remain calling it that instead of 94.5 KOOL-FM. Everybody already knows they're listening to an FM station, and besides, "KOOL 94.5" is much more catchy and quick; the way it should be.

After my sudden "shock" shortly after midnight, I just got a bit pissed. The KOOL commercials with the Nameless Faceless Voice Guy are horrible, and extremely cheesy! Think I only found one to be a little funny... I kept asking myself who the heck this guy is, and why he can't have at least a name?? A little... weird. ???

I haven't gotten used to the new voice yet and can't tell if it's NFVG or not, but SOMEONE really sounds like the guy who advertises "The Peak". If not the Peak, some other local station... in case I'm mistaken. KOOL is sounding too much like "every other" station in the country. I couldn't disagree more with these changes. And not to forget the time changes! Is there really one good reason for this other than flexing your muscles and making changes just because you're a boss?

Hey oldiesfan6479, you mention the KOOL t-shirt... I just got one! I remember Bill Gardner saying Monday morning their t-shirts have become "obsolete". Are they also changing their logo?
I recall a period of time about 8 years ago or so where a certain company, who shall remain nameless, decided to revamp KOOL. This revamp included horrible imaging, terrible liner card reading jocks (although that's really never changed but it was worse then) and the music... oof... I actually heard Steve Winwood - "While You See A Chance", yes that's right, an 80s song (and this was 1999 or 2000). Needless to say, the implementation of a score of 70s and even 80s songs into an "oldies" format makes absolutely no sense. Obviously this was another brilliant move by the people that are ruining radio... CONSULTANTS! Fast forward to 2007....

KOOL (after that ratings debacle of 7-8 years ago) has recovered and been consistently in the top 3 in the market (12+) for the last several years, so naturally if something isn't broke in this business everyone tries to fix it! Changing the positioner of the station (to 94.5 KOOL-FM) is small and seemingly insignificant, but people notice, not only that but the music, imaging and jocks are all changing in one way or another. Those that listen to KOOL or oldies formats in general don't like constant change to their station, they like consistency, besides why tweak with something that's working.

All of that having been said, I rarely listen to KOOL, aside from a few times a week so that I may keep up to date with what's happening on their station--as it is part of my intrigue and indirectly part of my job. Nevertheless, this business often causes me to pull my hair out in an attempt to figure out why middle and upper management types continue to favor the ideas of some 19 year old, no nothing, consultant over those that have actually worked in the business for any length of time at all.
 
They would have involved Aunt Edna in the focus groups for KOOL, er 94.5 KOOL FM, but she was too busy in the test audience for funeral home and Englebert Humperdink commercials at KT'R. (Aunt Edna LOVES Englebert Humperdink, btw ;) )

I'm fairly certain that Aunt Edna would NOT approve of the changes at KOOL, er 94.5 KOOL FM.
 
I see Kris Abrams has a MySpace page, in which he's still listed as being in New Mexico and still has his picture and logo of some station in NM. If his heart is in New Mexico... by all means, can always go back ;)

Take your changes with you :D
 
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