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To the usual alternative suspects, lol

T

TonySantiago

http://www.youtube.com/watch?v=5y_KJAg8bHI
- Avicii's "Wake Me Up"

I know a lot of you want such a station to be here in New York. And for such a station, it would target a young demographic. The big question (which is why I've posted this video) is...could you accept "EDM" in such a format? Even though "EDM" in general is supposed to be a moniker for "Electronic Dance Music", for me and some others, the terms is more equated to this specific sound that happens at festivals. That's why I've posted the link to the latest track by Avicii.

I know a while ago I brought up the same subject with dubstep figuring that this aspect of dance music was more suited for an alternative audience because of the "angst" in there. However, dubstep seems to be on the way out. But if you look at all of these big festivals that are happening (Electric Daisy Carnival, Electric Zoo, TomorrowWorld), to today's youth THIS has become that "alternative" sound. So if an alternative station were to happen, would you accept "EDM?" And I'm just specifically talking about THIS aspect (not counting house music, club vocals, pop stuff). Once again for those in their teens and twenties this is THEIR music.
 
I think _select_ cross over tracks belong on such a station, and or a specialty show. However I don't think overall it has a place on a modern alternative formatted station. Truth be told the current alternative sound leans more Tripple A then edm.
 
However, dubstep seems to be on the way out.
Click to expand...

So will EDM. Several stations were disco in the seventies, had large crowds at concerts, and the dance clubs, but the burnout factor determined the ultimate fate.

The few EDM stations out there have shown no promise in revenue or ratings. Not to say it won't have a place in a specialty or weekend show format.
 
I play stuff like that once in a while on my show, then follow it up with something from the 60's. But my station is pretty open to whatever as long as there's no profanity.
 
CBS tried this with KITS/San Francisco, and they now have a share of 1.5, which is, by far, the lowest rated major market Alternative station in the country

The 18-34 demo that listens to Alternative usually does so to get away from the dance-leaning sound of CHR, not to hear more of it
 
musiconradio.com said:
However, dubstep seems to be on the way out.
Click to expand...

So will EDM. Several stations were disco in the seventies, had large crowds at concerts, and the dance clubs, but the burnout factor determined the ultimate fate.
Click to expand...

That's the biggest underlying fear I have. But I also know based on hearing from fans that they are starting to get sick of it. I'm going to do a new show on another Internet station which is dance music but WITHOUT the "EDM" effect to it. And yeah, when it burns, it will REALLY burn.
 
atlantaboy said:
CBS tried this with KITS/San Francisco, and they now have a share of 1.5, which is, by far, the lowest rated major market Alternative station in the country

The 18-34 demo that listens to Alternative usually does so to get away from the dance-leaning sound of CHR, not to hear more of it
Click to expand...

Just so that we're on the same page here, the EDM I am talking about has NOTHING to do with "dance CHR". We're not talking Pitbull, Calvin Harris (not the CHR stuff anyway), Florence Welch, Ellie Goulding here.

We're talking the EDGIER aspect of EDM. More along the lines of guys like Sander Van Doorn, Steve Aoki, Afrojack, Laidback Luke, Carl Cox, Deadmau5. That side of it. The stuff you would hear at EDC, EZ, TomorrowWorld, etc.
 
Brooklyndon said:
Uhm...isn't rock supposed to be danceable?
Click to expand...

You're kidding, right?

@TonySantiago - wouldn't edgier EDM be a better fit for Now, especially since it needs something to differentiate it from the other 2 CHRs, and that might give it a ratings boost? I don't follow EDM, but I'd think that the 18-34 demo that likes Calvin Harris, Swedish House Mafia, and Zedd would be more likely to like cutting-edge dance music than the 18-34 demo that listens to Mumford & Sons, Of Monsters And Men, Lumineers, etc. (that doesn't have a station right now in NYC anyway)
 
Well, rock & roll in its earliest days *was* in fact largely intended to be danceable. You could even say that it was the "dance music" of its time. That largely went out the window by the end of the 60's, but there's still been a good amount of danceable rock music since then, certainly including a lot of what's been played on Alternative stations over the years. In fact, about 75% of the alternative chart right now consists of danceable music, with a lot of electronic and disco/funk influences.

That said, danceable alternative/indie music is not the same thing as the music that dance music aficionados are into (and there's a further distinction for the "EDM" fans as noted above). There's been a slight recent increase in titles that arguably work in both settings - "Get Lucky" by Daft Punk is one, and I wouldn't rule out that Avicii track - but overall I can't really see the Alternative format fully embracing what is typically classified as dance music. The ratings decreases for KITS (in what is as dance-friendly of a market as they come) seems to prove that. I think that alternative and dance music both deserve to have places on NYC radio, but not on the same station.
 
Interesting enough, in spring 2012, KITS actually added artists like Calvin Harris, Avicii, and Skrillex into HEAVY rotation (Feel So Close got over 90 spins for a few weeks) and their ratings actually climbed to a 2.4 6+, highest I've ever seen them. After cutting back, their ratings sagged to where they are now. IMO, the adding of numerous EDM titles forever ruined the station for me, as I haven't listened to them since, but they found something that somewhat worked for them.
 
atlantaboy said:
@TonySantiago - wouldn't edgier EDM be a better fit for Now, especially since it needs something to differentiate it from the other 2 CHRs, and that might give it a ratings boost? I don't follow EDM, but I'd think that the 18-34 demo that likes Calvin Harris, Swedish House Mafia, and Zedd would be more likely to like cutting-edge dance music than the 18-34 demo that listens to Mumford & Sons, Of Monsters And Men, Lumineers, etc. (that doesn't have a station right now in NYC anyway)
Click to expand...

The only way I could see Now doing that is if they intensified the Saturday night mixshows and gave the mixshow DJ's the "go" to allow the edgier stuff to go through "under the radar" somehow. I think to a smalll extent they do that. The guys there are definitely capable of it....just a matter of loosening the reins a little :)
 
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