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Today's Country Music

As I waited for someone to take a look at my car at a garage, I heard a DJ say the last song was by Old Dominion. It sounded country enough, except for the fact ther vocals sounded so metallic. I don't think it was autotuned but it sure didn't sound "normal". I couldn't enjoy it.
 
Another reason why modern country music all sounds the same: they're all using virtually identical finger snap or hand clap beats, copied from pop hits:

https://www.youtube.com/watch?v=aT9iox7jH1g

I haven't heard that much uniformity in rhythm since the turn of the millennium when Max Martin used the same electronic drum beat on everything from the Backstreet Boys to Celine Dion.
 
Another reason why modern country music all sounds the same: they're all using virtually identical finger snap or hand clap beats, copied from pop hits:

https://www.youtube.com/watch?v=aT9iox7jH1g

I haven't heard that much uniformity in rhythm since the turn of the millennium when Max Martin used the same electronic drum beat on everything from the Backstreet Boys to Celine Dion.

How about the mid-'90s line dance fad -- Achy Breaky Heart, Watermelon Crawl, Walk Softly On This Heart of Mine, all with that simple, stomping line-dancing beat?
 
How about the mid-'90s line dance fad -- Achy Breaky Heart, Watermelon Crawl, Walk Softly On This Heart of Mine, all with that simple, stomping line-dancing beat?

I think you can grab a handful of clips from Willie & Waylon and Hank Jr and they'll all sound the same too. The Jordanaires lent their vocals to hundreds of hit songs, and they always sounded the same. If that's what people want, and they're responding to it, then that's what we play.

I'll tell you that most of the songs in that video are among the highest streamed songs in the genre. They started with Meant To Be, and that song has been the #1 streaming song for over a year! People have lots of choices, but those are the songs they choose. Who's fault is that?
 
If that's what people want, and they're responding to it, then that's what we play.

In a nation with 330 million people there is a market for just about anything. There's a market for garbage though we change the name to recyclables. There is a vast market for drugs that make people into vegetables and eventually kill them. The major recording companies have determined that their biggest market is heterosexual teenage females. They reached this conclusion after doing exhaustive research. Accordingly nearly all the songs are performed by good looking young men who are carefully groomed to look the part. Nearly all have hair on their faces, holes in their pants and tattoos on their arms. Again, the product of corporate research. Since the teen girls can't tell the difference between quality and junk the songs all sound the same and the lyrics are almost entirely about young men looking for mates. A nice example is the new song by Thomas Rhett: "Look What God Gave Her". The fourteen year old females will gladly plunk down the 99 cents to download it. Rhett meets the stereotype perfectly except for his lack of tattoos.

My question is what about the rest of us who don't happen to be teenage girls who can't discern the difference between quality and junk? We might be a market worth chasing after but you'd never know it by what's coming out today.
 
My question is what about the rest of us who don't happen to be teenage girls who can't discern the difference between quality and junk? We might be a market worth chasing after but you'd never know it by what's coming out today.

They're the ones listening to all the classic stuff, and complain about too many commercials.
 
Yes, it's true! Current-based Country radio's target is 30-year-old females, not 60-year-old men. Want to know why "bro country" is on the air instead of someone playing like Waylon and Willie? That's why.
 
How about the mid-'90s line dance fad -- Achy Breaky Heart, Watermelon Crawl, Walk Softly On This Heart of Mine, all with that simple, stomping line-dancing beat?
I don't know what music this was, but on "Modern Family", Cam finally persuaded Mitch to go line dancing. I liked the music played.
 
This is a subject that's come up here before, but now there's a new Annenberg Study on women in country music. According to the study, not only are men more prevalent in hit songs, but age is also a factor. Women are all under 40.

http://assets.uscannenberg.org/docs/no-country-for-female-artists-research-brief_2019-04-04.pdf

What the study doesn't talk about is the size of the female audience, and if women are actually creating their own bias. From what I can see, it's not that music by females isn't available, but rather that it isn't as popular as music by men. If that's the situation, how do you create popularity?
 
First, it appears that the term "Bro Country" was coined by a music columnist named Jody Rosen who wrote for "New York Magazine". In 2013 Rosen wrote an article about the popularity of "Cruise" by Florida Georgia Line, a song that topped Billboard's country chart for several weeks. Why he picked "Bro Country" to describe this sub-genre is hard to pinpoint. I've been programming a country music station for many years and never heard of Bro Country until I saw it in this thread. As I have pointed out, a huge majority of charted country hits are about two subjects: alcohol and young men looking for and finding female mates. Clearly the target audience for such songs is not 30 year old women. Most 30 year olds have found mates and already have children. Some women in that age group may have fond memories of their dating years but they are past that stage. These songs are directed at teenage girls. The age of the performers doesn't matter that much as long as they look young and fit the image that the corporations want to convey.
There also is a school of thought that anything that has youth appeal must have quality. In fact quality is defined as whatever young people are buying. The line of thinking continues that if older folks don't like what the younger folks like it is because older people are "out of it" and unhip and can't face today's reality. In the end youth values will prevail and the older generation will die. So those of us who are well past 30 and sick of hearing songs about dating need to put up and shut up. Incidentally, my station programs classic country and has better ratings than the bro country stations have. Unfortunately there is no major market where classic country is being given an honest try. If an FM station with a competitive signal gave classic country a try they might be pleasantly surprised.
 
CAVEMANager;6251645Incidentally said:
I don't see KAVV showing in any ratings for the last 5 years.

The problem with classic country, when it does get ratings, is that the demos are mostly over 55 and not in any sales target.
 
I don't see KAVV showing in any ratings for the last 5 years.

You haven't been looking in the right place. We're solidly number 1 in the Nielsen survey for the county we serve. Any agency that fails to recognize the buying power of the vast baby boomer market is doing their client a major disservice.

Classic Country would never work in New York City but it would work well in Kansas City, Oklahoma City and Salt Lake City. But the station would need a competitive signal and not try to run the format in the cheapest possible way.
 
I don't see KAVV showing in any ratings for the last 5 years.

You haven't been looking in the right place. We're solidly number 1 in the Nielsen survey for the county we serve. Any agency that fails to recognize the buying power of the vast baby boomer market is doing their client a major disservice.

Classic Country would never work in New York City but it would work well in Kansas City, Oklahoma City and Salt Lake City. But the station would need a competitive signal and not try to run the format in the cheapest possible way.

Agencies are not supposed to recognize buying power of different age groups. The advertiser's marketing department is supposed to come to the agency with data about who the consumer is, what the cost per sale is and things like that. And when the clinet says, "we can't make money selling to seniors the agency has to say, "we won´t be trying that."

The county Nielsen data is enormously thin and unreliable. While it may give data for national buys across hundreds of counties, it is not of great value in determining who listens at a small local level. I'd prefer to invite Eastlan in as an alternative.

In that the population of Cochise County is ovver 130,000 and KOVV's 60 dbu barely covers 15,100 persons, there must be a lot of listening to the Tucson stations or the ones from Agua Prieta and Bisbee.
 
Yes, it's true! Current-based Country radio's target is 30-year-old females, not 60-year-old men. Want to know why "bro country" is on the air instead of someone playing like Waylon and Willie? That's why.
I'll be 37 at the end of June and I have been listening to a legends of country station for the last several months.

God bless you always!!!

Holly

P.S. I see that you are in Knoxville, TN and so you may know the station that I listen to. 95.7 The Duke is the name of it as well as 93.3 WMTN in Morristown, TN which is another legends of country station.
 
Hi all.......Not a fan of the current crop of country music.I fall into the 55 and older club.Love classic country music.Today's country sounds like rock and roll.It sounds like rubbish to me. I have not tuned in my local country station in years.
 
Hi all.......Not a fan of the current crop of country music.I fall into the 55 and older club.Love classic country music.Today's country sounds like rock and roll.It sounds like rubbish to me. I have not tuned in my local country station in years.

That's exactly what Roy Acuff said about Waylon Jennings. Roy's generation felt anything with electric guitars and drums was rock & roll, not country. Imagine if Roy had banned Waylon's music from country radio.

And by the way, there's a reason why Johnny Cash is in the Rock & Roll Hall of Fame as well as the Country Music Hall of Fame. Same with Brenda Lee. I'd suggest visiting the Country Music Hall of Fame. There's an exhibit there now about how close rock & rock music was to Waylon & Willie.
 
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