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To return or Not to return

Wow! Lots of changes in my old market. I am on the east coast and considering a return to radio in Sacramento. I was on-air there for over ten years, but that was ten years ago - what say ye? I'd like to get opinions of the health of Sacramento radio. Thanks!
 
well 107.9 did just fire their morning show.... possible opening???
 
The health of Sacramento radio? Hmmm...Hard tell. Probably just as good/bad as it ever was. Can't get any worse. Not knowing where you live on the East Coast, I would be careful about cost of living differences in Cali...While I don't think Sacramento is a great radio market, it's really no worse than anywhere else these days professionally.
 
Bob, is that you? Nice to "virtually" see you.

I can't really help you with the question, as it's been roughly 5-plus years since I worked in the market. But Sacramento was always good to me, and I really enjoyed my 7 years there!

Mike
 
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