To All Radio GM/Owners:

[J C DITHERS]

If I must I will come out of retirement and show you Youngins’ how to make this “Movin” format work.

For starters the music list for your 25-49 females is way off base.

Without giving my expertise away let me say Novelty songs like Sir Mix A Lot may be female oriented but those 45 year old women today listening in 1987 can only tolerate it so much. Play them sparingly if at all.

I have in my possession THE list of songs that appeal to women 25-49. Songs they listened to in there early 20’s and still listenable at 45.

I can go on and on but I don’t come free and Mrs. Dithers has my glass of warm milk.

Goodnight Youngins’

J.C. Dithers

 

[Surfer]

I will also come out of retirement and I do have a list of songs and I am free. Here's the list...

"Play all Polka music all the time"!

My consulting days are now done and I will return to retirement bliss! Have a nice day. ;D

 

[DoctorWu]

You have invoked the hallowed, secret power word known to the ancient mystics: "RKO."

God, I miss those days.

 

[RadioStarOne]

RKO the secret to their power over the airwaves was consistancy of programing! The ability to pay for good talent and the promotion to bring in the listeners! Walter Sabo was the kiss of death for RKO in San Francisco! Country was the kiss of death in Los Angeles. They should have flipped KRTH to KHJ-FM in the late 70's. And the oldies should have been moved to KHJ 930. And they should have played fair in the late 60's and not drawn the wrath of the FCC! We might still have an RKO then!

 

[rwagoner]

RKO the secret to their power over the airwaves was consistancy of programing! The ability to pay for good talent and the promotion to bring in the listeners! Walter Sabo was the kiss of death for RKO in San Francisco! Country was the kiss of death in Los Angeles. They should have flipped KRTH to KHJ-FM in the late 70's. And the oldies should have been moved to KHJ 930. And they should have played fair in the late 60's and not drawn the wrath of the FCC! We might still have an RKO then!

I have heard of this for years, but I never understood the specifics. What did they do?

 

[EDwalker]

RKO the secret to their power over the airwaves was consistancy of programing! The ability to pay for good talent and the promotion to bring in the listeners! Walter Sabo was the kiss of death for RKO in San Francisco! Country was the kiss of death in Los Angeles. They should have flipped KRTH to KHJ-FM in the late 70's. And the oldies should have been moved to KHJ 930. And they should have played fair in the late 60's and not drawn the wrath of the FCC! We might still have an RKO then!

No. RKO went down due to the misdeeds of its corporate parent, General Tire and Rubber.

 

[rwagoner]

RKO the secret to their power over the airwaves was consistancy of programing! The ability to pay for good talent and the promotion to bring in the listeners! Walter Sabo was the kiss of death for RKO in San Francisco! Country was the kiss of death in Los Angeles. They should have flipped KRTH to KHJ-FM in the late 70's. And the oldies should have been moved to KHJ 930. And they should have played fair in the late 60's and not drawn the wrath of the FCC! We might still have an RKO then!

Why is Sabo still in radio? Has he ever had a major market success?

 

[davideduardo]

Why is Sabo still in radio? Has he ever had a major market success?

Orlando, Central Jersey, quite a few others. And a number of big international clients past and present.

http://www.sabomedia.com/clients.shtml

 

[rwagoner]

So it's only in Los Angeles and San Francisco that he bombed.