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P
Power91
Guest
It's good to see the continued emphasis on radio personalities as being annoying <rolls eyes>
R
radiorad
Guest
I understand that two of their biggest, long time salesmen quit this week.
I would imagine that two successful career radio sellers exiting at the same time indicates that this is a product that is very difficult to move.
I also listened to FM 105.3 yesterday, and now that they are devoid of "annoying radio personalities" and "clutter", it is safe to say that they have definitely cornered the market in trainwreck segways.
Maybe they should copyright "Trainwreck Casting".
I would imagine that two successful career radio sellers exiting at the same time indicates that this is a product that is very difficult to move.
I also listened to FM 105.3 yesterday, and now that they are devoid of "annoying radio personalities" and "clutter", it is safe to say that they have definitely cornered the market in trainwreck segways.
Maybe they should copyright "Trainwreck Casting".
Re: TMO FMChannelCast Media Kit- An analysis
> It's good to see the continued emphasis on radio
> personalities as being annoying
>
I'd like to pick apart some of the features and benefits on the chart TMO displays in its media kit, keeping in mind that TMO is selling the benefits of brandcasting on their stations vs. advertising on Satellite. I am doing this because as a marketing professional, I've rarely seen such a stretch and misrepresentation of benefits. This is NOT a commentary on the programming.
------------------------------------------------------------------------------
Quick Fact Comparison
Similarities
FM Channel Casting vs. Satellite
Continuous Music
Choice of Music Style
Digital Technology
In the Car, at Home and Portable
Visible Artist / Song Titles
Differences
Commercial-Free on All Channels vs. Commercial-Free on Select Channels
No Annoying Radio Personalities vs. Annoying Radio Personalities
Local Advertising Opportunity vs. No Local Advertising Opportunity
600 Million Radios in U.S. vs. 10 Million Subscribers in U.S. (‘06)
Local Feel, Personalized vs. No Regional Personalization
Free vs. Charges Subscription Fee
------------------------------------------------------------------------------
Lets start with the similarities:
Choice of Music Style - The Satellite providers offer 65+ channels of variety, TMO offers 3, and one of those (107) literally has no style. A true exaggeration with respect to offering choice.
In the Car, at Home and Portable - Only if you live within 20 miles of Riverhead or in one case, the Hamptons.
Now on to the differences:
Commercial-Free on all Channels vs. Select Channels - Aren't select channels out of a subset of 65 better than a choice of 3?
No Annoying Radio Personalities - That is as subjective a statement as you can make relative to selling. Annoying is the perspective of the listener (and not my perspective.)
Local Advertising Opportunity - How is this different than traditional radio?
600 Million Radios in U.S. vs. 10 million Satellite subscribers - How can you quote this statistic. TMO is primarily in market 261 with 114,500 people in the 12+ category.
Local Feel, Personalized to the Region vs. not - How can you even begin to suggest and boast a local feel on a radio station that has no personalities?
I have a hard time believing that any local advertising salesperson could speak to this document with any integrity or a straight face. Am I over-analyzing this and being to literal? Personally, I'd look at the salesperson like he/she had two heads
> It's good to see the continued emphasis on radio
> personalities as being annoying
>
I'd like to pick apart some of the features and benefits on the chart TMO displays in its media kit, keeping in mind that TMO is selling the benefits of brandcasting on their stations vs. advertising on Satellite. I am doing this because as a marketing professional, I've rarely seen such a stretch and misrepresentation of benefits. This is NOT a commentary on the programming.
------------------------------------------------------------------------------
Quick Fact Comparison
Similarities
FM Channel Casting vs. Satellite
Continuous Music
Choice of Music Style
Digital Technology
In the Car, at Home and Portable
Visible Artist / Song Titles
Differences
Commercial-Free on All Channels vs. Commercial-Free on Select Channels
No Annoying Radio Personalities vs. Annoying Radio Personalities
Local Advertising Opportunity vs. No Local Advertising Opportunity
600 Million Radios in U.S. vs. 10 Million Subscribers in U.S. (‘06)
Local Feel, Personalized vs. No Regional Personalization
Free vs. Charges Subscription Fee
------------------------------------------------------------------------------
Lets start with the similarities:
Choice of Music Style - The Satellite providers offer 65+ channels of variety, TMO offers 3, and one of those (107) literally has no style. A true exaggeration with respect to offering choice.
In the Car, at Home and Portable - Only if you live within 20 miles of Riverhead or in one case, the Hamptons.
Now on to the differences:
Commercial-Free on all Channels vs. Select Channels - Aren't select channels out of a subset of 65 better than a choice of 3?
No Annoying Radio Personalities - That is as subjective a statement as you can make relative to selling. Annoying is the perspective of the listener (and not my perspective.)
Local Advertising Opportunity - How is this different than traditional radio?
600 Million Radios in U.S. vs. 10 million Satellite subscribers - How can you quote this statistic. TMO is primarily in market 261 with 114,500 people in the 12+ category.
Local Feel, Personalized to the Region vs. not - How can you even begin to suggest and boast a local feel on a radio station that has no personalities?
I have a hard time believing that any local advertising salesperson could speak to this document with any integrity or a straight face. Am I over-analyzing this and being to literal? Personally, I'd look at the salesperson like he/she had two heads
J
JoshM
Guest
Re: TMO FMChannelCast Media Kit- An analysis
> > It's good to see the continued emphasis on radio
> > personalities as being annoying
> >
> I'd like to pick apart some of the features and benefits on
> the chart TMO displays in its media kit, keeping in mind
> that TMO is selling the benefits of brandcasting on their
> stations vs. advertising on Satellite. I am doing this
> because as a marketing professional, I've rarely seen such a
> stretch and misrepresentation of benefits. This is NOT a
> commentary on the programming.
------------------> ------------------------------------------------------------
>
> Quick Fact Comparison
> Similarities
>
> FM Channel Casting vs. Satellite
>
> Continuous Music
> Choice of Music Style
> Digital Technology
> In the Car, at Home and Portable
> Visible Artist / Song Titles
>
> Differences
>
> Commercial-Free on All Channels vs. Commercial-Free on
> Select Channels
> No Annoying Radio Personalities vs. Annoying Radio
> Personalities
> Local Advertising Opportunity vs. No Local Advertising
> Opportunity
> 600 Million Radios in U.S. vs. 10 Million Subscribers in
> U.S. (‘06)
> Local Feel, Personalized vs. No Regional Personalization
> Free vs. Charges Subscription Fee
------------------> ------------------------------------------------------------
>
> Lets start with the similarities:
>
> Choice of Music Style - The Satellite providers offer 65+
> channels of variety, TMO offers 3, and one of those (107)
> literally has no style. A true exaggeration with respect to
> offering choice.
>
> In the Car, at Home and Portable - Only if you live within
> 20 miles of Riverhead or in one case, the Hamptons.
>
> Now on to the differences:
>
> Commercial-Free on all Channels vs. Select Channels - Aren't
> select channels out of a subset of 65 better than a choice
> of 3?
>
> No Annoying Radio Personalities - That is as subjective a
> statement as you can make relative to selling. Annoying is
> the perspective of the listener (and not my perspective.)
>
> Local Advertising Opportunity - How is this different than
> traditional radio?
>
> 600 Million Radios in U.S. vs. 10 million Satellite
> subscribers - How can you quote this statistic. TMO is
> primarily in market 261 with 114,500 people in the 12+
> category.
>
> Local Feel, Personalized to the Region vs. not - How can you
> even begin to suggest and boast a local feel on a radio
> station that has no personalities?
>
> I have a hard time believing that any local advertising
> salesperson could speak to this document with any integrity
> or a straight face. Am I over-analyzing this and being to
> literal? Personally, I'd look at the salesperson like he/she
> had two heads
>
Not over-analyzing at all. I read the same media kit and had the EXACT same thoughts. They're playing in the stupidity of their advertisers and listeners to gain business, a trick that will probably NOT work. Their 3 signals are in a small market and they're pitching this as if EVERY station in the US is the same as theirs.
I was in shock as I read what they published in the media kit, with the thought that this publication would help them attract advertisers. Misleading those who fund your business is not a wise idea..
> > It's good to see the continued emphasis on radio
> > personalities as being annoying
> >
> I'd like to pick apart some of the features and benefits on
> the chart TMO displays in its media kit, keeping in mind
> that TMO is selling the benefits of brandcasting on their
> stations vs. advertising on Satellite. I am doing this
> because as a marketing professional, I've rarely seen such a
> stretch and misrepresentation of benefits. This is NOT a
> commentary on the programming.
------------------> ------------------------------------------------------------
>
> Quick Fact Comparison
> Similarities
>
> FM Channel Casting vs. Satellite
>
> Continuous Music
> Choice of Music Style
> Digital Technology
> In the Car, at Home and Portable
> Visible Artist / Song Titles
>
> Differences
>
> Commercial-Free on All Channels vs. Commercial-Free on
> Select Channels
> No Annoying Radio Personalities vs. Annoying Radio
> Personalities
> Local Advertising Opportunity vs. No Local Advertising
> Opportunity
> 600 Million Radios in U.S. vs. 10 Million Subscribers in
> U.S. (‘06)
> Local Feel, Personalized vs. No Regional Personalization
> Free vs. Charges Subscription Fee
------------------> ------------------------------------------------------------
>
> Lets start with the similarities:
>
> Choice of Music Style - The Satellite providers offer 65+
> channels of variety, TMO offers 3, and one of those (107)
> literally has no style. A true exaggeration with respect to
> offering choice.
>
> In the Car, at Home and Portable - Only if you live within
> 20 miles of Riverhead or in one case, the Hamptons.
>
> Now on to the differences:
>
> Commercial-Free on all Channels vs. Select Channels - Aren't
> select channels out of a subset of 65 better than a choice
> of 3?
>
> No Annoying Radio Personalities - That is as subjective a
> statement as you can make relative to selling. Annoying is
> the perspective of the listener (and not my perspective.)
>
> Local Advertising Opportunity - How is this different than
> traditional radio?
>
> 600 Million Radios in U.S. vs. 10 million Satellite
> subscribers - How can you quote this statistic. TMO is
> primarily in market 261 with 114,500 people in the 12+
> category.
>
> Local Feel, Personalized to the Region vs. not - How can you
> even begin to suggest and boast a local feel on a radio
> station that has no personalities?
>
> I have a hard time believing that any local advertising
> salesperson could speak to this document with any integrity
> or a straight face. Am I over-analyzing this and being to
> literal? Personally, I'd look at the salesperson like he/she
> had two heads
>
Not over-analyzing at all. I read the same media kit and had the EXACT same thoughts. They're playing in the stupidity of their advertisers and listeners to gain business, a trick that will probably NOT work. Their 3 signals are in a small market and they're pitching this as if EVERY station in the US is the same as theirs.
I was in shock as I read what they published in the media kit, with the thought that this publication would help them attract advertisers. Misleading those who fund your business is not a wise idea..
J
JoshM
Guest
Re: TMO FMChannelCast Media Kit- An analysis
> > It's good to see the continued emphasis on radio
> > personalities as being annoying
> >
> I'd like to pick apart some of the features and benefits on
> the chart TMO displays in its media kit, keeping in mind
> that TMO is selling the benefits of brandcasting on their
> stations vs. advertising on Satellite. I am doing this
> because as a marketing professional, I've rarely seen such a
> stretch and misrepresentation of benefits. This is NOT a
> commentary on the programming.
------------------> ------------------------------------------------------------
>
> Quick Fact Comparison
> Similarities
>
> FM Channel Casting vs. Satellite
>
> Continuous Music
> Choice of Music Style
> Digital Technology
> In the Car, at Home and Portable
> Visible Artist / Song Titles
>
> Differences
>
> Commercial-Free on All Channels vs. Commercial-Free on
> Select Channels
> No Annoying Radio Personalities vs. Annoying Radio
> Personalities
> Local Advertising Opportunity vs. No Local Advertising
> Opportunity
> 600 Million Radios in U.S. vs. 10 Million Subscribers in
> U.S. (‘06)
> Local Feel, Personalized vs. No Regional Personalization
> Free vs. Charges Subscription Fee
------------------> ------------------------------------------------------------
>
> Lets start with the similarities:
>
> Choice of Music Style - The Satellite providers offer 65+
> channels of variety, TMO offers 3, and one of those (107)
> literally has no style. A true exaggeration with respect to
> offering choice.
>
> In the Car, at Home and Portable - Only if you live within
> 20 miles of Riverhead or in one case, the Hamptons.
>
> Now on to the differences:
>
> Commercial-Free on all Channels vs. Select Channels - Aren't
> select channels out of a subset of 65 better than a choice
> of 3?
>
> No Annoying Radio Personalities - That is as subjective a
> statement as you can make relative to selling. Annoying is
> the perspective of the listener (and not my perspective.)
>
> Local Advertising Opportunity - How is this different than
> traditional radio?
>
> 600 Million Radios in U.S. vs. 10 million Satellite
> subscribers - How can you quote this statistic. TMO is
> primarily in market 261 with 114,500 people in the 12+
> category.
>
> Local Feel, Personalized to the Region vs. not - How can you
> even begin to suggest and boast a local feel on a radio
> station that has no personalities?
>
> I have a hard time believing that any local advertising
> salesperson could speak to this document with any integrity
> or a straight face. Am I over-analyzing this and being to
> literal? Personally, I'd look at the salesperson like he/she
> had two heads
>
I was out east today and actually had a listen to the monstrosity that is "Neobreeze," channel 107. There is absolutely no focus on that station. It didn't stay on my radio for more than 30 seconds, and that was just curiosity. I did, though, catch a sponsor for the channel casting - the Long Island Press. They may not be fooling anybody else, but they're sure fooling themselves...
> > It's good to see the continued emphasis on radio
> > personalities as being annoying
> >
> I'd like to pick apart some of the features and benefits on
> the chart TMO displays in its media kit, keeping in mind
> that TMO is selling the benefits of brandcasting on their
> stations vs. advertising on Satellite. I am doing this
> because as a marketing professional, I've rarely seen such a
> stretch and misrepresentation of benefits. This is NOT a
> commentary on the programming.
------------------> ------------------------------------------------------------
>
> Quick Fact Comparison
> Similarities
>
> FM Channel Casting vs. Satellite
>
> Continuous Music
> Choice of Music Style
> Digital Technology
> In the Car, at Home and Portable
> Visible Artist / Song Titles
>
> Differences
>
> Commercial-Free on All Channels vs. Commercial-Free on
> Select Channels
> No Annoying Radio Personalities vs. Annoying Radio
> Personalities
> Local Advertising Opportunity vs. No Local Advertising
> Opportunity
> 600 Million Radios in U.S. vs. 10 Million Subscribers in
> U.S. (‘06)
> Local Feel, Personalized vs. No Regional Personalization
> Free vs. Charges Subscription Fee
------------------> ------------------------------------------------------------
>
> Lets start with the similarities:
>
> Choice of Music Style - The Satellite providers offer 65+
> channels of variety, TMO offers 3, and one of those (107)
> literally has no style. A true exaggeration with respect to
> offering choice.
>
> In the Car, at Home and Portable - Only if you live within
> 20 miles of Riverhead or in one case, the Hamptons.
>
> Now on to the differences:
>
> Commercial-Free on all Channels vs. Select Channels - Aren't
> select channels out of a subset of 65 better than a choice
> of 3?
>
> No Annoying Radio Personalities - That is as subjective a
> statement as you can make relative to selling. Annoying is
> the perspective of the listener (and not my perspective.)
>
> Local Advertising Opportunity - How is this different than
> traditional radio?
>
> 600 Million Radios in U.S. vs. 10 million Satellite
> subscribers - How can you quote this statistic. TMO is
> primarily in market 261 with 114,500 people in the 12+
> category.
>
> Local Feel, Personalized to the Region vs. not - How can you
> even begin to suggest and boast a local feel on a radio
> station that has no personalities?
>
> I have a hard time believing that any local advertising
> salesperson could speak to this document with any integrity
> or a straight face. Am I over-analyzing this and being to
> literal? Personally, I'd look at the salesperson like he/she
> had two heads
>
I was out east today and actually had a listen to the monstrosity that is "Neobreeze," channel 107. There is absolutely no focus on that station. It didn't stay on my radio for more than 30 seconds, and that was just curiosity. I did, though, catch a sponsor for the channel casting - the Long Island Press. They may not be fooling anybody else, but they're sure fooling themselves...
Re: TMO FMChannelCast Media Kit- An analysis
> > > It's good to see the continued emphasis on radio
> > > personalities as being annoying
> > >
> > I'd like to pick apart some of the features and benefits
> on
> > the chart TMO displays in its media kit, keeping in mind
> > that TMO is selling the benefits of brandcasting on their
> > stations vs. advertising on Satellite. I am doing this
> > because as a marketing professional, I've rarely seen such
> a
> > stretch and misrepresentation of benefits. This is NOT a
> > commentary on the programming.
> ------------------>
> ------------------------------------------------------------
>
> >
> > Quick Fact Comparison
> > Similarities
> >
> > FM Channel Casting vs. Satellite
> >
> > Continuous Music
> > Choice of Music Style
> > Digital Technology
> > In the Car, at Home and Portable
> > Visible Artist / Song Titles
> >
> > Differences
> >
> > Commercial-Free on All Channels vs. Commercial-Free on
> > Select Channels
> > No Annoying Radio Personalities vs. Annoying Radio
> > Personalities
> > Local Advertising Opportunity vs. No Local Advertising
> > Opportunity
> > 600 Million Radios in U.S. vs. 10 Million Subscribers in
> > U.S. (‘06)
> > Local Feel, Personalized vs. No Regional Personalization
> > Free vs. Charges Subscription Fee
> ------------------>
> ------------------------------------------------------------
>
> >
> > Lets start with the similarities:
> >
> > Choice of Music Style - The Satellite providers offer 65+
> > channels of variety, TMO offers 3, and one of those (107)
> > literally has no style. A true exaggeration with respect
> to
> > offering choice.
> >
> > In the Car, at Home and Portable - Only if you live within
>
> > 20 miles of Riverhead or in one case, the Hamptons.
> >
> > Now on to the differences:
> >
> > Commercial-Free on all Channels vs. Select Channels -
> Aren't
> > select channels out of a subset of 65 better than a choice
>
> > of 3?
> >
> > No Annoying Radio Personalities - That is as subjective a
> > statement as you can make relative to selling. Annoying is
>
> > the perspective of the listener (and not my perspective.)
>
> >
> > Local Advertising Opportunity - How is this different than
>
> > traditional radio?
> >
> > 600 Million Radios in U.S. vs. 10 million Satellite
> > subscribers - How can you quote this statistic. TMO is
> > primarily in market 261 with 114,500 people in the 12+
> > category.
> >
> > Local Feel, Personalized to the Region vs. not - How can
> you
> > even begin to suggest and boast a local feel on a radio
> > station that has no personalities?
> >
> > I have a hard time believing that any local advertising
> > salesperson could speak to this document with any
> integrity
> > or a straight face. Am I over-analyzing this and being to
>
> > literal? Personally, I'd look at the salesperson like
> he/she
> > had two heads
> >
>
> I was out east today and actually had a listen to the
> monstrosity that is "Neobreeze," channel 107. There is
> absolutely no focus on that station. It didn't stay on my
> radio for more than 30 seconds, and that was just curiosity.
> I did, though, catch a sponsor for the channel casting -
> the Long Island Press. They may not be fooling anybody
> else, but they're sure fooling themselves...
>
Just out of curiosity...How could one determine that a radio station has "absolutely no focus", when the actual sample was for "no more than 30 seconds"??? I'm thinking here...that someone has the displaced anger of losing a "fav station" to someone he just can't quite blame...since he doesn't know him by his "name" being branded all over the replacement format!!! Sound familiar??? Or, maybe you just don't like the Long Island Press for their editorial views!!!<P ID="edit"><FONT class="small">Edited by TropoDuckie on 10/16/05 08:02 PM.</FONT></P>
> > > It's good to see the continued emphasis on radio
> > > personalities as being annoying
> > >
> > I'd like to pick apart some of the features and benefits
> on
> > the chart TMO displays in its media kit, keeping in mind
> > that TMO is selling the benefits of brandcasting on their
> > stations vs. advertising on Satellite. I am doing this
> > because as a marketing professional, I've rarely seen such
> a
> > stretch and misrepresentation of benefits. This is NOT a
> > commentary on the programming.
> ------------------>
> ------------------------------------------------------------
>
> >
> > Quick Fact Comparison
> > Similarities
> >
> > FM Channel Casting vs. Satellite
> >
> > Continuous Music
> > Choice of Music Style
> > Digital Technology
> > In the Car, at Home and Portable
> > Visible Artist / Song Titles
> >
> > Differences
> >
> > Commercial-Free on All Channels vs. Commercial-Free on
> > Select Channels
> > No Annoying Radio Personalities vs. Annoying Radio
> > Personalities
> > Local Advertising Opportunity vs. No Local Advertising
> > Opportunity
> > 600 Million Radios in U.S. vs. 10 Million Subscribers in
> > U.S. (‘06)
> > Local Feel, Personalized vs. No Regional Personalization
> > Free vs. Charges Subscription Fee
> ------------------>
> ------------------------------------------------------------
>
> >
> > Lets start with the similarities:
> >
> > Choice of Music Style - The Satellite providers offer 65+
> > channels of variety, TMO offers 3, and one of those (107)
> > literally has no style. A true exaggeration with respect
> to
> > offering choice.
> >
> > In the Car, at Home and Portable - Only if you live within
>
> > 20 miles of Riverhead or in one case, the Hamptons.
> >
> > Now on to the differences:
> >
> > Commercial-Free on all Channels vs. Select Channels -
> Aren't
> > select channels out of a subset of 65 better than a choice
>
> > of 3?
> >
> > No Annoying Radio Personalities - That is as subjective a
> > statement as you can make relative to selling. Annoying is
>
> > the perspective of the listener (and not my perspective.)
>
> >
> > Local Advertising Opportunity - How is this different than
>
> > traditional radio?
> >
> > 600 Million Radios in U.S. vs. 10 million Satellite
> > subscribers - How can you quote this statistic. TMO is
> > primarily in market 261 with 114,500 people in the 12+
> > category.
> >
> > Local Feel, Personalized to the Region vs. not - How can
> you
> > even begin to suggest and boast a local feel on a radio
> > station that has no personalities?
> >
> > I have a hard time believing that any local advertising
> > salesperson could speak to this document with any
> integrity
> > or a straight face. Am I over-analyzing this and being to
>
> > literal? Personally, I'd look at the salesperson like
> he/she
> > had two heads
> >
>
> I was out east today and actually had a listen to the
> monstrosity that is "Neobreeze," channel 107. There is
> absolutely no focus on that station. It didn't stay on my
> radio for more than 30 seconds, and that was just curiosity.
> I did, though, catch a sponsor for the channel casting -
> the Long Island Press. They may not be fooling anybody
> else, but they're sure fooling themselves...
>
Just out of curiosity...How could one determine that a radio station has "absolutely no focus", when the actual sample was for "no more than 30 seconds"??? I'm thinking here...that someone has the displaced anger of losing a "fav station" to someone he just can't quite blame...since he doesn't know him by his "name" being branded all over the replacement format!!! Sound familiar??? Or, maybe you just don't like the Long Island Press for their editorial views!!!<P ID="edit"><FONT class="small">Edited by TropoDuckie on 10/16/05 08:02 PM.</FONT></P>
- Status