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today's CHR in say 20 years
- Thread starter bobdavcav
- Start date
One song that I think will be around for a long time is "Party Rock Anthem" by LMFAO.
new_friends_gr said:
"Party Rock Anthem" will be around in 20 years, but it will be one of those songs you hear at a wedding and you'll wonder 'what were we thinking?'.
Although I agree with you, will it be played on the radio? All the Things She Said by T.A.T.U came on my sister's IPod as she was waking up this morning and it got me thinking. The only reason I recognized the song was because I had just downloaded an aircheck about 2 weeks ago from WHTZ in 2003, in which this song was #1 on the Interactive 9 at 9, and you don't hear it anymore. What's up with that? Also, with Hot AC going in a more CHR direction, where are all the songs going to go that are now on the Hot AC stations maybe in gold? Does that go to AC? What about the rhythmic hits that never saw the light of day on Hot AC? Will we see the return of rhythmic AC to many markets? I don't quite understand why that format never works? I also wonder if when I reach my mon's age whether many markets will have a rhythmic oldies station similar to KHHT in Los Angeles? That would make some sense with rhythmic top 40 today.new_friends_gr said:
Rhythmic oldies stations tend to have a quick burnout factor- like the "Jammin' Oldies" formats that were in some markets at the start of the millenium. With the prevalence of hip hop and R&B and other rhythmic music in the 90s and 00s, though, it stands to reason that some of these hits will find their way onto classic hits and oldies stations eventually.
Here in LA we already have KDAY, which largely plays hip hop hits from the 80s through 2005. Its essentially a rhythmic oldies station, although its generally classified as an urban station. It doesn't play much in the way of current music, and focuses on a lot of West Coast hip hop since its an LA station- but it largely sounds like you're listening to KPWR in the mid 90s the vast majority of the time.
This kind of rhythmic oldies, in the form of classic hip hop, has never been tried on a full market station, though, or in any other markets so I'm guessing most MDs and PDs see its appeal as limited. However, without question, hip hop is going to play a much larger role at a number of formats moving into the future.
Here in LA we already have KDAY, which largely plays hip hop hits from the 80s through 2005. Its essentially a rhythmic oldies station, although its generally classified as an urban station. It doesn't play much in the way of current music, and focuses on a lot of West Coast hip hop since its an LA station- but it largely sounds like you're listening to KPWR in the mid 90s the vast majority of the time.
This kind of rhythmic oldies, in the form of classic hip hop, has never been tried on a full market station, though, or in any other markets so I'm guessing most MDs and PDs see its appeal as limited. However, without question, hip hop is going to play a much larger role at a number of formats moving into the future.
I also wonder if many oldies stations will flip formats in about 10 years? You are probably right about Classic Hits, but the reason I ask is because Cumulus launched 4 Journey stations which were 80s and 90s, and all but 1 have flipped again, what's up with that? The Gen X stations I could see when I looked at the playlist of WSGX in Saint Lewis, only 410 songs from just about every genre. If you are going to do that, at least double the size of the playlist. On the other hand, the Journey stations sounded very focused. You are right about Hip-Hop, but I don't think rhythmic contemporary really existed in the 70s?
"Rhythmic" as a format didn't exist until the 90s, but in the late 70s there were disco and disco-R&B and disco-pop stations that were all pre-cursors to the format. Like the rhythmic format today, they were all targeted at ethnic minorities and younger listeners. The music might have changed but the target demo was the same.
Since most 90s format have already died an unceremonious death, the closest thing we can look to is Sirius XM's 90s on 9- which tends to shy away from all but the biggest hip hop hits. Since its largely a CHR format, though, hip hop didn't really have the impact on CHR in the 90s that it had last decade. Moving forward, though, it will be nearly impossible to run a 2000s oldies or classic hits type station and completely ignore hip hop. It would completely disingenous.
Since most 90s format have already died an unceremonious death, the closest thing we can look to is Sirius XM's 90s on 9- which tends to shy away from all but the biggest hip hop hits. Since its largely a CHR format, though, hip hop didn't really have the impact on CHR in the 90s that it had last decade. Moving forward, though, it will be nearly impossible to run a 2000s oldies or classic hits type station and completely ignore hip hop. It would completely disingenous.
new_friends_gr said:
Wow I've gotta disagree here, and say that's one of the least likely songs to survive two decades - When was the last time you heard "Gettin' Jiggy Wit' It" on the radio? Or "I'm Too Sexy"? Or "Everybody Dance Now"?
In general, I think songs with deeper lyrical content tend to survive the test of time, probably because they can't easily be replaced by a newer, fresher version of the same song - I know there are exceptions, but I feel like this is usually true
The only one I'm worried about with Katy Perry is I Kissed a Girl, which didn't even cross over to Hot AC. I think most Hot AC stations will keep her other songs in gold, and they may survive on AC. ATL, maybe I should have extended this thread to 4 decades. The problem with a lot of those songs you mentioned aside from the lyrics, is that really the only dominant rhythmic-based format is top 40, and those songs are all far too old for rhythmic CHR these days, but not old enough yet to be added to Classic Hits, and not right for AC, thus the only stations you might hear those on are those like Jack FM unless you are in one of the few markets like Anchorage or Honolulu that happen to have a rhythmic AC.
IMO, look at what crosses over to Hot AC. I think that will be a good indication of the tracks that will hold up the best and still be popular 20 years from now.
semoochie said:
I would say look at what crosses over to Top 10 on Hot AC - if it peaks in the teens and then plummets (on HAC), it probably doesn't have much longterm staying power
I guess it also depends on what constitutes "hit" music in 20 years. If rhythmic music is the music of choice in 20 years, then CHR will probably look more kindly upon the last few years of rhythmic hits.
We already see that today, with CHRs playing hip hop hits from the 90s as gold records- songs that they never touched when they were popular- but fit in better with today's hit music than some of the soft 90s hits like Savage Garden or Celine Dion.
We already see that today, with CHRs playing hip hop hits from the 90s as gold records- songs that they never touched when they were popular- but fit in better with today's hit music than some of the soft 90s hits like Savage Garden or Celine Dion.
BRH said:
On a pop station?
I should have been more clear, sorry - I meant any HIT on Hot AC would be a good candidate to still hear in 20 years....or, even more, anything that is popular enough to cross over to Mainstream AC.
Are you asking what current product do I think will play as CHR gold in 20 years? None of it. I think by then, whatever passes as "CHR radio" will be ALL current.
Mark, I don't know why others are focusing on CHR gold, I was actually thinking maybe a little farther back when today's hits appear on oldies stations. Personally, I don't think any CHR should go back more than 10 years or so. If I were running a CHR that I had had on the air since say 2002, at the launch it would only go back 2 years, but then as more came out and the chart for the decade got more complete, it may go back a little farther. Today, you would be lucky if you heard something that old on my station, and absolutely nothing pre-2000.
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