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Title and Artist

R

Rick Rose 2.0

Guest
For a while now the Fish has been running a recorded liner with the title and artist for almost every song they play. I think it is an interesting way to give that information and not have it eat up air time like it use to when all songs were announceded by the jock in the studio.
 
Those tags are the hot thing right now. Lots of stations are using them. Here in Atlanta, I've heard them on Project 9-6-1 and The Bull.

I read a programmer's comment that they allow the talent to concentrate on content other than music sells. Of course, I'm not sure how much other content music formats have these days. The same programmer said the tags test really well; that listeners love them.

Go figure.
 
Rick Rose 2.0 said:
For a while now the Fish has been running a recorded liner with the title and artist for almost every song they play. I think it is an interesting way to give that information and not have it eat up air time like it use to when all songs were announceded by the jock in the studio.
Click to expand...

Two technical questions, if I may: First, are the song tags a front-sell or back-sell? Also, are they recorded by station voices, or by the voiceover talent?
 
Hey Whit. Most of the time I hear a female imaging talent end-tag the songs on Project 9-6-1. I haven't heard them on the other stations. In Augusta on Beasley's 93.9FM The Drive, I've also heard them start to end-tag songs. They've been jockless since they launched, and this gives the listener some info. I think this is a double-edged sword. It's informative to the listener, which I like, but that's because it's making up for a lack of personality on the radio, which I don't like. It used to be the jock's job to let you know what you just listened to and what's coming up, now it's up to imaging talent to inform the listener since no jocks exhist.
 
You're quite welcome, bud
 
I think they're great. The Fish's tags were recorded by in-house talent and applied to every song on their playlist. When you have, sometimes, 10 or 20 minutes of uninterrupted music, listeners will often have no clue as to what a song title or artist is. I think it's great. Unless you have a digital radio in your car that shows you that info anyway on the readout, but most people still don't have that.
 
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