Re: IPODS, SATELLITE Because
Yes the people who are using i-Pods or subscribing to satellite are the ones who aren't getting what they want from terrestrial radio, however terrestrial radio will go bankrupt if it tries to reach this audience, because there are so few of them in the market they serve. The simple reason is that terrestrial radio relies on advertising to turn a profit, therefore terrestrial radio has to reach as wide an audience as possible. Also, terrestrial radio is primarily a local advertising medium and because of that relies upon reaching a certain percentage of the potential audience reach of the station rather than a designated number of users (so a Philadelphia station needs to reach far more people than a station in Lancaster or Atlantic City does). The satellite radio business model isn't built on advertising, but is built on the number of subscribers they can get. A few million satellite radio subscribers looks like an impressive number until you realize that a few million is a small percentage of the hundreds of millions of people who live in the U.S. However, since satellite radio is built on the number of subscribers rather than a percentage of population, satellite radio can function quite well serving the audiophile market that is unprofitable for terrestrial radio to serve. It doesn't matter where satellite listeners are from or their demographics and it doesn't matter what percentage of the market they make up, all that matters is that they have enough subscribers to turn a profit.
By the way, oldies isn't on the way out because of the repetitive playlists of the stations or because listeners are getting bored with them, oldies is on the way out because the demographic for it is getting too old to be of interest of most advertisers. When oldies is gone, classic rock will be the next format to go.
> You all answered the main question, why all the I-pods, why
> all the Satellite Radio subscriptions, why MC and DMX on the
> up. Simple, because the listener does not hear what they
> want on typical oldies formats, on most big time Oldies
> stations. I know many people who want to hear tunes that
> have not been heard in years. I cannot understand the
> problem with "oh wow" music, its all this test-well and
> familiar music constantly. How many times can one hear the
> same song, over and over, it is boring and a turn off.
> There was a time when you could listen to WCAU-FM and never
> know what song would come on next, which was exciting IMHO.
> Now its so predictable, that is why I would say WMID is one
> of those oldies stations that mixes it up and you never know
> whats coming on next. Isn't that a good thing, would it
> work here, sure would. WPEN could of been a clone of WMID
> and they would still be here today.
>